Future City
A flourishing global Singapore
Power of Place

“The ability to attract people and talent is the
single biggest predictor of a city’s economic
success.”
 ...
Places Attract Talent

 • Place replaces large
 corporations as the central
 economic and social organizing
 unit of our t...
Talent     Economists were off in forecast of US GDP
Matters!   by US$10 trillion       ‘Global Migration Patterns and Job...
What Makes a Place THE PLACE


        HARDWARE


          SOFTWARE
“ New York City has good people, and you would need to
Hardware    build up the infrastructure to hold them. Not the rever...
Great Public Commons
                                                                          waterfront
         mega pa...
Great Public                                         waterfront
                          mega parks
Commons
London




  ...
Great Public                                        waterfront

Commons
NYC                 mega parks




               ...
waterfront
 Great Public
 Commons
 Tokyo
                                       Performing
                               ...
Great Public                                        waterfront

 Commons
                       mega parks
 upcoming   Sha...
Compact Grid




     London                          Tokyo                               NYC
 • Optimizes walkability.
 •...
Neighborhoods with Soul




    London                              Tokyo                            NYC
  • Quality of pl...
‘Third Places’




 •1st and 2nd places are where we live and work.
 •3rd places are gathering spots like cafes, gyms, bar...
Transport Options




    London                            Tokyo                       NYC
 • Many choices of public tran...
What Makes a Place THE PLACE


        HARDWARE


          SOFTWARE
“SGP can put the infrastructure down, throw money at it, buy successful people in
Software     creativity and innovation, ...
Well        7 critical conditions that lead to Brain Gain
 Being        which in turn feeds into GDP
                     ...
Well Being & GDP per capita
Well Being Prosperity Restrainers

                                     “Time for Leisure” and
                           ...
Future Orientation = Hope? (or Momentum
Hope   Towards the Future)
But, does our SGP future inspire hope?
                From 0 to 10, where do you stand on the ladder of life?
           ...
Openness and the Talent Advantage




Jerry Yang, Yahoo,    George Soros,   Helena Rubenstein,   Andrew Carnegie,    Serge...
Content and Culture




       London                                  Tokyo                            NYC
 “S’pore’s eco...
When Talent Moves &
Broaden Catchment   Who Are They?
Fresh Grads/SuperTalents (1st Touchpoint)
• Recent graduates
• Hungry, ambitious, impatient for
success
• Mobile lot, look...
Mid-Career Highflyer (2nd Touchpoint)
• Risen extremely quickly, usually
working for MNCs
• Have moved cities once or twic...
2nd/3rd Careerist (3rd
Touchpoint)
• Made a bundle in 1st career
• 1st career could be radically
different from current in...
2nd/3rd Careerist (3rd
Touchpoint)
• Made a bundle in 1st career
• 1st career could be radically
different from current in...
Broaden the Catchment


• Naturally attractive to 2nd touchpoint. Yet
  most of our talent strategies are geared to
  this...
Openness   Failure, Talent, Difference
Openness               Scared to Fail

From our interviews:

• Low tolerance for failure
• Failure not celebrated
• Less t...
Openness               Difference

From our interviews:

• Quirky not celebrated
• Special needs for kids
• Attractive to ...
PR            Say it Better !!




1. Eliminating the (-) through Signaling
2. Proactive Pitching (+)
3. Hope for Future (...
1. Eliminating Bad PR Through Signaling

“What remains in the minds of many people when
they think Singapore is it’s the o...
2. Proactive Pitching


Previous Mindset: We have no control over our external PR


 City of London engaged external consu...
2. Proactive Pitching


Previous Mindset: We have no control over our external PR


     “It is a created image. Tourism ....
3. Hope Power of the American Dream Ideology

Inequality in America
Jun 15th 2006                                 ..answer...
A City’s Message: Paul Graham

 “Not all cities send a message.
 Only those that are centers for
 some type of ambition do...
How Much Does it Matter?

“No  matter how determined you are, it's
hard not to be influenced by the people
around you. It'...
Is there a Singapore Dream?




“ There seems to be this underlying cry
 for “hope” and if I dare say “dream”      ”
     ...
Top Cities starting to move, can we afford not to?

                           Report on
                     Creative Bri...
Global cities are good generalists
                 University
                 xchange

                                 ...
Global cities are good generalists
                 University
                 xchange                    Great cities ar...
What’s Your Colour?

