Frank Twitter


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Fox Valley Computing Professionals Presentation Series

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  • Tweet Later: Schedule tweets — Plan, set & forget! [more] Track keywords on Twitter — Empower yourself! [more] Save and reuse drafts — Save hours of typing! [more] Send welcome DMs to new followers — Automate! [more] Follow those who follow you — Automate! [more] Unfollow those who unfollow you — Automate! [more] Vet new followers — Semi-automation! [more] Personal status feed — Your own tweet engine! [more] Unlimited Twitter accounts — No charge! [more] "For a lot of clients we've been looking to build a strategy on Twitter," said Marc Schiller, shop CEO. "In doing that, we're always asking the questions 'Who has been using Twitter most effectively?' and 'Who's feeds should I follow?' and so we built a tool for our staff to follow Twitter feeds in different categories. So what we decided to do is just make it public because Twitter doesn't really have a good directory." Twitterscoop – provides keyword cloud of most discussed terms in real time. Also provides a widget that can be implanted on your website or blog.
  • So... what does TwitterHawk actually do? This is arguably the most targeted marketing that you can take advantage of! Let's say you just opened a new coffee store in Queens and wanted to let people know about it. As part of your advertising efforts, you could setup TwitterHawk to search for things like "coffee near:Queens within:8mi" (of course you could simply search world wide if you are global). We would then periodically (at a frequency determined by you) find twitter posts that mentioned coffee by users that are actually located within 8mi of Queens ' cracksh0t Oh I could really go for a coffee right now' or ' loxly Coffee... my one true love' Now comes the fun part... sending your response There are 3 ways you can send the reply... 1. Have the system automatically send a response as soon as it finds a match (from a list you create) 2. For those that want more control, you can have the system find the matches and list them ready for you to confirm. Once confirmed they will be sent one by one spread over the interval you set. 3. From the matches list, you can also choose to send the reply immediately to have a faster first contact with the user, and be online ready for their response. For matches that are queued, you can edit that particular response to be more personalised to that user to give a great first impression! For just 5 cents... how targeted is that?
  • Frank Twitter

    1. 1. Twitter Business Applications
    2. 2. Twitter – What is it? <ul><li>140 character messages – called “tweets” </li></ul><ul><ul><li>What is going on now? </li></ul></ul><ul><ul><li>Can include url’s – encapsulates in tiny url </li></ul></ul><ul><ul><li>Allows “live search” </li></ul></ul><ul><li>My Simple characterization: </li></ul><ul><ul><li>Searchable public message system </li></ul></ul><ul><li> </li></ul><ul><ul><li>Free service </li></ul></ul><ul><ul><li>Searchable </li></ul></ul><ul><li>Three types of messages: </li></ul><ul><ul><li>General message to all </li></ul></ul><ul><ul><li>@user – sent to all, but captures attention of @user </li></ul></ul><ul><ul><li>DM @user – sent to only user </li></ul></ul><ul><ul><li>RT @user – attributes post of original author </li></ul></ul>
    3. 3. Twitter – live search Stuck at home, car is getting fixed, wish I had company and frig is empty moe followers Twitter: 6.1 Million monthly users - worldwide mae Business or Organization Personalities Brands <ul><li>1. Search </li></ul><ul><li>from person </li></ul><ul><li>to person </li></ul><ul><li>keyword strings </li></ul><ul><li>geography </li></ul>manny mac Save with Comcast Digital Voice - <ul><li>2. Develop follower lists </li></ul><ul><li>3. Hash tags </li></ul><ul><li>#subject, examples: </li></ul><ul><ul><li>#l’aquila </li></ul></ul><ul><ul><li>#moldova or #pman </li></ul></ul><ul><ul><li>#sxsw </li></ul></ul>I like my new dog DM or @replies or RT Individuals <ul><li>Establish & Maintain </li></ul><ul><li>Relationships </li></ul><ul><li>Push Content: </li></ul><ul><li>Valuable info to followers </li></ul><ul><li>Websites </li></ul><ul><li>Your offer </li></ul>
    4. 4. Twitter Demographics
    5. 5. Twitter Homepage Interface
    6. 6. Tweetdeck
    7. 7. Search - Market Research <ul><li>Who is talking about your stuff? </li></ul><ul><ul><li>Tweet Beep: </li></ul></ul><ul><ul><li>Twilert: </li></ul></ul><ul><li>How many are talking about my stuff? </li></ul><ul><ul><li>Statistics app: Twitter Venn </li></ul></ul><ul><li>What are they saying? </li></ul><ul><ul><li>Summarize & validate user needs & solutions </li></ul></ul><ul><ul><li>Psychographics </li></ul></ul><ul><li>What are a lot of people talking about? </li></ul><ul><ul><li>Twitterscoop ( ) </li></ul></ul><ul><ul><li>Tweet Volume ( </li></ul></ul>
    8. 8. TweetBeep Keyword Alert Domain Alert Get alerts when someone tweets your website <ul><li>Find people talking about: </li></ul><ul><li>your market niche </li></ul><ul><li>your competitors </li></ul><ul><li>your issues </li></ul><ul><li>events or trouble (hashtags) </li></ul><ul><li>your locale of interest </li></ul>
    9. 9. Twitter Venn
    10. 10. Downstream Marketing – Relationship & Promotion <ul><li>Follow Them </li></ul><ul><ul><li>When they follow you – if you like </li></ul></ul><ul><ul><li>Follow people from search results </li></ul></ul><ul><ul><li>Follow the famous or notable </li></ul></ul><ul><ul><li>DM them & suggest they follow you </li></ul></ul><ul><ul><li>Twollow ( http:// /) </li></ul></ul><ul><li>Push content to them. </li></ul><ul><ul><li>Followers – strategy: establish relationship </li></ul></ul><ul><ul><ul><li>Suggested content of interest – articles, videos, blogs, website </li></ul></ul></ul><ul><ul><ul><li>Twitter Tool Bar - - IE & Firefox </li></ul></ul></ul><ul><ul><li>@mae – strategy establish following </li></ul></ul><ul><li>Promote to them </li></ul><ul><ul><li>TwitterHawk: </li></ul></ul>
    11. 11. Twitter Toolbar
    12. 12. Twitterhawk
    13. 13. A Couple More Apps <ul><li>Tweetlater : http:// </li></ul><ul><ul><li>Automation: </li></ul></ul><ul><ul><ul><li>Sends “thank you” and “welcome” messages upon follow </li></ul></ul></ul><ul><ul><ul><li>Follows your followers </li></ul></ul></ul><ul><ul><ul><li>Schedules tweets to be delivered at specified time in the future </li></ul></ul></ul><ul><li>Twittangle : : </li></ul><ul><ul><li>Untangles mess of too many friends: </li></ul></ul><ul><ul><ul><li>Rate and tag followers and filter in timeline the tweets of importance </li></ul></ul></ul><ul><ul><ul><li>Create custom groups of your followers to filter in timelines </li></ul></ul></ul>
    14. 14. Frank Dobner <ul><li>Phone: +1 630 717 1001 </li></ul><ul><li>e-mail: [email_address] </li></ul><ul><li>Web: </li></ul><ul><li>Twitter: Frank_Dobner </li></ul><ul><li>Facebook: Frank Dobner </li></ul><ul><li>Linked In: Frank Dobner </li></ul>