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World’s Next Practice
The FuTure oF: global Thinking • business, people and Technology • corporaTe
Tribes • predaTory markeTing • high-sTakes conversaTions • aTTiTude and
execuTion • sTraTegic neTworking • ideaTion and innovaTion • leadership




                                                                               1
World’s Next Practice
Copyright © 2010 FutureThread Co-op Ltd

All rights reserved. Except as may be permitted by the Copyright Act, no part of this publication
may be reproduced in any form or by any means without prior permission from the publisher.

FutureThread Co-op Ltd
PO Box 6215 North Ryde NSW 2113
Phone: (02) 8014 8878
support@futurethread.com

Design and layout by Lankshear Design.
Content
            The Future of                The Future of        The Future
            Global Thinking              Business, People     of Leadership
Reveal




            Anders Sorman-Nilsson        and Technology       Scott Stein


                                     5                   15                       25
                                         Craig Rispin




            The Future of                The Future           The Future of
            Innovation and Ideation      of Predatory         Workplace Culture
Frame




            Nils Vesk                    Marketing            Michael Henderson



                                    35                   45                       55
                                         Ashton Bishop




            The Future of                The Future           The Future of
Implement




            Face-to-Face Strategic       of High-Stake        Productivity and
            Networking                   Conversations        Execution

                                    65                   75                       85
            Julia Palmer                 Hugh Gyton           Rowdy McLean




                                                                                       3
Introduction
    Change doesn’t care whether you like it or not. It doesn’t need your permission.

    Innovation means choosing change, creating something new, and forging a path where no one
    has treaded before — it’s about imagining and implementing world’s next practice, as opposed to
    yesterday’s best practice.

    This book is your thread to that future.

    It will help you reveal, frame and implement the strategies that shape tomorrow’s business landscape.
    Curated by Future Thread’s thought leading experts from around the globe, this book delivers
    innovation advice from all angles to position your business for serious growth.

    Grab a hold of this future thread, and come explore the key drivers of change and strategic
    advantage with us.



                         1          Reveal        2    Frame              3   Implement

                             The previously    The actions that will   For durable
                             unseen            maximise ROI            advantage and lasting
                                                                       success


4
The Future of Global
Thinking
      Anders Sorman-Nilsson
      Global Thinking Expert




                               5
Change doesn’t care
    whether you like it or not
    – it doesn’t need your
    permission.
    We upgrade, exchange, invest in and
    flip strategies because we know that
    old technological software, rusty circuitry
    and limited bandwidth won’t suffice
    in the future. Yet many of us fail to
    upgrade our thinking, organisational
    and leadership software to deal with the
    constant innovation, generation and
    communication changes around us.




6
The world has changed
and it’s a little out of whack.
Organisations and leaders
are struggling to find their
bearings, and many feel
overwhelmed by the changes
they are facing. Globally,
tidal waves of new ideas
and thought currents are
smashing old school thinking
to smitherines. You and
your leaders need a thinking
strategy that is as flexible as
a GPS, and that enables you
to stay on trend, to adapt with
the times, and successfully
navigate a constantly shifting
business landscape.




                              7
Digital replaces analogue,
    wireless techology surpasses
    fibreoptics, the internet
    has truly gone mobile and
    computer power doubles
    every 18-24 months. We are
    interlinked, hyperconnected,
    and linkedin 24/7/365, and
    it’s likely that the generation
    mobile phone you just bought
    will be defunct within 2
    years. To stay on trend, to
    be future compatible, and
    to have a crack at being
    successful you and the people
    in your organisation need to
    constantly upgrade the way
    you think.




8
How Would Your
    Company Be
    Different If …
4
    • your staff were inspired about
      change, rather than paralysed by it?
    • your leaders could raise
      performance, do more with less,
      and innovate their way into the
      future?
    • your senior leaders knew how
      to profoundly connect with your
      emerging leaders?
    • you were able to harness the
      power of social media to your
      organisation’s advantage?
    • you knew which trends were
      impacting your industry today
      and how to position your thinking
      favourably for the future?
                                        9
Your Brain Trust Needs
     to Start to …
     spot disruptive trends, feel the
     underlying currents of change, and
     position their ideas successfully

     • are your leaders longing for the
       days when a Blackberry was just
       a fruit, when we used to express
       our emotions without adding
       an emoticon, or the re-assuring
       sound of the 56K modem as we
       slowly connected over the fax      • are your teams equipped with the
       line?                                strategic foresight required to take
     • does what your organisation          your organisation forward?
       deliver really and truly matter    • is your salesforce confident that
       tomorrow?                            what they’re selling is something
                                            that will be relevant not just
                                            today, but tomorrow and for the
                                            foreseeable future?
10
Innovation happens at the
intersection of thought. Your
team members all have unique
gifts and talents – one of
them is the authentic ways
they think, communicate and
solve problems. Is this what
they bring to your work?
For too long, we have been
asked to conform and turn
up as organisational drones
which creates group-think
and ‘same old / same old’
products and services. To
harness the thinking capital in
your organisation you need to
create innovation intersections
that encourage your people
to turn up and contribute their
unique intelligence at work.

                             11
1




     • do your leaders reflect the diversity of thinking in your organisation, or do they at least
       encourage heterogeneous thought?
     • is your organisation known as an innovation champion or is it known as a reactive laggard?
     • are your teams vibrating with enthusiasm, passion and a love for ideas and bringing the
       organisation into the new decade of thinking?
     • is your salesforce aware of and capable of adapting their sales pitches depending on what
       style of thinker they’re communicating with?


12
Idea Nuances
     Ideas are the new currency. Branding and
     marketing is no longer just about capturing
     attention. It’s about spreading idea viruses and
10
     about your organisation being seen as the
     ‘go-to-expert’. Your leadership brain trust’s and
     thought leaders’ ideas and intellectual property
     is what will give life to your logo today and
     in the future. The question is whether you’re
     nurturing, harnessing and helping your thought
     leaders be brand advocates and live their
     brilliance inside and outside your organisation.




                                                     13
Outside is the
                                                               New In
                                                               Misfits change things. Your
                                                               people are demanding to bring
                                                               their whole selves to work.
                                                               The question is whether you
                                                               can handle them. It’s so much
                                                               easier when people behave
                                                               and respond in predictable
                                                               ways. It doesn’t demand as
                                                               much cognitive bandwidth
                                                               from leadership.

 However, a global shift is occurring where new generational trends are equipping, empowering
 and encouraging employees to bring their genuine selves – with both positive and negative
 connotations for you – to work. These misfits can be both your most brilliant team members
 and your most challenging team members, but lead them in a way that profoundly connects
 with them, and you have a profit and inspiration centre to count on.


14
The Future of Business,
People and Technology
      Craig Rispin
      Business Futurist
      & Innovation Expert




                            15
THE FuTuRE OF BuSINESS
                             From Hierarchy to Networks




                                                                     Photo by SnaPsi                                Photo by Lida Rose


                         Corporations’ structure was copied from the military from over 400 years ago. The future of business is real-time
      16
                               networked organisations with entirely new structures based more on biology rather than pyramids.
From Competition to Cooperation




                                                                                                    THE FuTuRE OF BuSINESS
   Businesses are beginning to realise that someone else already has their customer. Cooperation,
                                                                                                          17
                enabled by technology, will empower the organisation of the future.
THE FuTuRE OF BuSINESS
                         From Grabbing to Good




                                                                                                   Tom’s Shoes - for every pair of
                                                                                                   shoes sold, one pair is given
                                                                                                   away to a child in need.



      18                  A new way of thinking in business is emerging. Can I make a profit and do good works too?
Tiny Technology




19




     THE FuTuRE OF TECHNOLOGY
20
     THE FuTuRE OF TECHNOLOGY
                        Robots on the Rise
Generation of Genomics




                                                                              THE FuTuRE OF TECHNOLOGY
In 2010
Craig Venter
created the first
synthetic life form.
In a 2007 interview with New Scientist
when asked “Assuming you can make
synthetic bacteria, what will you do with
them?”, Venter replied:

“Over the next 20 years, synthetic genomics is
going to become the standard for making anything.
The chemical industry will depend on it. Hopefully,
a large part of the energy industry will depend on it.
We really need to find an alternative to taking carbon
out of the ground, burning it, and putting it into the
atmosphere. That is the single biggest contribution
I could make.”                                                                    21
                                                         Photo by jurvetson
THE FuTuRE OF PEOPLE
                             Digital Denizens
                                denizen – inhabitant: a person who inhabits
                                a particular place
                                digital denizen – a person who spends a
                                significant amount of time in the digital word,
                                connected to the ‘net




                                                                                             There are more than 200 million active users currently
                                                                                             accessing Facebook through their mobile devices.
                                                                                             People that use Facebook on their mobile devices are
                                                                                             twice as active on Facebook than non-mobile users.


  Smartphones (aka Superphones) now connect many of us full-time to the internet, provide supercomputer-level processing,
access to 100,000’s of Apps, global positioning systems and megapixel imaging. Very soon this type of capability will be available
             on a single chip for under $75, making it available to a budget-minded or developing world consumer.
     22
                       How different will your workforce, your customers, the rest of the world behave when they all have access to this enabling technology?
Amplified Attitudes




                                                                                                                                 THE FuTuRE OF PEOPLE
Being connected full-time to the internet allows instant connection with like-minded individuals anywhere, anytime. This can lead
                 to amplification of ideas and attitudes almost instantly, globally – like a digital echo chamber.
  These ideas or attitudes amplified might help or hurt you – or your business. What are you doing to monitor, engage or
                                                                                                                                    23
 participate in the digital conversation? Amplified Attitudes will be growing exponentially in the future and impossible to ignore.
THE FuTuRE OF PEOPLE
                           ultimate upgrades


                                                                                                                        Kidney
                                                                                                                        Esophagus
                                                                                                                        Bladder
                                                                                                                        Smooth Muscle
                                                                                                                        Cartilage
                                                                                                                        Urethra
                                                                                                                        Ureter
                                                                                                                        Vessels
                                                                                                                        Salivary glands
                                                                                                                        Trachea
                                                                                                                        Bone
                                                                                                                        Breast
                                                                                                                        Skeletal Muscle
                                                                                                                        Lung
                                                                                                                        Retina
                                                                                                                        Uterus
                                                                                                                        Heart
                                                                                                                        Testes

                                                                                                                    
                                                                                                                        Nerve
                                                                                                                        Liver
                                                                                                                        Pancreas
                                                                                                                        Genitalia




     24                Will we be able to regrow body parts, organs in the near future? Scientists are making major breakthroughs right now.
The Future of
Leadership
      Scott Stein
      Leadership Strategist Expert




                                     25
Leadership Snapshot: 2000
 What was the focus of leadership 10 years ago …
     Business Week Best Sellers: Who moved my cheese?
     The Millionaire Mind, The Tipping Point, Gung Ho, Fish! etc
     Of the top 10, five titles focused on fostering a happier and more
     efficient workplace—trend: employers competing for workers
     1st major downloadable e-book with Stephen King’s novel
     Riding the Bullet downloaded more than 500,000 copies
     in 3 days—trend: instant internet


 This was then, let’s look at now.