                                             Lowest
                                                 ...
Lowest
                                       Amenity                     Pl
                       HQ    Cost            ...
Lowest
                                       Amenity                     Pl
                       HQ    Cost            ...
Lowest
                                       Amenity                     Pl
                       HQ    Cost            ...
Lowest
                                       Amenity                     Pl
                       HQ    Cost            ...
Lowest
                                       Amenity                     Pl
                       HQ    Cost            ...
Lowest
                                       Amenity                     Pl
                       HQ    Cost            ...
Lowest
                                       Amenity                     Pl
                       HQ    Cost            ...
Lowest
                                       Amenity                     Pl
                       HQ    Cost            ...
Palette of Urbanism – What are your Chosen Colours?


                                           Lowest
                  ...
Parking Lot
  Summary:
• Attracting beyond our current
  definitions of talent. Who’s looking at
  touchpoints 1 & 3?
• Ar...
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Future City For Distribution

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Future City For Distribution

  1. 1. Future City A flourishing global Singapore
  2. 2. Power of Place “The ability to attract people and talent is the single biggest predictor of a city’s economic success.” - NYC Mayor Michael Bloomberg Mercer Human Resource Consulting Worldwide Quality of Living Survey 2007 Top 50
  3. 3. Places Attract Talent • Place replaces large corporations as the central economic and social organizing unit of our time. • Place is the factor that organically brings together economic opportunity and talent, the jobs and the people required for creativity, innovation, and growth. Jobs are following the best talent, not the other way around.
  4. 4. Talent Economists were off in forecast of US GDP Matters! by US$10 trillion ‘Global Migration Patterns and Job Creation’ 1,000 star innovators and rainmakers 100,000 stars (including supporting casts) One star per $100 mil of GDP growth. 100,000 stars would have created that growth wherever they resided
  5. 5. What Makes a Place THE PLACE HARDWARE SOFTWARE
  6. 6. “ New York City has good people, and you would need to Hardware build up the infrastructure to hold them. Not the reverse.” Great Public Commons Compact Grid HARDWARE Neighborhoods with Soul 3rd Places Transport Options
  7. 7. Great Public Commons waterfront mega parks Renowned museums Renowned Libraries Performing Renowned Arts Center Universities Stadiums/ Sports Complex • No longer nice-to-haves, Tier 1 global cities have variety of public spaces easily accessible for people to plug into. • Public Commons are morphing into modern cultural centers managed by a city’s creative community.
  8. 8. Great Public waterfront mega parks Commons London Renowned Museum Performing Arts Centre Renowned Universities Renowned Stadiums Library
  9. 9. Great Public waterfront Commons NYC mega parks Performing Arts Centre Renowned Museum Renowned Renowned Library Universities Stadiums
  10. 10. waterfront Great Public Commons Tokyo Performing Arts Centre Renowned mega parks Museum Stadiums Renowned Renowned Universities Library
  11. 11. Great Public waterfront Commons mega parks upcoming Shanghai Performing Arts Centre Renowned Museum Stadiums Renowned Universities Renowned Library
  12. 12. Compact Grid London Tokyo NYC • Optimizes walkability. • Provides connectivity, flexibility, route choices, traffic dispersal, visibility and interaction. • Protect it, avoid super blocks, reestablish it. • Sprawl diffuses high density human interaction.
  13. 13. Neighborhoods with Soul London Tokyo NYC • Quality of place felt most strongly in a federation of neighborhoods. • Each has distinct built environment, diverse kinds of people, you can just plug in. • Offers the variety and intensity vibrant to a community.
  14. 14. ‘Third Places’ •1st and 2nd places are where we live and work. •3rd places are gathering spots like cafes, gyms, bars, restaurants. •Encourages ‘medici effect’ where people mix and interact.
  15. 15. Transport Options London Tokyo NYC • Many choices of public transport available around the clock. • You can get around without needing a car.
  16. 16. What Makes a Place THE PLACE HARDWARE SOFTWARE
  17. 17. “SGP can put the infrastructure down, throw money at it, buy successful people in Software creativity and innovation, top up the citizens education bank accounts, invest in broadband infrastructure, get the best Uni lecturers … the problem is we still need that extra X factor to bring us to the next level.” Well-Being SOFTWARE Hope Openness Content and Culture
