Klout—and competitor services like PeerIndex and Twitter Counter—have found increased traction among businesses recently
because of their promise to find those all-powerful influencers who will deliver the masses to your product or brand. Audi, Nike, Dick’s Sporting Goods
and approximately 2,000 other companies are tapping into Klout too.
But all this attention begs the question: is this a solid strategic investment by businesses? Is there really a small segment of
the population that has a make-or-break level of influence on the buying behavior of the rest of the population? The
conventional wisdom on this issue is currently in flux.