26
5 Leadership Imperatives
The 5 things for you to focus on in 2011




                                           27
The New Leadership
     1     Structure
 Web matrix vs pyramid
 Circular vs triangle
 Coordination vs control
 Collaboration vs
 specialisation




28
Balancing Individual
2   vs Collective
                 Label vs role
                 Me vs we
                 Office vs virtual
                 Leverage vs linear




                                      29
Micro Leadership
     3     Teams
 Label vs role (again!)
 Freeform vs accountable
 Projects
 Multiple reporting lines
 Own turf vs our turf




30
Leadership Footprint
  4
Five Critical Areas
Determine Success
   1. Direction
   2. Intent
   3. Impact
   4. Attention
   5. Legacy

                                31
Thought Leadership
     5
 New business imperative
 Admired as leaders in
 industry, country, world
 Ability to bring new ideas,
 approach and/or execution
 to life
 Master nine essential skills
 Will separate the successful
 up and coming from the “left behind”
32
What MuST Organisations Do?
Develop your strategy—involving your thought leaders
Map out critical leadership touchpoints
Position your organisation as a thought leader




                                                       33
What MuST Individuals Do?
 Promote Yourself as a Thought Leader …
     • Clarify your expertise in a memorable
       way that others will remember                                   Get the Book
     • Develop a visual model that others can
       understand and use
     • Identify key influencers within your
       organisation and share your expertise
     • Externally promote your expertise through …
          • Industry Conferences
          • Publishing in Industry Journals
          • Client and/or supplier Presentations
     • Get the Book: Thought Leaders: How to Capture,
       Package and deliver your ideas for greater commercial
       success at www.scottstein.com.au/thoughtleadersbook

 Monitor your Leadership Footprint
     • Regularly assess your impact on others
     • Seek feedback from others on this impact
                                                               www.scottstein.com.au/thoughtleadersbook
34
The Future of Innovation
and Ideation
      Nils Vesk
      Innovation, Ideation &
      Design Thinking Expert




                               35
Innovation Is In Flux
 Innovation is in constant change
 The changing future of innovation is dependent on
 three key elements:
 1. Cognition – the way we
    think to innovate
 2. Knowledge – our
    understanding of innovation
 3. Application – where and how
    we innovate

36
If You Want Innovation use
an Innovation Architect
The Innovation Architect’s skill-set and mind-set eliminate
ad-hoc innovation and replace it with bankable and
sustainable innovation.

Innovation Architects:
   • Are on the increase
   • Their thinking and skills can
     be easily learnt
   • Are problem seekers and
     problem solvers
                                                              37
Innovation Planning is
 Insurance Against a Bleak
 Business Landscape
 Innovation plans enable you
 to develop your innovation capital
     Clarifies
     Prioritises
     Codifies
     Simplifies


38
Aesthetics are Optional,
Structure is Essential
Your innovation structure determines how big, how strong and
how fast you can build your innovation hot house
Consider the blueprint level
Consider the bottom-line level




                                                          39
Quantifiable Innovation Means
 Profitable Innovation
 Innovation’s biggest curse is in
 measurability
 The changing future of
 innovation is dependent
 on what can be measured,
 how it relates to profit,
 and the impact we can
 have on it


40
Ideas are the Keystone to
Innovation
Ideas are plenty but great ideas are rare
Quantity determines quality
Ideas only come when we provide the space, time and
permission for:
   • Facilitating
   • Stimulating
   • Generating


                                                      41
Smart Innovators Take
 Their Ideas to the Courthouse
 Selection is crucial
 Have a process and make it:
     • Simple
     • Transparent
     • Effective
     • Efficient



42
Crash it Before it Goes
to Market
Prototyping is now becoming second nature
Beta versions are often final versions
Keys to prototyping are:
   • Speed
   • Function
   • Representation
   • Cost effectiveness

                                            43
Execution Is Paramount
 Ownership
 Outsourcing
 Partnership
 Coordination
 Implementation
 Inspection




44
The Future of Predatory
Marketing
      Ashton Bishop
      Predatory Marketing Expert




                                   45
The great news ...
     is there’s a bunch of people out there just waiting for
                    your product and service




                            oT !
                   n
                              ?



46
Somebody Else Has Your Money
and There Are Only Two Ways to Get It
1. By encouraging new people to use your product or service
2. By getting existing customers to
   spend more and more often




                                                              47
Effective Positioning
 Space in the mind is limited                                                So you want to be a
                                                                            market leader, even if
                                                                            that means you define
                                                                               a smaller market




 Who remembers number 2?

                                                                                        ?

     Who was the second man   Who made the second      What’s the second highest
     on the moon?             solo trans-pacific air   mountain in Australia?
48                            crossing?
Let’s Get Predatory
        Identify    the weakness that arises out of your
                   competitor’s greatest strength




Avoid merely looking for parity      Focus on relative strengths


           Inflicts the greatest damage and makes
                        response difficult
                                                               49
Reposition the Competition
        Nutrition                 Iron Man Food



                           VS


      3.2 grams of sugar            32 grams of sugar



               10 days, $1 million media,
               $50 million to bottom-line
50
The Four Reasons Predatory
Marketing is the Future



Everybody’s got a bully
You don’t want to just annoy them
Markets are niching
Stand-out or die-out
                                    51
It pays to be ‘on-trend’



           Tune into WiiFM
        “what’s in it for me”



               Take a stand
52
Risk = reward



   Innovate or die



Be true to yourself

                      53
If you’re not winning
         change the game


       You have to let go
             to succeed


                 Play big!

54
The Future of
Workplace Culture
      Michael Henderson
      Corporate Anthropologist




                                 55
What is Culture?
 The way we do things around here?
 Our company values?
 What happens while were busy making strategic plans?

 Meaning making!




56
Organisations are Failing at
Culture
Global staff engagement surveys show that on average,
only 20% of the millions of working staff members worldwide
are engaged with their work and the organisations that
employ them
The 20/80 rule suggest that 20% of an organisations people
deliver 80% of the results the companies achieves
who are most likely to be the 20%? you guessed it …
those with highest engagement


                                                              57
Why do so Many Organisations
 Fail to Engage Most of Their Staff?
 The leaders of the organisations aren’t
 perceived as worth following
 Leaders and managers don’t know how
 to create a culture worth belonging to
 Leaders fail to position the work as
 worth doing




58
What Makes a Leader
Worth Following?
Provides dignity for all
Practices integrity
and wholeness
Creates a
compelling
story




                           59
What Makes a Culture Worth
 Belonging to?
 Community
 Connection
 Conviction




60
What Makes Work Worth
Doing?
Aspirational
Practice
Inspirational
Direction
Deeply
meaningful
Service



                        61
Culturings Future
 now                 next
 Iconic brands       Brand tribes
 Process driven      Personality driven
 performance         performance
 Work life balance   Woeisure
 H.R.                R.H.




62
Culturings Future
now                         next
Numbers tell the story      Stories tell the numbers
Structural driven culture   Social driven culture
Knowledge capability        Ideas & thought leadership
Intellectual property       Social equity
                            Cost effectiveness




                                                         63
Culturings Future
 now             next
 E-commerce      Social exchange
 Motivation      Commitment
 Company         Community
 Communication   Connection




64
The Future of Face-to-Face
Strategic Networking
      Julia Palmer
      Strategic Networking Expert




                                    65
The Networking Shift
        what you know

        who you know
        who knows you
        who is promoting you




 The ability to Net [work] effectively is essential
 to every job title in every industry sector
66
You Must Have a Networking
Strategy
Some are good at creating and others at managing, but rarely do business professionals
have a networking strategy that focusses on both AND aligns to personal and
business outcomes
infact 75% of business people admit that their existing networks do not support the
results they need




                                                                                         67
The Face-To-Face Facts:
 “Every dollar a company invests in a conference or trade show produces $4
 to $6 in return.” Oxford Economics

 “85 percent of business executives believed face to face meetings are the most effective way
 to gain potential customers.” Oxford Economics

 Research at institutions such as Harvard and M.I.T. has consistently shown that employees’
 personal networks are in many cases the single biggest factor impacting their productivity and
 ability to contribute to the company

 One of the top 15 trend watching tips is to secure    senior backing in 2011
 or be doomed




68
Old World            Now World                      New World
Formal hierarchies   Flatter structures (organic)   Networked organisations
(linear)                                            (invisible)
                     Social capital (intangible
Human capital        assets)                        Social and spiritual capital
(tangible assets)                                   (legacy)
                     Structured networks
Dyads and triads     (partnerships)                 Informal networks
(autonomy)                                          (collaborations/ conversations)




                                                                                      69
What Network Structure are
 You Working Towards?
            Simple Network                 Strategic Network

                                                                 in uence
                                                                 reaches
                                                                 your
                                                                 networks’
                                                                 network




                                                 two way
               one way                           relationships
               relationships




 90%            of the information that the most senior executives
 receive and take action on comes through informal networks
70
Effective Leaders Have High
Social Capital
Social Capital: a new concept from an old idea
Connections within and between networks
The benefits of social capital are many, most
importantly it builds competitive advantage
Leaders with high social capital
  • View leadership as a position with responsibility to
    a diverse set of stakeholders
  • Take a partnership approach
  • Work as coaches within a community to build collective energy
  • Manage the paradox of both competing and collaborating with other enterprises


                                                                                    71
The whole is greater than the
 sum of the parts
 Are you a central or
 peripheral player?

 Does your network see
 you as a hub or broker?

 Who are you promoting
 and who is promoting you?




72
How Connected Are You?
Our online and real worlds are colliding
Warning: technology is an enabler – NOT a relationship




Do you have
a networking
strategy?
                                                         73
Will You Invest?
 In future, simply being in relationships and part of networks isn’t going to
 be enough.
 Clusters will form within structured networks (like hubs of connectedness).
 These invisible links will become the real source of influence and power.


 Are you visible enough … committees, interest
 groups, sub and social groups that allow more continuity,
 visibility and ability to move (both people and ideas)?




74
The Future of High-Stakes
Conversations
“be alert not alarmed”
          Hugh Gyton
          High-Stakes Conversations
          Expert




                                      75
What is a High-Stake
 Conversation?
                          “A spoken interchange of thoughts
                          and feelings that impact participating
                          parties positively or negatively”.
                          Successful conversation requires:
                          Conscious effort, ability to listen,
                          willingness to view things from
                          another persons perspective,
 imagination, an ability to share of self and to project an
 interest in others. ultimately to connect.

76
Should we be alarmed?
Are we losing the art?
Non-spoken “conversation” is taking over …                Email   Non-Email
  Nearly 75 million people visited twitter.com in
  Jan ’10 worldwide. (Source: Commscore)
  … and still the audience is growing exponentially
  with 44% of Twitter’s users joined between
                                                         28%
  Jan ’10 and Aug ’10. (Source: Sysomos)

Over 28% of knowledge workers time is spent on Email
  “Conversations start in one place and                           72%
  move us on to other fabulous places that
  we would never go on our own. We’re in
  a culture at the moment that’s encouraging us
  to run on the spot.”
  (Ron Carter, co-author Cambridge Grammar of English)


                                                                              77
Facebook Press Room States Over 500 Billion Minutes per
 Day is Being Spent in Facebook, That’s Over 400 Lifetimes




78            http://www.nanaroo.com/400-lifetimes-lost-on-facebook-daily.aspx
Technology is more pervasive and portable; Blackberry, Android, iPhone, iPad. With more
and cheaper band-width available. It is only going to continue to grow.
Social mores are changing, our dependency is increasing. The online addiction is
analogous to poker “We keep pressing the button because occasionally something
really good comes in …” (Andrew Leigh: ‘Disconnected’, New South Press) “community and family
life is fraying. In business we are getting busier but not necessarily more productive,
communication and engagement are still major issues.”