  18. 18. Well 7 critical conditions that lead to Brain Gain Being which in turn feeds into GDP Brain Gain is the holy grail Brain Gain GDP Engaged We are poor at Engaged Citizens Citizens We don’t do well on Well Being Well Being Health Economics SGP does well from Law & Order to Health Law & Order Work Food & Shelter
  19. 19. Well Being & GDP per capita
  20. 20. Well Being Prosperity Restrainers “Time for Leisure” and “Community Life” are the 2 factors Singapore ranks lowly on. 2007 Legatum Prosperity Scorecard
  21. 21. Future Orientation = Hope? (or Momentum Hope Towards the Future)
  22. 22. But, does our SGP future inspire hope? From 0 to 10, where do you stand on the ladder of life? (a) now and (b) 5 years from now? Self-perceived future for Singaporeans is not very strong 8.21 7.20 7.82 7.81 7.35 7.09 6.94 6.95 6.76 6.73 6.45 6.46 6.64 6.16 6.29 5.45 5.42 5.00 New York Toronto Sydney London SGP 2006 SGP 2007 Paris Shanghai Hong Kong Average rating Now Average rating 5 years from Now Gallup’s ‘Soul of a City’ World Poll
  23. 23. Openness and the Talent Advantage Jerry Yang, Yahoo, George Soros, Helena Rubenstein, Andrew Carnegie, Sergey Brin, Google, Taiwan Quantum Fund, Cosmetics Poland Scotland Moscow Hungary “…you can make of yourself “It would be tough for Singapore to have the whatever you'll like to be. And if I Googles and other innovative companies even compare it to other countries as if the person/s are more creative because the well, definitely, I do feel that in environment does not support it.” the US, you can achieve a much Richard Carney higher level.” San Francisco-based Dr Divyang Patel. • Are we a society that welcomes foreigners to come here and create? • Openness to failure? • Is SGP open to both foreigners and failure?
  24. 24. Content and Culture London Tokyo NYC “S’pore’s economic success is hinged on its manufacturing and financial industries. It is still in the infancy of recognizing talent in the creative industries” - Dr Gillian Koh, IPS “Practitioners believe that providing the “hardware” without concomitant attention to the “software” (creative development) is regressive” - Lily Kong, NUS Professor
  25. 25. When Talent Moves & Broaden Catchment Who Are They?
  26. 26. Fresh Grads/SuperTalents (1st Touchpoint) • Recent graduates • Hungry, ambitious, impatient for success • Mobile lot, looking to fill up CVs with international experience • Super talent in their fields (e.g. music, consultancy, finance, sports) “So young people have to be committed, have the talent and they'll have opportunities. Perfect grades are not everything…. Thirty-five years ago, would you have picked me to interview? Would people have said I'd achieve anything? Probably not. Singapore has to take a few chances on young people who may not fit the cookie-cutter mould.” Straits Times (May 10, 2008) article “Nobel laureate got D in chemistry class” interview with Peter Agre, Nobel Laureate in Chemistry
  27. 27. Mid-Career Highflyer (2nd Touchpoint) • Risen extremely quickly, usually working for MNCs • Have moved cities once or twice before • MBA, CFA, CPA, or in the process of attaining one • Have a well established network of who’s who of their industry around the world • Top 5% of earners amongst their peers • Starting family or about to What draws you here? One of the guys in my company, he is 30 or 31. He was given the opportunity to come to Singapore to head up this unit and that is why he succeeded. They are given a break here. It would not have happened in Europe. It is all upside in this region. The region will always attract them. Everything is so exciting. - Sarita Singh, Dir Sales AP, Salesforce.com
  28. 28. 2nd/3rd Careerist (3rd Touchpoint) • Made a bundle in 1st career • 1st career could be radically different from current interest • Well established, looking for new challenges and/or reinvention. • Have a well established network of their management team or supporting cast Examples 1: Shai Agassi's ex-SAP product chief raised $200 million from Israeli Corp and VantagePoint Venture Partners to launch electric power network and cars. Collaboration with Nissan/Renault and the Israeli government.
  29. 29. 2nd/3rd Careerist (3rd Touchpoint) • Made a bundle in 1st career • 1st career could be radically different from current interest • Well established, looking for new challenges and/or reinvention. • Have a well established network of their management team or supporting cast Examples 2: Joachim Luther (ex-director of the Fraunhofer Institute for Solar Energy Systems): quot;In Germany, I had to retire at 65. That was fine with me, but I love challenges, and like to create things, get things moving. So when this offer came from Singapore, it was very attractive. I've visited before and thought, 'Why not?’”
