Let me entertain you - what the world enjoys doing for fun

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Future Foundation data reveals which are the most valued entertainment activities globally

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Let me entertain you - what the world enjoys doing for fun

  1. 1. Valued entertainment The most valuable activities Proportion who score each activity 7-10 0: not at all valuable 10: extremely valuable SOCIALISING face to face .................................................................................. 69% Global average Male Female 65% 72% Total Total Italy 75% 16-24 25-34 35-44 45-54 71% 65% 62% 59% 73% Spain 16-24 71% 78% 72% 69% 72% 35-44 Total 64% USA 16-24 25-34 35-44 45-54 74% 77% 78% 73% 81% 75% 70% Among smartphone owners Smartphone owners Among smartphone owners Among smartphone owners READING for pleasure ........................................................................................ 67% Global average Male Female 60% 74% Germany 16-24 25-34 35-44 45-54 Total 70% 69% 73% 82% 82% 71% Total Brazil 78% 16-24 25-34 35-44 45-54 70% 73% 82% 82% Total Denmark 47% 16-24 25-34 35-44 45-54 45% 48% 50% 47% 74% 83% 52% Among those with tertiary education Tertiary Education Among those with tertiary education Among those with tertiary education Entertaining at home/cooking (not everyday cooking) .................................... Total 56% Global average Male Female Source: nVision Research | Base: 1,000-5,000 online respondents per country aged 16-64 (Mexico 16-54, Indonesia 16-44), 2013 52% 60% Total 66% 16-24 25-34 35-44 45-54 France 65% 67% 65% 69% Italy 16-24 25-34 35-44 45-54 59% 48% 58% 63% 61% Total Germany 16-24 25-34 35-44 45-54 48% 42% 51% 50% 44% 60% 72% 66% 52% $40,000+ HH income Among those $40,000+ HH income Among those $40,000+ HH income Among those $40,000+ HH income

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