“Forces sapping conversation seem
stronger than forces nourishing it”
(Stephen Miller, ‘Conversations, A history of a Declining Art’)




                                                                                                79
Should We Be Alarmed?
 Is The Cost Too High?
 Workplace engagement continues to be low and               Engaged
 poor relationship with peers and manager are               Actively Disengaged
 THE key issues. Since 1998 Fortunes “100 Best              Not Engaged
 Companies to Work For” has shown their stocks
 have returned 5 times as much to investors as
 the market in general. Better conversations are
 good for business.

 We are busy but not productive. An estimated         61%                   18%

 $10.11 billion per year is lost through stress and
 depression. Workplace counselling for anxiety
 and stress has increased by 68% and 76%
 respectively since 2007. (ABS data)                                  21%



                                                                                            Gallup
80                                                                          Australian Engagement
                                                                                       Survey 2008
Social Cost?
The Australian Bureau of Statistics tells us that every year some 40% of marriages end
in divorce and 20% of de-facto relationships split within 18 months of having a child.
Subsequently, each year, some 70,000 children under 18 years of age experience their
birth parents separating. Main reasons given for separation? Lack of conversation, too
many arguments, not feeling appreciated.

In response to more than 2,200 suicides per year in Australia, more than our road toll,
ruok.org.au have established 7th October as R u OK? Day. A day to consciously initiate
a conversation with someone, to ask “are you OK?” Suicide is the biggest killer of
our 18-35 age bracket with an estimated 30 attempts for every suicide, some 65,000
adults are affected. (Lifeline)


Might these be High-Stake Conversations?



                                                                                          81
That Said, Maybe we Just
 Need to be ‘Alert’
 Australia leads the world in social media engagement
 but still only averages about 7 hours per person per
 month.
 Nearly two in five online Australians are now interacting
 with companies via social networking sites, reinforcing
 notions that Australians are open to engaging with
 brands and companies online.
 For Australians, more than any other country, it provides an efficient and effective way to hook into
 a community of interest. 62% of Australian internet users visited a message board or forum in
 2009. (Source: The Nielsen Company) It does in fact make it much easier to find like-minded individuals
 to engage and connect with.
 Online access is creating an ease of maintaining past contacts and networks. Research, requests
 for help can be targeted to a broad, personal community. LinkedIn is enjoying one of the fastest
 growth trends with unique audience numbers increasing by 99% from July 2009 to May 2010.
82
So What to Do? Be Alert and
Not Alarmed!
                                                                        Semapho
 Printing press                  Facsimile                                         re
        We humans have a wonderful history of communication development,
        language and medium are always evolving … embrace it.
        Can’t avoid, so master your craft. Develop your verbal skills and your




                                                                                  ww
        writing skills, tell great stories, and be your authentic, unique self.
  ail




        Engage with the new medium appropriately. Where can it add value
Em




                                                                                  w
        to your relationships and your work?
        Don’t hide behind the technology, catchup with clients and friends.
        Look for opportunities to have more spoken conversations. Invest
        time in understanding others, what motivates and energises them.

 Stone ta
          blet               Two-way Radio                         Tele phone           83
What Do You Want to Eat?
 There are times when all we have time for, or need, is a quick processed, ‘happy meal’. There
 is nothing quicker, easier than a text to verify data, to confirm you’re on the way. It does its
 job, it looks and tastes the same from everyone.

 Equally, there are times the taste buds, the soul craves something more. The delight of a
 freshly prepared meal, unique in it’s flavours and textures courtesy of the personal whim and
 subtlety of the chef. Such nuance of ‘flavour’ can only be truly experienced

 and enjoyed in the presence and connection
 of a face-to-face conversation.




 Enjoy a balanced diet.

84
The Future of
Productivity and Execution
      Rowdy (Ron) McLean
      Execution Expert




      www.playabiggergame.com.au




                                   85
The number one strategy for organisations in the last
 two years has been Improving productivity.
                                           (Source: Telstra enterprise survey)



 Less than 50% of organisations measure productivity,
 even less have a strategy to improve it
 and even less actually manage to do
 something about it.
              How do we
                improve             The only way to
              productivity?       improve productivity
                                     is to improve
                                       execution

86
The S.T.E.P. Elements to improving execution
              ™


and therefore improving productivity
S.T.E.P.™
            = Systems Technology Environment, People

  People Last?                              People can only
     Why?                              execute within systems
                Peoples ability to       they understand and
               execute is limited by      that work effectively
               their access to and
                understanding of
                  Technology                     People perform at
                                                their best when their
                                                  environment is
                     so when the Systems,             stimulating
                   Technolgy and Environment
                    are right we can motivate
                      people to perform –
                      productivity improves

                                                                        87
Improving Systems
 Create an understood way of doing things
 Map out roles and processes so anyone can do any job
 Continually review and refine for efficiency
 Make them flexible enough to adapt to rapidly changing
 circumstances




88
Improving Technology
Technology is critical! it saves you time and money and makes tasks
easier to perform
Get the right technology for the right job
Make it accessible to all
Provide comprehensive training on how
to use it




                                                                  89
Improving the Environment
 The nature of work has changed
 Their has been a shift from
 process and systemised work
 to creative work practises
 As a result our approach to
 workspace must change
 no more nine to 5, create flexible hours
 no more cubical ownership, create innovative layouts
 it could even be, no more office, work from home


90
Improving People
The values of people has changed
Their is a trend toward the values
of self actualisation
People want to be part of
something bigger, let me contribute,
elicit my thoughts and input
We want to chart our own destiny,
allow me responsibilty
                                              But wait!
I will buy into where we are going –
                                           Theres more
only if I feel it is part of my personal
journey, I have some ownership
of the outcome
                                                          91
People Level One
 Individuals – personal ownership
 equals personal productivity

 Make me Responsible – has ownership
 of tasks, projects and outcomes

 Ensure I am Motivated – is
 passionately interested in the result

 Help me become Engaged – actively
 contributes of their own accord




92
People Level Two
Teams – functional equals effective
Give us resources – supporting
mechanisms for getting thigs done

Let us know the rules – how, who,
why and when

Assign us clear roles – what, exactly,
is each expected of each individual

Make us aware of the risks – how far
can we go


                                         93
People Level Three
 Organisation – clarity on why we exist
 and where we are going

 objectives – a clear understanding of what
 we want to achieve

 milestones – indicators of how far we have
 come and how far there is to go

 deadlines – draw a line in the sand,
 a commitment to completion




94
Future Thread                        1         Reveal          2            Frame            3            Implement

Future Thread is where companies turn previously unseen
                                       The to for support. Future Thread’s innovative advantage diverse skills and collective
                                                              The actions that will    For durable minds,
                                                              maximise ROI             and lasting success
intelligence reveal opportunities that would otherwise remain unseen in the business. We are the innovation catalysts that
CEOs trust to help them make the bold shiftsReveal for exceptional profits. Future Thread frames your path to growth and
                                        1         needed 2                 Frame         3         Implement
implements bold innovations for lasting The previously unseen
                                          success.               The actions that will     For durable advantage
                                                                     maximise ROI                    and lasting success

                                            Reveal
                        potent advisory board
                                     1                               2             Frame              3          Implement
                        We’ve assembled a potent advisory board of recognised thought leaders comprising multiple areas of expertise
                                               The previously unseen    The actions that will For durable advantage
                        and diverse perspectives. The team is specifically curated to challengelasting success and ignite innovation with
                                                                        maximise ROI          and stale thinking

                        creative new initiatives and by facilitating change.
                                                1          Reveal        2           Frame      3        Implement

                           behind the world’s fastest growingactions that will
                                         The previously unseen The brands                                   For durable advantage
                                                                            maximise ROI                    and lasting success
                           We work with the world’s fastest growing companies to produce breakthrough results.
                                                1           Reveal             2          Frame              3          Implement
                                                        Reveal
                             Fresh models and delivery modes
                                               1                                                 2               Frame                 3       Implement
                                                    The previously unseen
                             Our models and delivery modes are       derived The actions world experience to deliver more
                                                                             from real that will
                                                                             maximise ROI
                                                                                                      For durable advantage
                                                                                                                engaging
                                                                                                      and lasting success
                             experiences and innovative results.previously unseen
                                                           The                       The actions that will     For durable advantage
                                                 1          Reveal         2         maximise ROI
                                                                                  Frame        3       Implement lasting success
                                                                                                               and

                                brutal honesty         The previously unseen        The actions that will         For durable advantage
                                Free from vested interests, we can handle the truth and deliver the and lastingshifting benefits that will
                                                                            maximise ROI
                                                                                                    mindset success
                                open up opportunities for quantum leaps in business growth.

                                   work to results
                                   We focus on the results you’ll gain from our insight. Not on time sheets or our own bottom line.

                                      end to end solutions
                                                                                    1            Reveal            2            Frame          3          Implement
                                      We take you from ideas to
                                      actualisation and profits.                        The previously unseen          The actions that will       For durable advantage
                                                                                                                       maximise ROI                and lasting success




                                                                                                                                                                           95
The Future of                The Future of Business,   The Future
                                                                                                                             Global Thinking              People and Technology     of Leadership



Global Thinking :: Anders Sorman-Nilsson                                                                                     The Future of
                                                                                                                             Innovation and Ideation
                                                                                                                                                          The Future of
                                                                                                                                                          Predatory Marketing
                                                                                                                                                                                    The Future of
                                                                                                                                                                                    Workplace Culture

                                                                                                                             The Future of Face-to-Face   The Future of High-       The Future of Productivity
                                                                                                                             Strategic Networking         Stake Conversations       and Execution




Outcomes                Profile

Benefit from a           As a reformed lawyer, avid social commentator and somewhat funky thinker, Anders
current global          Sorman-Nilson has worked with Macquarie Bank, Singtel Optus, Commonwealth Bank,
mindset:                Fuji Xerox, Wella, Johnson & Johnson, Apple, MTV and more to future-proof their
implement the
                        business brains.
latest thinking
strategies              He is the Creative Director and founder of the consultancy, Thinque. Swedish by design,
being applied           Germanic by schooling and Australian by choice, he is a linguistic gymnast who
around the              challenges his clients to upgrade the way they think. A self-described cultural transvestite,
world to stay           Anders draws on a smorgasbord of international ideas and trends to inspire ideas and
two steps               facilitate conversations.
ahead of your
competition.            Anders is an expert on generational trends, thought leadership branding and innovation.
                        He is the author of the book ‘Thinque Funky: Upgrade Your Thinking’ (2009) and several
                        articles. His keynotes, Thinque Tanks and consulting provide GPS directions for individual
                        and organisational brands to successfully navigate a constantly changing business
                        landscape and successfully position their intellectual property in a wacky world.




 1                    Reveal                               2                      Frame                                 3                      Implement
     • Global thinking across industries, cultures and         • How to spot and monetise trends in                         • Global Thought Leadership Programs
       markets                                                   innovations, generations and communications
                                                                                                                            • Strategic Thinque Tanks
     • GPS directions to a constantly shifting business        • Tuning into the zeitgeist (vibe) of the times to
       landscape                                                 profoundly connect with clients and talent                 • Trend Spotting Across Innovations,
                                                                                                                              Generations and Communications




96
The Future of                The Future of Business,   The Future
                                                                                                                       Global Thinking              People and Technology     of Leadership



Future Trends and Innovation :: Craig Rispin
                                                                                                                       The Future of                The Future of             The Future of
                                                                                                                       Innovation and Ideation      Predatory Marketing       Workplace Culture

                                                                                                                       The Future of Face-to-Face   The Future of High-       The Future of Productivity
                                                                                                                       Strategic Networking         Stake Conversations       and Execution




Outcomes               Profile

Keep abreast           Craig Rispin is a Business Futurist and Innovation Expert.
of Business,
People and             His expertise lies in emerging business, people and technology trends—and how
Technology             companies can profit from them.
Trends
transforming           Craig has over 20 years’ experience working where the future has been created with
your industry          some of the most innovative companies in the world in IT, consumer electronics, internet
and have the           and broadcasting organisations.
ability to
leverage               He is an award-winning speaker and thought leader mentor who has addressed
opportunities          audiences of 15 to 3,000 people on 5 continents. Craig has been engaged as a foresight
and minimise           and innovation consultant by CEOs of leading companies worldwide.
threats.
                       His clients include BHP Billiton, Canon, Colonial First State, IBM, Kimberly-Clark,
                       Mallesons, NRMA, Sportscraft, Symantec, Toyota, the Young Presidents’ Organization
                       (YPO) and countless professional industry associations.