  30. 30. Broaden the Catchment • Naturally attractive to 2nd touchpoint. Yet most of our talent strategies are geared to this group. • What about 1st and 3rd? Can we afford to lose out on them? Arguably, start-ups, invention and ideas come out of 1st and 3rd. • What appeals to them? • How can we tailor our environment to appeal to them? What needs to change?
  31. 31. Openness Failure, Talent, Difference
  32. 32. Openness Scared to Fail From our interviews: • Low tolerance for failure • Failure not celebrated • Less trial because fear of error • Alternative tracks of success not celebrated Openness Welcoming to Talent (….not quite) Talent From our interviews: • Snotty to certain new PRs • Not just about incentives. Talent re-locate and choose based on how open and welcoming a place is • Looks all hunky-dory on the outside, saying the right things, but integration is another issue
  33. 33. Openness Difference From our interviews: • Quirky not celebrated • Special needs for kids • Attractive to typical A-trackers; not all types welcome • Too much conformity, too little experimentation • We self censor >>> err on the side of coloring inside the box “You know the Panopticon prison concept? A circular prison, that inmates could not know whether they were being watched, so they always behaved as if they were being watched….there is pervasive panopticon mentality here….. SGP has to unshackle that panopticon mentality, as it stifles creativity.”
  34. 34. PR Say it Better !! 1. Eliminating the (-) through Signaling 2. Proactive Pitching (+) 3. Hope for Future (+)
  35. 35. 1. Eliminating Bad PR Through Signaling “What remains in the minds of many people when they think Singapore is it’s the only place in the world that bans chewing gum and that boy who got caned. It’s unfortunate since many people I know who’s lived here (including myself) for some time choose to live here. But there’s such a gap in perception and what really is. But images stick…..maybe small gesture like lifting it will send signals and present Singapore in a more accurate light.” - Regular Contributor of ST Louvre Museum exhibit of Greek o Small signals go a long way statues, they had posters showing their genitals up and down Orchard o Non Issues road, and no one complained, that's progress. We need more and more non issues like this. Clarence Singham
  36. 36. 2. Proactive Pitching Previous Mindset: We have no control over our external PR City of London engaged external consultants to ‘craft’ positive spin about London to Indian talents in Bangalore and Mumbai. These may include business opportunities in upcoming areas, the buzz of the upcoming Olympics or success stories of other Indians who’ve gone before and made it.
  37. 37. 2. Proactive Pitching Previous Mindset: We have no control over our external PR “It is a created image. Tourism .... it's not just about that. It's about having articles written, popping up in lifestyle magazines, people take note and want to visit which generates more interest, which generates more articles written ... and you have a virtuous cycle set up. ” Sanyal on City of London outsourcing PR to private firm to brand London to high-end talent in Indian cities
  38. 38. 3. Hope Power of the American Dream Ideology Inequality in America Jun 15th 2006 ..answer to the question of where do we go from here now that US is indisputably the world's biggest AMERICANS do not go in for envy. The gap power lies in whether non- between rich and poor is bigger than in any Americans keep believing in the other advanced country, but most people are American dream unconcerned. Whereas Europeans fret about the way the economic pie is divided, Americans want to join the rich, not soak them. Eight out of ten, more than anywhere else, believe that though you may start poor, if you work hard, you can make pots of money. It is a central part of the American Dream.
  39. 39. A City’s Message: Paul Graham “Not all cities send a message. Only those that are centers for some type of ambition do.” Silicon Valley Los Angeles Paris You should be You should be more You should Berkeley more powerful. famous. There's an A have more List of people who style. What matters is You should live how much effect are most in demand better. Life is very right now, and what's civilized. It's probably you have on the most admired is to be Boston Washington DC world. New York the place in US on it, or friends with those who are where someone from You should be N.Europe would feel You should You should make smarter. You most at home. But network more. more money. New really should get it's not humming with The most York is pretty around to reading ambition. important thing is impressed by a all those books who you know. billion dollars even you've been You want to be an if you merely meaning to. insider. inherited it.
  40. 40. How Much Does it Matter? “No matter how determined you are, it's hard not to be influenced by the people around you. It's not so much that you do whatever a city expects of you, but that you get discouraged when no one around you cares about the same things you do.” Professors in New York and the Bay area are second class citizens—till they start hedge funds or startups respectively.
