Indian Crafts and Cell Phones

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The handicraft sector requires sustained support to strengthen it’s needs and enable it to deliver.

A need based approach is the key to integrated development where the artisan is involved in each stage of intervention.

A ground level mechanism needs to be created to provide single point approach in providing solutions and support

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Indian Crafts and Cell Phones

  1. 1. Indian Crafts & Mobiles Namrata Rana The Customer Experience Company
  2. 2. This is Jessore - a remote village, in West Bengal, also known as village of Kumbhakars (Potters)
  3. 3. Mina Kumbhakar, one of the potters, he makes beautiful terrcotta pots. He works only for 3 months in a year. “We make these products on order basis. Mostly orders are erratic and the city buyers unreliable.” http://www.flickr.com/photos/ meanestindian/361371568/ http://www.flickr.com/photos/ judepics/2369961720/
  4. 4. “My family is part of my production team Visits to Delhi and Calcutta help me get some new orders while also enabling me to buy new things.” http:// www.flickr.com/ photos/ mckaysavage/ 342091584/in/ set-7215760382 2434767/
  5. 5. “I had taken loan from the money lender to complete a large order 2 years ago. I am still trying to repay it as we had 50% rejection.” http:// www.flickr.com/ photos/ mckaysavage/ 342091584/in/ set-7215760382 2434767/
  6. 6. “This is my existing system of selling my products…” I design my own products 1 2 I sell in the local market & supply to a few stores in Kolkata & Delhi 3 Participate in Dilli Haat & Surajkund mela annually
  7. 7. What if… Mina Kumbhakar had better opportunities to sell ? He could earn more during the year? He could be better trained?
  8. 8. What are we talking about ?
  9. 9. DESIGN + TRAINING Design development + training inputs MARKETING New marketing activities will help Mina to increase his sales and profits. PRODUCTION His production increases and so does his regular flow of income. SUPPORT NETWORK Newer alliances, better technology to sustain his business. HELPING Mina
  10. 10. Framework The Power of Mobile Information Mina Wants Information • in his language + ability to make decisions • about different SHG’s (self help groups) • about grameen banks and schemes. • about their craft and the related materials • about other artisans in their vicinity
  11. 11. Framework The Power of Mobile Information Mobile database Available on SMS • Database of Artisans • Database of Skills • Quality Standards • Training Undertaken • Ordering, Software • Financing needs
  12. 12. Design skill development Information on training institutes and government initiatives Type of Training How can you attend Date / Fee if any Available on SMS
  13. 13. Production product development Developing market driven products. Type of Material available Cost of Material Supply Time Top selling products Available on SMS
  14. 14. Capacity building October Total Pots 1000 Currently Mina works for 3 months in a year + November+ December =
  15. 15. Capacity building We can gradually increase the total number months by another 3 months and so on Jul, Aug, Sept + Oct, Nov, + Total Period = Total Pots Dec 6 months 2000
  16. 16. Capacity building Can we also make him a resource ? Mina Kumbhakar when he is not making pots he is teaching his craft Mina updates his availability and skill level regularly on his cell phone, so that he can get relevant work when he is free.
  17. 17. Marketing Linkages Stores - requirements Fairs - dates and participation info Exhibitions - dates and participation info Available on SMS - India and overseas
  18. 18. SUPPORT NETWORK The handicraft sector requires sustained support to strengthen it’s needs and enable it to deliver. A need based approach is the key to integrated development where the artisan is involved in each stage of intervention. A ground level mechanism needs to be created to provide single point approach in providing solutions and support
  19. 19. Futurescape, Delhi Level 4, Rectangle 1, Commercial Complex D4 Saket, Behind Sheraton, Delhi New Delhi – 110017, INDIA Futurescape, Mumbai Level 2, Raheja Centre Point 294 CST Road Near Mumbai University Off Bandra–Kurla Complex, Santacruz (E) Mumbai – 400098, INDIA Telephone: +91 9910201783 +91 (11) 6654 4196 Email: innovate@futurescape.in Web: www.futurescape.in Twitter: @futurescape

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