1                     Reveal                              2                     Frame                             3                      Implement
    Know First – Develop Foresight: Identify                  Keynotes and Workshops                                  Self Funded Innovation Programs
    opportunities and threats that are affecting your
    business now and those just over the horizon              Regular delivery of in-house tailored keynotes          A simple 5-principle innovation system for
                                                              and workshops                                           business leaders
    Be First – Implement an Innovation Program:
    Learn how easy it is to develop a self-funding            Mentoring
    innovation program to leverage opportunities and          1:1 and/or group mentoring, delivered face to
    minimise
           threats                                            face or virtually
    Profit First – Return on Investment: Through               Foresight & Innovation Forum
    cost savings and new income streams
                                                              Access to a CEO-only innovation forum, which
                                                              has been innovating for over 15 years
                                                                                                                                                                                                  97
The Future of                The Future of Business,   The Future
                                                                                                                         Global Thinking              People and Technology     of Leadership




Leadership Strategy :: Scott Stein
                                                                                                                         The Future of                The Future of             The Future of
                                                                                                                         Innovation and Ideation      Predatory Marketing       Workplace Culture

                                                                                                                         The Future of Face-to-Face   The Future of High-       The Future of Productivity
                                                                                                                         Strategic Networking         Stake Conversations       and Execution




Outcomes                              Profile

Have the strategies to get            Scott has worked with over 35,000 senior executives, leading corporations
people to want to contribute          and small businesses to help them improve their impact on others over the
to your organisation.                 past 20 years on 4 continents.
Save time and increase
profits by effectively                 He blends his Native American heritage with contemporary principles—
enrolling partners, staff,            including a Masters Degree in Communication — to help business leaders
suppliers and customers in            improve performance and get better results from their people.
your cause.
                                      Scott is known for his ability to work collectively or one-on-one, and many
                                      people refer to him as “the pathfinder”. His clients include State Water,
                                      Hyundai, Westpac, QLD Child Safety, GM-Holden and more.




1                     Reveal                              2                     Frame                               3                      Implement
     Unlock your Pathfinder Leadership abilities for           Coaching and workshops:                                   Leadership Pathway Program:
     increased results.
                                                              • Pathfinder Leadership Strategies                         • Measures the impact of leaders
                                                              • Pathfinder Leadership Stalls                             • Measures the ROI of leaders
                                                              • Pathfinder Leadership Actions                            • Increases leadership skills
                                                                                                                        • Involves individual 1:1 mentoring




98
The Future of                The Future of Business,   The Future
                                                                                                                         Global Thinking              People and Technology     of Leadership




Innovation Ideation and Design Thinking :: Nils Vesk
                                                                                                                         The Future of                The Future of             The Future of
                                                                                                                         Innovation and Ideation      Predatory Marketing       Workplace Culture

                                                                                                                         The Future of Face-to-Face   The Future of High-       The Future of Productivity
                                                                                                                         Strategic Networking         Stake Conversations       and Execution




Outcomes                        Profile

1. Identify the ideas           Ideas are born naked. It’s no wonder so many are shy and never make it into the
    with the most               public eye. The Innovation Architects take a stand for ideas. To see them make it,
    potential                   be recognised and evolve into true innovation.
2. Give them the right
                                They take ideas out of their hiding places - be it in bottom drawers or the dark
   foundation,
   investment and               reaches of your employees’ minds; identifying the ideas with the most potential -
   support to                   giving them the right foundations, investment, development and support to
   succeed.                     succeed. With your help, we take all these naked ideas, dress them up and walk
                                them all the way to your bottom line.
3. Take them to your
   bottom line.                 Nils Vesk is a professional designer but you won’t find him designing your
                                workplace layout or your company website. For 18 years Nils has been applying
                                the process of design thinking to generating and realising ideas. His clients
                                include the world’s fastest growing companies who use Nils as an idea architect
                                and change catalyst for accelerating business growth through innovation. Nils’
                                clients include IBM, CBA, Optus, Bluescope Steel, Microsoft Origin Energy and
                                many more.



1                     Reveal                               2                     Frame                               3                      Implement
    Reveal the thinking behind brilliant ideas,                Frame a path for why we need to innovate, how             Ongoing monthly sessions work in real time to
    information insights and the obstacles to                  to do it consistently and where to apply it in your       solve problems, create new solutions and
    innovation and creativity.                                 business.                                                 implement them step-by-step.


    Identify the creative intelligence and innovation          Learn where and how to access brilliant ideas
    skills your business already possesses.                    when your business needs them most.




                                                                                                                                                                                                    99
The Future of                The Future of Business,   The Future
                                                                                                                     Global Thinking              People and Technology     of Leadership




Predatory Marketing :: Ashton Bishop
                                                                                                                     The Future of                The Future of             The Future of
                                                                                                                     Innovation and Ideation      Predatory Marketing       Workplace Culture

                                                                                                                     The Future of Face-to-Face   The Future of High-       The Future of Productivity
                                                                                                                     Strategic Networking         Stake Conversations       and Execution




Outcomes                                                Profile

Gain clarity and precision on where you spend           Ashton is a Co-Founder of Step Change
your marketing dollars to deliver the greatest          Marketing and works with Toyota Australia as one
impact to your business and against your                of their Lead Communications Strategists.
competitors.
                                                        He’s a commerce law graduate with a passion for
1. Develop a serious competitive advantage.             communications. Ashton has over twelve years’
                                                        experience both in Australia and the UK.
2. Position your brand for successful long-term
growth.                                                 He’s worked with top-tier advertising agencies on
                                                        major campaigns, new product development, new
3. Create the right message to make yourself            brand launches, brand re-positioning and
irresistible to consumers.
                                                        innovations for leading brands like Westfield,
4. Attack your competitors’ weakest points and          News Limited, Nokia, Pizza Hut, Nestlé,
take advantage of their strong points to win            CommSec, GSK and FOXTEL.
market share.
5. Determine where to spend your marketing
dollars for maximum return on investment.




 1                    Reveal                            2                    Frame                              3                      Implement
     • Learn the marketing secrets behind the world’s       • Business Growth Plan—Develop a clear                  Full implementation: Future Thread offers the
      fastest growing brands.                                positioning message that makes your brand              complete services and capabilities you’d expect
                                                             irresistible to your customers.                        from a top-tier advertising and communications
     • Predatory thinking—how to have the mindset                                                                   agency, but with a more competitive value
       of a “challenger brand”.                             • Practical Marketing Plan—Define where,
                                                                                                                    proposition.
                                                             when and how to say it for the optimal return on
     • Get the best ROI out of your marketing dollars
                                                             investment.
       in a changing media landscape.




100
The Future of                The Future of Business,   The Future
                                                                                                                       Global Thinking              People and Technology     of Leadership




Corporate Anthropology :: Michael Henderson
                                                                                                                       The Future of                The Future of             The Future of
                                                                                                                       Innovation and Ideation      Predatory Marketing       Workplace Culture

                                                                                                                       The Future of Face-to-Face   The Future of High-       The Future of Productivity
                                                                                                                       Strategic Networking         Stake Conversations       and Execution




Outcomes                         Profile

Unlock the power of              One of the most essential roles of a leader is to influence their organisation’s
culture in your                  culture, but many don’t know how.
organisation.
Culture is eight times           Michael has the insight and foresight needed to create and sustain high-
more powerful than               performance business cultures. He draws on his knowledge and experience
strategy alone.                  of over 70 cultures across 40 countries—each with their unique strengths.
The world’s most
successful organisations         Michael provides the quantum leap in perspective that allows cultures to be
all share one                    identified, understood and changed.
characteristic. They each
have a unique and well-          Grounded in the realities of business, Michael has worked with the world’s
defined culture.                  largest brands in creating and sustaining powerful cultures that deliver real
                                 business results. His clients include Baileys, GHD, CCA, Canon, Lion Nathan,
                                 Vector, Microsoft and the New Zealand Air Force.




1                   Reveal                              2                     Frame                                3                      Implement
    How to see, understand and evaluate the impact          Using presentations, keynotes and workshops                Michael’s culture plan will ensure you
    of workplace cultures on your business.                 to up-skill you, Michael will show you how to              continuously meet your culture objectives to
                                                            unlock the power of your business culture to               align with your business strategy by:
                                                            drive performance.
                                                                                                                       • Engaging your staff
                                                                                                                       • Driving performance
                                                                                                                       • Enhancing the impact of leadership on
                                                                                                                         performance
                                                                                                                       • Aligning workplace culture to business strategy

                                                                                                                                                                                                  101
The Future of                The Future of Business,   The Future
                                                                                                                        Global Thinking              People and Technology     of Leadership




Strategic Networking :: Julia Palmer
                                                                                                                        The Future of                The Future of             The Future of
                                                                                                                        Innovation and Ideation      Predatory Marketing       Workplace Culture

                                                                                                                        The Future of Face-to-Face   The Future of High-       The Future of Productivity
                                                                                                                        Strategic Networking         Stake Conversations       and Execution




Outcomes                               Profile

More profitable business                Julia Palmer is a respected Networking Strategist, best known for leading
from stronger relationships            the ‘face to face revolution’. Her expertise includes 15 years of practice
with customers, key                    and research combined with Advanced Certifications in Neuro-linguistics,
suppliers and partners.                Emotional Intelligence (MSCEIT), Performance Consulting, Training and
                                       Assessment. By age 25 Julia was the General Manager of a multi-million
Develop and implement a                dollar global organisation, and has built her career by organising and
networking strategy and gain           attending thousands of networking events across all industries
the skills to:                         internationally. Now as CEO of the Business Networking Academy, Julia
                                       and her team help empower people to create and manage more
• Seize more opportunities             sustainable and viable networks.
                                       Julia presents at functions and conferences around the world. She has
• Build a strong reputation
                                       authored two books ‘Schmoozing the Globe’ and ‘BUZZ’, and appears
                                       regularly in TV, radio and print media to promote the growing importance
• Expand your network in the
                                       of networking relationships in business today.
most beneficial way possible
                                       Her clients include; AMP, Nestle, Sara Lee, St George Bank, Sun
                                       Microsystems and Vodafone


 1                    Reveal                             2                     Frame                                3                      Implement
     Map and manage your internal and external               • Behaviour and skill-gap training                         Develop a networking matrix with a strategy to
     networks. Most importantly, leverage your social                                                                   execute.
                                                             • Creating Net[work]s Program
     capital.
                                                                                                                        Resources are always available through the
                                                             • Managing Net[work]s Program                              Business Networking Academy to reinforce
                                                             • Network Relationship Management Program                  behaviours, strategies and lessons.
                                                               (3 to 6 months including diagnostics and
                                                               reporting)
                                                             • 1:1 mentoring sessions for senior leaders


102
The Future of                The Future of Business,   The Future
                                                                                                                     Global Thinking              People and Technology     of Leadership




High-Stakes Conversations :: Hugh Gyton
                                                                                                                     The Future of                The Future of             The Future of
                                                                                                                     Innovation and Ideation      Predatory Marketing       Workplace Culture

                                                                                                                     The Future of Face-to-Face   The Future of High-       The Future of Productivity
                                                                                                                     Strategic Networking         Stake Conversations       and Execution




Outcomes                                  Profile

• Improved relationships                  With a 25-year career in IT, sales and management in the UK, Asia
• Reduced conflict and stress              and Australia, Hugh believes people buy people first, not their
                                          products or services. He enhances his clients’ skills in high stakes
• Enhanced ability to influence for        conversations to win them more business, engage their teams,
your desired outcomes                     build trust, and increase their personal and business performance.
• Heightened trust and
engagement                                Hugh’s expertise is sought by individuals and teams in large and
• Increased confidence and                 small organisations across a range of industries. He shares his
credibility                               expertise in his book The Art of Conversation, and he is a frequent
                                          interview guest on Channel 7, ABC Radio, Bnet, Kochie’s
• Improved projection of your             Business Builders and Flying Solo.
personal brand
• Learning to identify, select and        His clients include Hilton Hotels, AMP, Westpac, KMPG, Salmat,
manage your team                          iSOFT, AQIS and more.