  41. 41. Is there a Singapore Dream? “ There seems to be this underlying cry for “hope” and if I dare say “dream” ” Tan Soon Neo Jessica (MP)
  42. 42. Top Cities starting to move, can we afford not to? Report on Creative Britain: New Talents for the New Economy
  43. 43. Global cities are good generalists University xchange • Anchor activities that need R&D high quality human capital xchange interaction Arts & • Getting the ‘mix’ right with a Entertainment supportive socio-economic xchanges system is critical. Financial xchange • Leave spaces for organic development in the fringe. future xchanges Thinktank xchange
  44. 44. Global cities are good generalists University xchange Great cities are good generalists. London is not the best city for everything .... art culture Paris is better, infrastructure Frankfurt is R&D better ... but when you put it all xchange together, London cannot be beat. Arts & Great cities, random linkages, the Entertainment milieu, what makes NYC a great city is not Wall Street, but Central xchanges Financial Park, Broadway... Getting all the xchange financial bankers to Wall Street, is also because of Columbia University ... the great generalist, high end high quality human future capital wants all the other stuff to xchanges go to after work for himself, for the wife, for the kids. Thinktank Sanjeev Sanyal xchange
  45. 45. What’s Your Colour? Lowest Amenity Pl HQ Cost ac Focused Green e s m Cluster Distinctive Fir Government Spiritual Entrepreneurial Theories of Icon Urban Tech & Transport Success Consumer Megapolitan Diverse Economy Open/Connect City Human Capital City Creative City Gateway City Sorting City People Joe Cortright
  46. 46. Lowest Amenity Pl HQ Cost ac Focused Green e s m Cluster Distinctive Fir Government Spiritual Entrepreneurial NYC Icon The Colourful Tech & Transport Melting Pot Consumer Megapolitan Diverse Economy Open/Connect City Human Capital City Creative City Gateway City Sorting City People The Palette of Urbanism
  47. 47. Lowest Amenity Pl HQ Cost ac Focused Green e s m Cluster Distinctive Fir Government Spiritual Entrepreneurial London Icon The Regal Metropolitan Tech & Transport Consumer Megapolitan Diverse Economy Open/Connect City Human Capital City Creative City Gateway City Sorting City People The Palette of Urbanism
  48. 48. Lowest Amenity Pl HQ Cost ac Focused Green e s m Cluster Distinctive Fir Government Spiritual Dubai Entrepreneurial Icon The Icon Mecca Tech & Transport Consumer Megapolitan Diverse Economy Open/Connect City Human Capital City Creative City Gateway City Sorting City People The Palette of Urbanism
  49. 49. Lowest Amenity Pl HQ Cost ac Focused Green e s m Cluster Distinctive Fir Government Spiritual Entrepreneurial Tokyo Icon The Metropolis Tech & Transport of the East Consumer Megapolitan Diverse Economy Open/Connect City Human Capital City Creative City Gateway City Sorting City People The Palette of Urbanism
  50. 50. Lowest Amenity Pl HQ Cost ac Focused Green e s m Cluster Distinctive Fir Government Spiritual Entrepreneurial Shanghai Icon Tech & Transport Consumer Megapolitan Diverse Economy Open/Connect City Human Capital City Creative City Gateway City Sorting City People The Palette of Urbanism
  51. 51. Lowest Amenity Pl HQ Cost ac Focused Green e s m Cluster Distinctive Fir Government Spiritual Entrepreneurial San Francisco Icon Tech & Transport Consumer Megapolitan Diverse Economy Open/Connect City Human Capital City Creative City Gateway City Sorting City People The Palette of Urbanism
  52. 52. Lowest Amenity Pl HQ Cost ac Focused Green e s m Cluster Distinctive Fir Government Spiritual Entrepreneurial Singapore 80s Icon East West Entrepôt Tech & Transport Consumer Megapolitan Diverse Economy Open/Connect City Human Capital City Creative City Gateway City Sorting City People The Palette of Urbanism
  53. 53. Lowest Amenity Pl HQ Cost ac Focused Green e s m Cluster Distinctive Fir Government Spiritual Entrepreneurial Singapore Icon Today Tech & Transport Consumer Megapolitan Diverse Economy Open/Connect City Human Capital City Creative City Gateway City Sorting City People The Palette of Urbanism
  54. 54. Palette of Urbanism – What are your Chosen Colours? Lowest Amenity Pl HQ Cost ac Focused Green e s m Cluster Distinctive Fir Government Spiritual Entrepreneurial Singapore Icon Tech & Transport Tomorrow Consumer Megapolitan Diverse Economy Open/Connect City Human Capital City Creative City Gateway City Sorting City People
  55. 55. Parking Lot Summary: • Attracting beyond our current definitions of talent. Who’s looking at touchpoints 1 & 3? • Are we start-up friendly? • Measures of Economic Success. GDP +? • Proactive pitching of a Singapore Dream? • What’s our city’s message? • What’s colors do we want?

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