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Reaching Audiences While They Reach You

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The media environment has changed, and so too must your media mix. First, you are the media! (If you want to be.) Second, your audience now talks back! (Whether you want them to or not.) Learn how to maximize reach, engage audiences, be interactive, mitigate risk and achieve real business results by using integrated digital and traditional media strategies and tactics.

Published in: Business, News & Politics
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Reaching Audiences While They Reach You

  1. 1. Reaching audiences while they reach you Doug Lacombe
  2. 2. Saskatchewan – no degrees of separation© 2012 communicatto, a social media agency
  3. 3. Running into inspiration© 2012 communicatto, a social media agency
  4. 4. Reaching audiences while they reach her© 2012 communicatto, a social media agency
  5. 5. Media is getting mixed up
  6. 6. When modem speeds were measured in baud© 2012 communicatto, a social media agency
  7. 7. Media was like this© 2012 communicatto, a social media agency
  8. 8. Things took time back then© 2012 communicatto, a social media agency
  9. 9. Now media is like this© 2012 communicatto, a social media agency
  10. 10. So when a plane ditches into the Hudson© 2012 communicatto, a social media agency
  11. 11. The crowd reacts instantly© 2012 communicatto, a social media agency
  12. 12. Which crosses the chasm into MSM© 2012 communicatto, a social media agency
  13. 13. Which creates a feedback loop that amplifies© 2012 communicatto, a social media agency
  14. 14. RBC outsourcing scandal© 2012 communicatto, a social media agency
  15. 15. Media’s evolving, is your media mix?© 2012 communicatto, a social media agency
  16. 16. The new media mix© 2012 communicatto, a social media agency
  17. 17. Your impressions engine© 2012 communicatto, a social media agency
  18. 18. Now you’re the media …© 2012 communicatto, a social media agency
  19. 19. © 2012 communicatto, a social media agency
  20. 20. Speak from the heart© 2012 communicatto, a social media agency
  21. 21. Get heartfelt feedback© 2012 communicatto, a social media agency
  22. 22. Or some with no heart© 2012 communicatto, a social media agency
  23. 23. Crowd-spanking© 2012 communicatto, a social media agency
  24. 24. Headlines for humans© 2012 communicatto, a social media agency
  25. 25. Show a little passion© 2012 communicatto, a social media agency
  26. 26. Show a little backbone© 2012 communicatto, a social media agency
  27. 27. Who’s this guy? One of my heroes: Alvin Law www.alvinlaw.com© 2012 communicatto, a social media agency
  28. 28. What’s his story? Disabled by Thalidomide To drummer To major fundraiser, speaker, author, musician© 2012 communicatto, a social media agency
  29. 29. Everything counts and count everything© 2012 communicatto, a social media agency
  30. 30. Reach out, tell your story, and RING THOSE PHONES!© 2012 communicatto, a social media agency
  31. 31. Questions?Doug Lacombe, President@dblacombe doug@communicatto.com

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