1                    Reveal                            2                        Frame                            3                      Implement
    Get conscious about conversations that matter:         Learn the skills for successful conversations:            Develop conversation mastery through
                                                                                                                     one-to-one and one-to-many modalities:
    • Leadership                                           • Being Present
    • Selling                                              • Being Open                                              • Keynote Speaking
    • Difficult                                             • Active Listening                                        • Workshop facilitation
    • High-stakes                                          • Engaging                                                • Tele-mentoring
    • Presenting                                           • Building Trust
                                                                                                                     • Blended Learning Program
    • Personal branding                                    • Handling Objections
                                                                                                                     • Executive Coaching
    • Coaching                                             • Successful Self-Talk
                                                                                                                                                                                                103
The Future of                The Future of Business,   The Future
                                                                                                                       Global Thinking              People and Technology     of Leadership




Execution and Follow Through :: Rowdy McLean
                                                                                                                       The Future of                The Future of             The Future of
                                                                                                                       Innovation and Ideation      Predatory Marketing       Workplace Culture

                                                                                                                       The Future of Face-to-Face   The Future of High-       The Future of Productivity
                                                                                                                       Strategic Networking         Stake Conversations       and Execution




Outcomes                                     Profile

• Make your organisation more                Rowdy McLean is an expert on productivity, personal growth and
  effective, productive and                  achievement.
  efficient by turning ideas into
  action and actions into                    He is a master of making things happen and getting things done.
  outcomes.                                  His life’s work has been to search for the key drivers of success.
                                             As a result he retired at just 34.

• Increase momentum: people                  As a successful entrepreneur, author and speaker, he has
  become accountable and                     delivered keynotes, seminars and workshops to thousands of
  responsible for outcomes when
  projects are completed, items              people across the globe, working with some of the world‘s top
  are actioned and ideas are                 companies.
  delivered.
                                             Rowdy shakes out limiting beliefs, inspires confidence in what‘s
                                             possible, motivates people to achieve amazing results and
                                             agitates them to take actions that create massive outcomes.




 1                     Reveal                             2                     Frame                             3                      Implement
      In most organisations, excuses override                 • EXECUTION: Learn key ideas and strategies             Rolling responsibility backed back
      execution. But people are capable of far more             for making things happen fast.                        accountability coaching.
      than they imagine.
                                                              • FAST: Implement an accountability program
                                                                for getting results.
      When actions deliver outcomes, the resulting            • PEOPLE AND PERFORMANCE: Imagine if
      momentum builds productivity, morale                      everyone on your team performed at or above
      and results.                                              expectations.



104

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World's Next Practice eBook by Future Thread Co-op

  • 1. World’s Next Practice The FuTure oF: global Thinking • business, people and Technology • corporaTe Tribes • predaTory markeTing • high-sTakes conversaTions • aTTiTude and execuTion • sTraTegic neTworking • ideaTion and innovaTion • leadership 1
  • 2. World’s Next Practice Copyright © 2010 FutureThread Co-op Ltd All rights reserved. Except as may be permitted by the Copyright Act, no part of this publication may be reproduced in any form or by any means without prior permission from the publisher. FutureThread Co-op Ltd PO Box 6215 North Ryde NSW 2113 Phone: (02) 8014 8878 support@futurethread.com Design and layout by Lankshear Design.
  • 3. Content The Future of The Future of The Future Global Thinking Business, People of Leadership Reveal Anders Sorman-Nilsson and Technology Scott Stein 5 15 25 Craig Rispin The Future of The Future The Future of Innovation and Ideation of Predatory Workplace Culture Frame Nils Vesk Marketing Michael Henderson 35 45 55 Ashton Bishop The Future of The Future The Future of Implement Face-to-Face Strategic of High-Stake Productivity and Networking Conversations Execution 65 75 85 Julia Palmer Hugh Gyton Rowdy McLean 3
  • 4. Introduction Change doesn’t care whether you like it or not. It doesn’t need your permission. Innovation means choosing change, creating something new, and forging a path where no one has treaded before — it’s about imagining and implementing world’s next practice, as opposed to yesterday’s best practice. This book is your thread to that future. It will help you reveal, frame and implement the strategies that shape tomorrow’s business landscape. Curated by Future Thread’s thought leading experts from around the globe, this book delivers innovation advice from all angles to position your business for serious growth. Grab a hold of this future thread, and come explore the key drivers of change and strategic advantage with us. 1 Reveal 2 Frame 3 Implement The previously The actions that will For durable unseen maximise ROI advantage and lasting success 4
  • 5. The Future of Global Thinking Anders Sorman-Nilsson Global Thinking Expert 5
  • 6. Change doesn’t care whether you like it or not – it doesn’t need your permission. We upgrade, exchange, invest in and flip strategies because we know that old technological software, rusty circuitry and limited bandwidth won’t suffice in the future. Yet many of us fail to upgrade our thinking, organisational and leadership software to deal with the constant innovation, generation and communication changes around us. 6
  • 7. The world has changed and it’s a little out of whack. Organisations and leaders are struggling to find their bearings, and many feel overwhelmed by the changes they are facing. Globally, tidal waves of new ideas and thought currents are smashing old school thinking to smitherines. You and your leaders need a thinking strategy that is as flexible as a GPS, and that enables you to stay on trend, to adapt with the times, and successfully navigate a constantly shifting business landscape. 7
  • 8. Digital replaces analogue, wireless techology surpasses fibreoptics, the internet has truly gone mobile and computer power doubles every 18-24 months. We are interlinked, hyperconnected, and linkedin 24/7/365, and it’s likely that the generation mobile phone you just bought will be defunct within 2 years. To stay on trend, to be future compatible, and to have a crack at being successful you and the people in your organisation need to constantly upgrade the way you think. 8
  • 9. How Would Your Company Be Different If … 4 • your staff were inspired about change, rather than paralysed by it? • your leaders could raise performance, do more with less, and innovate their way into the future? • your senior leaders knew how to profoundly connect with your emerging leaders? • you were able to harness the power of social media to your organisation’s advantage? • you knew which trends were impacting your industry today and how to position your thinking favourably for the future? 9
  • 10. Your Brain Trust Needs to Start to … spot disruptive trends, feel the underlying currents of change, and position their ideas successfully • are your leaders longing for the days when a Blackberry was just a fruit, when we used to express our emotions without adding an emoticon, or the re-assuring sound of the 56K modem as we slowly connected over the fax • are your teams equipped with the line? strategic foresight required to take • does what your organisation your organisation forward? deliver really and truly matter • is your salesforce confident that tomorrow? what they’re selling is something that will be relevant not just today, but tomorrow and for the foreseeable future? 10
  • 11. Innovation happens at the intersection of thought. Your team members all have unique gifts and talents – one of them is the authentic ways they think, communicate and solve problems. Is this what they bring to your work? For too long, we have been asked to conform and turn up as organisational drones which creates group-think and ‘same old / same old’ products and services. To harness the thinking capital in your organisation you need to create innovation intersections that encourage your people to turn up and contribute their unique intelligence at work. 11
  • 12. 1 • do your leaders reflect the diversity of thinking in your organisation, or do they at least encourage heterogeneous thought? • is your organisation known as an innovation champion or is it known as a reactive laggard? • are your teams vibrating with enthusiasm, passion and a love for ideas and bringing the organisation into the new decade of thinking? • is your salesforce aware of and capable of adapting their sales pitches depending on what style of thinker they’re communicating with? 12
  • 13. Idea Nuances Ideas are the new currency. Branding and marketing is no longer just about capturing attention. It’s about spreading idea viruses and 10 about your organisation being seen as the ‘go-to-expert’. Your leadership brain trust’s and thought leaders’ ideas and intellectual property is what will give life to your logo today and in the future. The question is whether you’re nurturing, harnessing and helping your thought leaders be brand advocates and live their brilliance inside and outside your organisation. 13
  • 14. Outside is the New In Misfits change things. Your people are demanding to bring their whole selves to work. The question is whether you can handle them. It’s so much easier when people behave and respond in predictable ways. It doesn’t demand as much cognitive bandwidth from leadership. However, a global shift is occurring where new generational trends are equipping, empowering and encouraging employees to bring their genuine selves – with both positive and negative connotations for you – to work. These misfits can be both your most brilliant team members and your most challenging team members, but lead them in a way that profoundly connects with them, and you have a profit and inspiration centre to count on. 14
  • 15. The Future of Business, People and Technology Craig Rispin Business Futurist & Innovation Expert 15
  • 16. THE FuTuRE OF BuSINESS From Hierarchy to Networks Photo by SnaPsi Photo by Lida Rose Corporations’ structure was copied from the military from over 400 years ago. The future of business is real-time 16 networked organisations with entirely new structures based more on biology rather than pyramids.
  • 17. From Competition to Cooperation THE FuTuRE OF BuSINESS Businesses are beginning to realise that someone else already has their customer. Cooperation, 17 enabled by technology, will empower the organisation of the future.
  • 18. THE FuTuRE OF BuSINESS From Grabbing to Good Tom’s Shoes - for every pair of shoes sold, one pair is given away to a child in need. 18 A new way of thinking in business is emerging. Can I make a profit and do good works too?
  • 19. Tiny Technology 19 THE FuTuRE OF TECHNOLOGY
  • 20. 20 THE FuTuRE OF TECHNOLOGY Robots on the Rise
  • 21. Generation of Genomics THE FuTuRE OF TECHNOLOGY In 2010 Craig Venter created the first synthetic life form. In a 2007 interview with New Scientist when asked “Assuming you can make synthetic bacteria, what will you do with them?”, Venter replied: “Over the next 20 years, synthetic genomics is going to become the standard for making anything. The chemical industry will depend on it. Hopefully, a large part of the energy industry will depend on it. We really need to find an alternative to taking carbon out of the ground, burning it, and putting it into the atmosphere. That is the single biggest contribution I could make.” 21 Photo by jurvetson
  • 22. THE FuTuRE OF PEOPLE Digital Denizens denizen – inhabitant: a person who inhabits a particular place digital denizen – a person who spends a significant amount of time in the digital word, connected to the ‘net There are more than 200 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. Smartphones (aka Superphones) now connect many of us full-time to the internet, provide supercomputer-level processing, access to 100,000’s of Apps, global positioning systems and megapixel imaging. Very soon this type of capability will be available on a single chip for under $75, making it available to a budget-minded or developing world consumer. 22 How different will your workforce, your customers, the rest of the world behave when they all have access to this enabling technology?
  • 23. Amplified Attitudes THE FuTuRE OF PEOPLE Being connected full-time to the internet allows instant connection with like-minded individuals anywhere, anytime. This can lead to amplification of ideas and attitudes almost instantly, globally – like a digital echo chamber. These ideas or attitudes amplified might help or hurt you – or your business. What are you doing to monitor, engage or 23 participate in the digital conversation? Amplified Attitudes will be growing exponentially in the future and impossible to ignore.
  • 24. THE FuTuRE OF PEOPLE ultimate upgrades Kidney Esophagus Bladder Smooth Muscle Cartilage Urethra Ureter Vessels Salivary glands Trachea Bone Breast Skeletal Muscle Lung Retina Uterus Heart Testes  Nerve Liver Pancreas Genitalia 24 Will we be able to regrow body parts, organs in the near future? Scientists are making major breakthroughs right now.
  • 25. The Future of Leadership Scott Stein Leadership Strategist Expert 25
  • 26. Leadership Snapshot: 2000 What was the focus of leadership 10 years ago … Business Week Best Sellers: Who moved my cheese? The Millionaire Mind, The Tipping Point, Gung Ho, Fish! etc Of the top 10, five titles focused on fostering a happier and more efficient workplace—trend: employers competing for workers 1st major downloadable e-book with Stephen King’s novel Riding the Bullet downloaded more than 500,000 copies in 3 days—trend: instant internet This was then, let’s look at now. 26
  • 27. 5 Leadership Imperatives The 5 things for you to focus on in 2011 27
  • 28. The New Leadership 1 Structure Web matrix vs pyramid Circular vs triangle Coordination vs control Collaboration vs specialisation 28
  • 29. Balancing Individual 2 vs Collective Label vs role Me vs we Office vs virtual Leverage vs linear 29
  • 30. Micro Leadership 3 Teams Label vs role (again!) Freeform vs accountable Projects Multiple reporting lines Own turf vs our turf 30
  • 31. Leadership Footprint 4 Five Critical Areas Determine Success 1. Direction 2. Intent 3. Impact 4. Attention 5. Legacy 31
  • 32. Thought Leadership 5 New business imperative Admired as leaders in industry, country, world Ability to bring new ideas, approach and/or execution to life Master nine essential skills Will separate the successful up and coming from the “left behind” 32
  • 33. What MuST Organisations Do? Develop your strategy—involving your thought leaders Map out critical leadership touchpoints Position your organisation as a thought leader 33
  • 34. What MuST Individuals Do? Promote Yourself as a Thought Leader … • Clarify your expertise in a memorable way that others will remember Get the Book • Develop a visual model that others can understand and use • Identify key influencers within your organisation and share your expertise • Externally promote your expertise through … • Industry Conferences • Publishing in Industry Journals • Client and/or supplier Presentations • Get the Book: Thought Leaders: How to Capture, Package and deliver your ideas for greater commercial success at www.scottstein.com.au/thoughtleadersbook Monitor your Leadership Footprint • Regularly assess your impact on others • Seek feedback from others on this impact www.scottstein.com.au/thoughtleadersbook 34
  • 35. The Future of Innovation and Ideation Nils Vesk Innovation, Ideation & Design Thinking Expert 35
  • 36. Innovation Is In Flux Innovation is in constant change The changing future of innovation is dependent on three key elements: 1. Cognition – the way we think to innovate 2. Knowledge – our understanding of innovation 3. Application – where and how we innovate 36
  • 37. If You Want Innovation use an Innovation Architect The Innovation Architect’s skill-set and mind-set eliminate ad-hoc innovation and replace it with bankable and sustainable innovation. Innovation Architects: • Are on the increase • Their thinking and skills can be easily learnt • Are problem seekers and problem solvers 37
  • 38. Innovation Planning is Insurance Against a Bleak Business Landscape Innovation plans enable you to develop your innovation capital Clarifies Prioritises Codifies Simplifies 38
  • 39. Aesthetics are Optional, Structure is Essential Your innovation structure determines how big, how strong and how fast you can build your innovation hot house Consider the blueprint level Consider the bottom-line level 39
  • 40. Quantifiable Innovation Means Profitable Innovation Innovation’s biggest curse is in measurability The changing future of innovation is dependent on what can be measured, how it relates to profit, and the impact we can have on it 40
  • 41. Ideas are the Keystone to Innovation Ideas are plenty but great ideas are rare Quantity determines quality Ideas only come when we provide the space, time and permission for: • Facilitating • Stimulating • Generating 41
  • 42. Smart Innovators Take Their Ideas to the Courthouse Selection is crucial Have a process and make it: • Simple • Transparent • Effective • Efficient 42
  • 43. Crash it Before it Goes to Market Prototyping is now becoming second nature Beta versions are often final versions Keys to prototyping are: • Speed • Function • Representation • Cost effectiveness 43
  • 44. Execution Is Paramount Ownership Outsourcing Partnership Coordination Implementation Inspection 44
  • 45. The Future of Predatory Marketing Ashton Bishop Predatory Marketing Expert 45
  • 46. The great news ... is there’s a bunch of people out there just waiting for your product and service oT ! n ? 46
  • 47. Somebody Else Has Your Money and There Are Only Two Ways to Get It 1. By encouraging new people to use your product or service 2. By getting existing customers to spend more and more often 47
  • 48. Effective Positioning Space in the mind is limited So you want to be a market leader, even if that means you define a smaller market Who remembers number 2? ? Who was the second man Who made the second What’s the second highest on the moon? solo trans-pacific air mountain in Australia? 48 crossing?
  • 49. Let’s Get Predatory Identify the weakness that arises out of your competitor’s greatest strength Avoid merely looking for parity Focus on relative strengths Inflicts the greatest damage and makes response difficult 49
  • 50. Reposition the Competition Nutrition Iron Man Food VS 3.2 grams of sugar 32 grams of sugar 10 days, $1 million media, $50 million to bottom-line 50
  • 51. The Four Reasons Predatory Marketing is the Future Everybody’s got a bully You don’t want to just annoy them Markets are niching Stand-out or die-out 51
  • 52. It pays to be ‘on-trend’ Tune into WiiFM “what’s in it for me” Take a stand 52
  • 53. Risk = reward Innovate or die Be true to yourself 53
  • 54. If you’re not winning change the game You have to let go to succeed Play big! 54
  • 55. The Future of Workplace Culture Michael Henderson Corporate Anthropologist 55
  • 56. What is Culture? The way we do things around here? Our company values? What happens while were busy making strategic plans? Meaning making! 56
  • 57. Organisations are Failing at Culture Global staff engagement surveys show that on average, only 20% of the millions of working staff members worldwide are engaged with their work and the organisations that employ them The 20/80 rule suggest that 20% of an organisations people deliver 80% of the results the companies achieves who are most likely to be the 20%? you guessed it … those with highest engagement 57
  • 58. Why do so Many Organisations Fail to Engage Most of Their Staff? The leaders of the organisations aren’t perceived as worth following Leaders and managers don’t know how to create a culture worth belonging to Leaders fail to position the work as worth doing 58
  • 59. What Makes a Leader Worth Following? Provides dignity for all Practices integrity and wholeness Creates a compelling story 59
  • 60. What Makes a Culture Worth Belonging to? Community Connection Conviction 60
  • 61. What Makes Work Worth Doing? Aspirational Practice Inspirational Direction Deeply meaningful Service 61
  • 62. Culturings Future now next Iconic brands Brand tribes Process driven Personality driven performance performance Work life balance Woeisure H.R. R.H. 62
  • 63. Culturings Future now next Numbers tell the story Stories tell the numbers Structural driven culture Social driven culture Knowledge capability Ideas & thought leadership Intellectual property Social equity Cost effectiveness 63
  • 64. Culturings Future now next E-commerce Social exchange Motivation Commitment Company Community Communication Connection 64
  • 65. The Future of Face-to-Face Strategic Networking Julia Palmer Strategic Networking Expert 65
  • 66. The Networking Shift what you know who you know who knows you who is promoting you The ability to Net [work] effectively is essential to every job title in every industry sector 66
  • 67. You Must Have a Networking Strategy Some are good at creating and others at managing, but rarely do business professionals have a networking strategy that focusses on both AND aligns to personal and business outcomes infact 75% of business people admit that their existing networks do not support the results they need 67
  • 68. The Face-To-Face Facts: “Every dollar a company invests in a conference or trade show produces $4 to $6 in return.” Oxford Economics “85 percent of business executives believed face to face meetings are the most effective way to gain potential customers.” Oxford Economics Research at institutions such as Harvard and M.I.T. has consistently shown that employees’ personal networks are in many cases the single biggest factor impacting their productivity and ability to contribute to the company One of the top 15 trend watching tips is to secure senior backing in 2011 or be doomed 68
  • 69. Old World Now World New World Formal hierarchies Flatter structures (organic) Networked organisations (linear) (invisible) Social capital (intangible Human capital assets) Social and spiritual capital (tangible assets) (legacy) Structured networks Dyads and triads (partnerships) Informal networks (autonomy) (collaborations/ conversations) 69
  • 70. What Network Structure are You Working Towards? Simple Network Strategic Network in uence reaches your networks’ network two way one way relationships relationships 90% of the information that the most senior executives receive and take action on comes through informal networks 70
  • 71. Effective Leaders Have High Social Capital Social Capital: a new concept from an old idea Connections within and between networks The benefits of social capital are many, most importantly it builds competitive advantage Leaders with high social capital • View leadership as a position with responsibility to a diverse set of stakeholders • Take a partnership approach • Work as coaches within a community to build collective energy • Manage the paradox of both competing and collaborating with other enterprises 71
  • 72. The whole is greater than the sum of the parts Are you a central or peripheral player? Does your network see you as a hub or broker? Who are you promoting and who is promoting you? 72
  • 73. How Connected Are You? Our online and real worlds are colliding Warning: technology is an enabler – NOT a relationship Do you have a networking strategy? 73
  • 74. Will You Invest? In future, simply being in relationships and part of networks isn’t going to be enough. Clusters will form within structured networks (like hubs of connectedness). These invisible links will become the real source of influence and power. Are you visible enough … committees, interest groups, sub and social groups that allow more continuity, visibility and ability to move (both people and ideas)? 74
  • 75. The Future of High-Stakes Conversations “be alert not alarmed” Hugh Gyton High-Stakes Conversations Expert 75
  • 76. What is a High-Stake Conversation? “A spoken interchange of thoughts and feelings that impact participating parties positively or negatively”. Successful conversation requires: Conscious effort, ability to listen, willingness to view things from another persons perspective, imagination, an ability to share of self and to project an interest in others. ultimately to connect. 76
  • 77. Should we be alarmed? Are we losing the art? Non-spoken “conversation” is taking over … Email Non-Email Nearly 75 million people visited twitter.com in Jan ’10 worldwide. (Source: Commscore) … and still the audience is growing exponentially with 44% of Twitter’s users joined between 28% Jan ’10 and Aug ’10. (Source: Sysomos) Over 28% of knowledge workers time is spent on Email “Conversations start in one place and 72% move us on to other fabulous places that we would never go on our own. We’re in a culture at the moment that’s encouraging us to run on the spot.” (Ron Carter, co-author Cambridge Grammar of English) 77
  • 78. Facebook Press Room States Over 500 Billion Minutes per Day is Being Spent in Facebook, That’s Over 400 Lifetimes 78 http://www.nanaroo.com/400-lifetimes-lost-on-facebook-daily.aspx
  • 79. Technology is more pervasive and portable; Blackberry, Android, iPhone, iPad. With more and cheaper band-width available. It is only going to continue to grow. Social mores are changing, our dependency is increasing. The online addiction is analogous to poker “We keep pressing the button because occasionally something really good comes in …” (Andrew Leigh: ‘Disconnected’, New South Press) “community and family life is fraying. In business we are getting busier but not necessarily more productive, communication and engagement are still major issues.” “Forces sapping conversation seem stronger than forces nourishing it” (Stephen Miller, ‘Conversations, A history of a Declining Art’) 79
  • 80. Should We Be Alarmed? Is The Cost Too High? Workplace engagement continues to be low and Engaged poor relationship with peers and manager are Actively Disengaged THE key issues. Since 1998 Fortunes “100 Best Not Engaged Companies to Work For” has shown their stocks have returned 5 times as much to investors as the market in general. Better conversations are good for business. We are busy but not productive. An estimated 61% 18% $10.11 billion per year is lost through stress and depression. Workplace counselling for anxiety and stress has increased by 68% and 76% respectively since 2007. (ABS data) 21% Gallup 80 Australian Engagement Survey 2008
  • 81. Social Cost? The Australian Bureau of Statistics tells us that every year some 40% of marriages end in divorce and 20% of de-facto relationships split within 18 months of having a child. Subsequently, each year, some 70,000 children under 18 years of age experience their birth parents separating. Main reasons given for separation? Lack of conversation, too many arguments, not feeling appreciated. In response to more than 2,200 suicides per year in Australia, more than our road toll, ruok.org.au have established 7th October as R u OK? Day. A day to consciously initiate a conversation with someone, to ask “are you OK?” Suicide is the biggest killer of our 18-35 age bracket with an estimated 30 attempts for every suicide, some 65,000 adults are affected. (Lifeline) Might these be High-Stake Conversations? 81
  • 82. That Said, Maybe we Just Need to be ‘Alert’ Australia leads the world in social media engagement but still only averages about 7 hours per person per month. Nearly two in five online Australians are now interacting with companies via social networking sites, reinforcing notions that Australians are open to engaging with brands and companies online. For Australians, more than any other country, it provides an efficient and effective way to hook into a community of interest. 62% of Australian internet users visited a message board or forum in 2009. (Source: The Nielsen Company) It does in fact make it much easier to find like-minded individuals to engage and connect with. Online access is creating an ease of maintaining past contacts and networks. Research, requests for help can be targeted to a broad, personal community. LinkedIn is enjoying one of the fastest growth trends with unique audience numbers increasing by 99% from July 2009 to May 2010. 82
  • 83. So What to Do? Be Alert and Not Alarmed! Semapho Printing press Facsimile re We humans have a wonderful history of communication development, language and medium are always evolving … embrace it. Can’t avoid, so master your craft. Develop your verbal skills and your ww writing skills, tell great stories, and be your authentic, unique self. ail Engage with the new medium appropriately. Where can it add value Em w to your relationships and your work? Don’t hide behind the technology, catchup with clients and friends. Look for opportunities to have more spoken conversations. Invest time in understanding others, what motivates and energises them. Stone ta blet Two-way Radio Tele phone 83
  • 84. What Do You Want to Eat? There are times when all we have time for, or need, is a quick processed, ‘happy meal’. There is nothing quicker, easier than a text to verify data, to confirm you’re on the way. It does its job, it looks and tastes the same from everyone. Equally, there are times the taste buds, the soul craves something more. The delight of a freshly prepared meal, unique in it’s flavours and textures courtesy of the personal whim and subtlety of the chef. Such nuance of ‘flavour’ can only be truly experienced and enjoyed in the presence and connection of a face-to-face conversation. Enjoy a balanced diet. 84
  • 85. The Future of Productivity and Execution Rowdy (Ron) McLean Execution Expert www.playabiggergame.com.au 85
  • 86. The number one strategy for organisations in the last two years has been Improving productivity. (Source: Telstra enterprise survey) Less than 50% of organisations measure productivity, even less have a strategy to improve it and even less actually manage to do something about it. How do we improve The only way to productivity? improve productivity is to improve execution 86
  • 87. The S.T.E.P. Elements to improving execution ™ and therefore improving productivity S.T.E.P.™ = Systems Technology Environment, People People Last? People can only Why? execute within systems Peoples ability to they understand and execute is limited by that work effectively their access to and understanding of Technology People perform at their best when their environment is so when the Systems, stimulating Technolgy and Environment are right we can motivate people to perform – productivity improves 87
  • 88. Improving Systems Create an understood way of doing things Map out roles and processes so anyone can do any job Continually review and refine for efficiency Make them flexible enough to adapt to rapidly changing circumstances 88
  • 89. Improving Technology Technology is critical! it saves you time and money and makes tasks easier to perform Get the right technology for the right job Make it accessible to all Provide comprehensive training on how to use it 89
  • 90. Improving the Environment The nature of work has changed Their has been a shift from process and systemised work to creative work practises As a result our approach to workspace must change no more nine to 5, create flexible hours no more cubical ownership, create innovative layouts it could even be, no more office, work from home 90
  • 91. Improving People The values of people has changed Their is a trend toward the values of self actualisation People want to be part of something bigger, let me contribute, elicit my thoughts and input We want to chart our own destiny, allow me responsibilty But wait! I will buy into where we are going – Theres more only if I feel it is part of my personal journey, I have some ownership of the outcome 91
  • 92. People Level One Individuals – personal ownership equals personal productivity Make me Responsible – has ownership of tasks, projects and outcomes Ensure I am Motivated – is passionately interested in the result Help me become Engaged – actively contributes of their own accord 92
  • 93. People Level Two Teams – functional equals effective Give us resources – supporting mechanisms for getting thigs done Let us know the rules – how, who, why and when Assign us clear roles – what, exactly, is each expected of each individual Make us aware of the risks – how far can we go 93
  • 94. People Level Three Organisation – clarity on why we exist and where we are going objectives – a clear understanding of what we want to achieve milestones – indicators of how far we have come and how far there is to go deadlines – draw a line in the sand, a commitment to completion 94
  • 95. Future Thread 1 Reveal 2 Frame 3 Implement Future Thread is where companies turn previously unseen The to for support. Future Thread’s innovative advantage diverse skills and collective The actions that will For durable minds, maximise ROI and lasting success intelligence reveal opportunities that would otherwise remain unseen in the business. We are the innovation catalysts that CEOs trust to help them make the bold shiftsReveal for exceptional profits. Future Thread frames your path to growth and 1 needed 2 Frame 3 Implement implements bold innovations for lasting The previously unseen success. The actions that will For durable advantage maximise ROI and lasting success Reveal potent advisory board 1 2 Frame 3 Implement We’ve assembled a potent advisory board of recognised thought leaders comprising multiple areas of expertise The previously unseen The actions that will For durable advantage and diverse perspectives. The team is specifically curated to challengelasting success and ignite innovation with maximise ROI and stale thinking creative new initiatives and by facilitating change. 1 Reveal 2 Frame 3 Implement behind the world’s fastest growingactions that will The previously unseen The brands For durable advantage maximise ROI and lasting success We work with the world’s fastest growing companies to produce breakthrough results. 1 Reveal 2 Frame 3 Implement Reveal Fresh models and delivery modes 1 2 Frame 3 Implement The previously unseen Our models and delivery modes are derived The actions world experience to deliver more from real that will maximise ROI For durable advantage engaging and lasting success experiences and innovative results.previously unseen The The actions that will For durable advantage 1 Reveal 2 maximise ROI Frame 3 Implement lasting success and brutal honesty The previously unseen The actions that will For durable advantage Free from vested interests, we can handle the truth and deliver the and lastingshifting benefits that will maximise ROI mindset success open up opportunities for quantum leaps in business growth. work to results We focus on the results you’ll gain from our insight. Not on time sheets or our own bottom line. end to end solutions 1 Reveal 2 Frame 3 Implement We take you from ideas to actualisation and profits. The previously unseen The actions that will For durable advantage maximise ROI and lasting success 95
  • 96. The Future of The Future of Business, The Future Global Thinking People and Technology of Leadership Global Thinking :: Anders Sorman-Nilsson The Future of Innovation and Ideation The Future of Predatory Marketing The Future of Workplace Culture The Future of Face-to-Face The Future of High- The Future of Productivity Strategic Networking Stake Conversations and Execution Outcomes Profile Benefit from a As a reformed lawyer, avid social commentator and somewhat funky thinker, Anders current global Sorman-Nilson has worked with Macquarie Bank, Singtel Optus, Commonwealth Bank, mindset: Fuji Xerox, Wella, Johnson & Johnson, Apple, MTV and more to future-proof their implement the business brains. latest thinking strategies He is the Creative Director and founder of the consultancy, Thinque. Swedish by design, being applied Germanic by schooling and Australian by choice, he is a linguistic gymnast who around the challenges his clients to upgrade the way they think. A self-described cultural transvestite, world to stay Anders draws on a smorgasbord of international ideas and trends to inspire ideas and two steps facilitate conversations. ahead of your competition. Anders is an expert on generational trends, thought leadership branding and innovation. He is the author of the book ‘Thinque Funky: Upgrade Your Thinking’ (2009) and several articles. His keynotes, Thinque Tanks and consulting provide GPS directions for individual and organisational brands to successfully navigate a constantly changing business landscape and successfully position their intellectual property in a wacky world. 1 Reveal 2 Frame 3 Implement • Global thinking across industries, cultures and • How to spot and monetise trends in • Global Thought Leadership Programs markets innovations, generations and communications • Strategic Thinque Tanks • GPS directions to a constantly shifting business • Tuning into the zeitgeist (vibe) of the times to landscape profoundly connect with clients and talent • Trend Spotting Across Innovations, Generations and Communications 96
  • 97. The Future of The Future of Business, The Future Global Thinking People and Technology of Leadership Future Trends and Innovation :: Craig Rispin The Future of The Future of The Future of Innovation and Ideation Predatory Marketing Workplace Culture The Future of Face-to-Face The Future of High- The Future of Productivity Strategic Networking Stake Conversations and Execution Outcomes Profile Keep abreast Craig Rispin is a Business Futurist and Innovation Expert. of Business, People and His expertise lies in emerging business, people and technology trends—and how Technology companies can profit from them. Trends transforming Craig has over 20 years’ experience working where the future has been created with your industry some of the most innovative companies in the world in IT, consumer electronics, internet and have the and broadcasting organisations. ability to leverage He is an award-winning speaker and thought leader mentor who has addressed opportunities audiences of 15 to 3,000 people on 5 continents. Craig has been engaged as a foresight and minimise and innovation consultant by CEOs of leading companies worldwide. threats. His clients include BHP Billiton, Canon, Colonial First State, IBM, Kimberly-Clark, Mallesons, NRMA, Sportscraft, Symantec, Toyota, the Young Presidents’ Organization (YPO) and countless professional industry associations. 1 Reveal 2 Frame 3 Implement Know First – Develop Foresight: Identify Keynotes and Workshops Self Funded Innovation Programs opportunities and threats that are affecting your business now and those just over the horizon Regular delivery of in-house tailored keynotes A simple 5-principle innovation system for and workshops business leaders Be First – Implement an Innovation Program: Learn how easy it is to develop a self-funding Mentoring innovation program to leverage opportunities and 1:1 and/or group mentoring, delivered face to minimise threats face or virtually Profit First – Return on Investment: Through Foresight & Innovation Forum cost savings and new income streams Access to a CEO-only innovation forum, which has been innovating for over 15 years 97
  • 98. The Future of The Future of Business, The Future Global Thinking People and Technology of Leadership Leadership Strategy :: Scott Stein The Future of The Future of The Future of Innovation and Ideation Predatory Marketing Workplace Culture The Future of Face-to-Face The Future of High- The Future of Productivity Strategic Networking Stake Conversations and Execution Outcomes Profile Have the strategies to get Scott has worked with over 35,000 senior executives, leading corporations people to want to contribute and small businesses to help them improve their impact on others over the to your organisation. past 20 years on 4 continents. Save time and increase profits by effectively He blends his Native American heritage with contemporary principles— enrolling partners, staff, including a Masters Degree in Communication — to help business leaders suppliers and customers in improve performance and get better results from their people. your cause. Scott is known for his ability to work collectively or one-on-one, and many people refer to him as “the pathfinder”. His clients include State Water, Hyundai, Westpac, QLD Child Safety, GM-Holden and more. 1 Reveal 2 Frame 3 Implement Unlock your Pathfinder Leadership abilities for Coaching and workshops: Leadership Pathway Program: increased results. • Pathfinder Leadership Strategies • Measures the impact of leaders • Pathfinder Leadership Stalls • Measures the ROI of leaders • Pathfinder Leadership Actions • Increases leadership skills • Involves individual 1:1 mentoring 98
  • 99. The Future of The Future of Business, The Future Global Thinking People and Technology of Leadership Innovation Ideation and Design Thinking :: Nils Vesk The Future of The Future of The Future of Innovation and Ideation Predatory Marketing Workplace Culture The Future of Face-to-Face The Future of High- The Future of Productivity Strategic Networking Stake Conversations and Execution Outcomes Profile 1. Identify the ideas Ideas are born naked. It’s no wonder so many are shy and never make it into the with the most public eye. The Innovation Architects take a stand for ideas. To see them make it, potential be recognised and evolve into true innovation. 2. Give them the right They take ideas out of their hiding places - be it in bottom drawers or the dark foundation, investment and reaches of your employees’ minds; identifying the ideas with the most potential - support to giving them the right foundations, investment, development and support to succeed. succeed. With your help, we take all these naked ideas, dress them up and walk them all the way to your bottom line. 3. Take them to your bottom line. Nils Vesk is a professional designer but you won’t find him designing your workplace layout or your company website. For 18 years Nils has been applying the process of design thinking to generating and realising ideas. His clients include the world’s fastest growing companies who use Nils as an idea architect and change catalyst for accelerating business growth through innovation. Nils’ clients include IBM, CBA, Optus, Bluescope Steel, Microsoft Origin Energy and many more. 1 Reveal 2 Frame 3 Implement Reveal the thinking behind brilliant ideas, Frame a path for why we need to innovate, how Ongoing monthly sessions work in real time to information insights and the obstacles to to do it consistently and where to apply it in your solve problems, create new solutions and innovation and creativity. business. implement them step-by-step. Identify the creative intelligence and innovation Learn where and how to access brilliant ideas skills your business already possesses. when your business needs them most. 99
  • 100. The Future of The Future of Business, The Future Global Thinking People and Technology of Leadership Predatory Marketing :: Ashton Bishop The Future of The Future of The Future of Innovation and Ideation Predatory Marketing Workplace Culture The Future of Face-to-Face The Future of High- The Future of Productivity Strategic Networking Stake Conversations and Execution Outcomes Profile Gain clarity and precision on where you spend Ashton is a Co-Founder of Step Change your marketing dollars to deliver the greatest Marketing and works with Toyota Australia as one impact to your business and against your of their Lead Communications Strategists. competitors. He’s a commerce law graduate with a passion for 1. Develop a serious competitive advantage. communications. Ashton has over twelve years’ experience both in Australia and the UK. 2. Position your brand for successful long-term growth. He’s worked with top-tier advertising agencies on major campaigns, new product development, new 3. Create the right message to make yourself brand launches, brand re-positioning and irresistible to consumers. innovations for leading brands like Westfield, 4. Attack your competitors’ weakest points and News Limited, Nokia, Pizza Hut, Nestlé, take advantage of their strong points to win CommSec, GSK and FOXTEL. market share. 5. Determine where to spend your marketing dollars for maximum return on investment. 1 Reveal 2 Frame 3 Implement • Learn the marketing secrets behind the world’s • Business Growth Plan—Develop a clear Full implementation: Future Thread offers the fastest growing brands. positioning message that makes your brand complete services and capabilities you’d expect irresistible to your customers. from a top-tier advertising and communications • Predatory thinking—how to have the mindset agency, but with a more competitive value of a “challenger brand”. • Practical Marketing Plan—Define where, proposition. when and how to say it for the optimal return on • Get the best ROI out of your marketing dollars investment. in a changing media landscape. 100
  • 101. The Future of The Future of Business, The Future Global Thinking People and Technology of Leadership Corporate Anthropology :: Michael Henderson The Future of The Future of The Future of Innovation and Ideation Predatory Marketing Workplace Culture The Future of Face-to-Face The Future of High- The Future of Productivity Strategic Networking Stake Conversations and Execution Outcomes Profile Unlock the power of One of the most essential roles of a leader is to influence their organisation’s culture in your culture, but many don’t know how. organisation. Culture is eight times Michael has the insight and foresight needed to create and sustain high- more powerful than performance business cultures. He draws on his knowledge and experience strategy alone. of over 70 cultures across 40 countries—each with their unique strengths. The world’s most successful organisations Michael provides the quantum leap in perspective that allows cultures to be all share one identified, understood and changed. characteristic. They each have a unique and well- Grounded in the realities of business, Michael has worked with the world’s defined culture. largest brands in creating and sustaining powerful cultures that deliver real business results. His clients include Baileys, GHD, CCA, Canon, Lion Nathan, Vector, Microsoft and the New Zealand Air Force. 1 Reveal 2 Frame 3 Implement How to see, understand and evaluate the impact Using presentations, keynotes and workshops Michael’s culture plan will ensure you of workplace cultures on your business. to up-skill you, Michael will show you how to continuously meet your culture objectives to unlock the power of your business culture to align with your business strategy by: drive performance. • Engaging your staff • Driving performance • Enhancing the impact of leadership on performance • Aligning workplace culture to business strategy 101
  • 102. The Future of The Future of Business, The Future Global Thinking People and Technology of Leadership Strategic Networking :: Julia Palmer The Future of The Future of The Future of Innovation and Ideation Predatory Marketing Workplace Culture The Future of Face-to-Face The Future of High- The Future of Productivity Strategic Networking Stake Conversations and Execution Outcomes Profile More profitable business Julia Palmer is a respected Networking Strategist, best known for leading from stronger relationships the ‘face to face revolution’. Her expertise includes 15 years of practice with customers, key and research combined with Advanced Certifications in Neuro-linguistics, suppliers and partners. Emotional Intelligence (MSCEIT), Performance Consulting, Training and Assessment. By age 25 Julia was the General Manager of a multi-million Develop and implement a dollar global organisation, and has built her career by organising and networking strategy and gain attending thousands of networking events across all industries the skills to: internationally. Now as CEO of the Business Networking Academy, Julia and her team help empower people to create and manage more • Seize more opportunities sustainable and viable networks. Julia presents at functions and conferences around the world. She has • Build a strong reputation authored two books ‘Schmoozing the Globe’ and ‘BUZZ’, and appears regularly in TV, radio and print media to promote the growing importance • Expand your network in the of networking relationships in business today. most beneficial way possible Her clients include; AMP, Nestle, Sara Lee, St George Bank, Sun Microsystems and Vodafone 1 Reveal 2 Frame 3 Implement Map and manage your internal and external • Behaviour and skill-gap training Develop a networking matrix with a strategy to networks. Most importantly, leverage your social execute. • Creating Net[work]s Program capital. Resources are always available through the • Managing Net[work]s Program Business Networking Academy to reinforce • Network Relationship Management Program behaviours, strategies and lessons. (3 to 6 months including diagnostics and reporting) • 1:1 mentoring sessions for senior leaders 102
  • 103. The Future of The Future of Business, The Future Global Thinking People and Technology of Leadership High-Stakes Conversations :: Hugh Gyton The Future of The Future of The Future of Innovation and Ideation Predatory Marketing Workplace Culture The Future of Face-to-Face The Future of High- The Future of Productivity Strategic Networking Stake Conversations and Execution Outcomes Profile • Improved relationships With a 25-year career in IT, sales and management in the UK, Asia • Reduced conflict and stress and Australia, Hugh believes people buy people first, not their products or services. He enhances his clients’ skills in high stakes • Enhanced ability to influence for conversations to win them more business, engage their teams, your desired outcomes build trust, and increase their personal and business performance. • Heightened trust and engagement Hugh’s expertise is sought by individuals and teams in large and • Increased confidence and small organisations across a range of industries. He shares his credibility expertise in his book The Art of Conversation, and he is a frequent interview guest on Channel 7, ABC Radio, Bnet, Kochie’s • Improved projection of your Business Builders and Flying Solo. personal brand • Learning to identify, select and His clients include Hilton Hotels, AMP, Westpac, KMPG, Salmat, manage your team iSOFT, AQIS and more. 1 Reveal 2 Frame 3 Implement Get conscious about conversations that matter: Learn the skills for successful conversations: Develop conversation mastery through one-to-one and one-to-many modalities: • Leadership • Being Present • Selling • Being Open • Keynote Speaking • Difficult • Active Listening • Workshop facilitation • High-stakes • Engaging • Tele-mentoring • Presenting • Building Trust • Blended Learning Program • Personal branding • Handling Objections • Executive Coaching • Coaching • Successful Self-Talk 103
  • 104. The Future of The Future of Business, The Future Global Thinking People and Technology of Leadership Execution and Follow Through :: Rowdy McLean The Future of The Future of The Future of Innovation and Ideation Predatory Marketing Workplace Culture The Future of Face-to-Face The Future of High- The Future of Productivity Strategic Networking Stake Conversations and Execution Outcomes Profile • Make your organisation more Rowdy McLean is an expert on productivity, personal growth and effective, productive and achievement. efficient by turning ideas into action and actions into He is a master of making things happen and getting things done. outcomes. His life’s work has been to search for the key drivers of success. As a result he retired at just 34. • Increase momentum: people As a successful entrepreneur, author and speaker, he has become accountable and delivered keynotes, seminars and workshops to thousands of responsible for outcomes when projects are completed, items people across the globe, working with some of the world‘s top are actioned and ideas are companies. delivered. Rowdy shakes out limiting beliefs, inspires confidence in what‘s possible, motivates people to achieve amazing results and agitates them to take actions that create massive outcomes. 1 Reveal 2 Frame 3 Implement In most organisations, excuses override • EXECUTION: Learn key ideas and strategies Rolling responsibility backed back execution. But people are capable of far more for making things happen fast. accountability coaching. than they imagine. • FAST: Implement an accountability program for getting results. When actions deliver outcomes, the resulting • PEOPLE AND PERFORMANCE: Imagine if momentum builds productivity, morale everyone on your team performed at or above and results. expectations. 104