2014 Future Cities Conference / Craig Aldridge "GSMA Smart Cities"


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2014 Future Cities Conference / Craig Aldridge "GSMA Smart Cities"

  1. 1. Future Cities 2014, Oporto Craig Aldridge – GSMA Smart Cities CONFIDENTIAL 1
  2. 2. About the GSMA The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 230 companies in the broader mobile ecosystem. © GSMA 2012
  3. 3. Connected Living 2013/14 To create a world where everything intelligently connects via wireless networks, delivering rich services to businesses and consumers in every aspect of their lives Mission: To accelerate the development and adoption of operator led scalable and interoperable mobile solutions in Healthcare, Automotive, Education, Utilities and Smart Cities © GSMA 2013 3
  4. 4. GSMA Smart Cities programme overview The Smart Cities Demonstrator project aims to accelerate the use of mobile-based solutions for smart city initiatives globally.    © GSMA 2013 Focus is to promote and support the deployment of mobile based Smart City solutions for such vertical sectors as transport and energy, as well as the Connected Living vertical markets -- mEducation, mHealth and mAutomotive The Smart Cities project has extended its work from supporting the Mobile World Capital in Barcelona in 2012/13 to also supporting other cities globally, namely Shanghai and Dubai The project has completed development of the Mobile Smart Cities Index which will measure, quantify and evaluate the impact of ICT – mobile solutions on smart cities, their economies, businesses and citizens
  5. 5. The Connected Life by 2020 2020 26 Billion Total Addressable Opportunity For Mobile Network Operators in 2020 Total Connected Devices 2012 10 Billion 2020 11 Billion Total Connected Devices $1.1 Mobile Connected Devices 2012 6 Billion Trillion Mobile Connected Devices 2020 Addressable opportunity for MNO’s in selected vertical sectors Health Automotive Smart Cities* $24 Billion $196 Billion $109 Billion Consumer electronics (exc. Handsets, PC’s/Laptops & Tablets) $46 Billion PC’s/Laptops Latin America $85 Billion Asia Pacific $428 Billion Handsets/Tablets $ 351 Billion Europe $287 Billion Middle East Africa $69 Billion Other M2M $70 Billion North America $263 Billion $ 336 Billion *GSMA definition of Smart Cities © GSMA 2013 Source: Machina Research January 2014
  6. 6. 427 Operators across 175 countries offer M2M with 190 million M2M mobile connections in 2012 Russia – 4.7m W. Europe – 39m China – 36.0m USA – 33.7m Korea – 3.9m Brazil – 6.8m M2M commercially available South Africa – 4.7m Source: GSMA Intelligence & Machina Research CONFIDENTIAL 6
  7. 7. Connected Applications – Now and the Future Cellular Connections (m) 2012 2020 Sector Application Examples Connected Car Manufacturer Data, Infotainment and Apps, Navigation, Vehicle Platform 45.3 505 Smart Meters Automated meter readings 20.9 308 Security and Tracking Automobile tracking, Personal tracking (children, elderly, pets etc.) 45.1 276 Pay as you Drive Insurance Flexible time, usage, behaviour models in car insurance 8.7 141.6 Healthcare Assisted Living, Worried Well Monitoring, Remote Monitoring 2.9 85.9 Based on Machina Research data – Nov 2013 CONFIDENTIAL 7
  8. 8. Where will value come from for an operator? Value Chain Physical/ hardware layer 1 1 Core infrastruct ure 1 Sensors, sensing equipment EDF, London Transport Communication layer Bosch , Free scale, Texas Instruments 2 2 Application layer 3 M2M modules/ Data Transmissi on M2M Platform/ Device Mgt Cisco, Siemens Vodafone, AT&T Telefonica Vodafone, AT&T BT 3 3 Data/ Big Data Storage Amazon, EMC Applicatio n platform Analytics SAP, IBM, Accenture musigma CognizantT CS OLA Cabs Sample business model 1 : GM Onstar LG GM Telefonica GM Sample business model 2 : Bosch Industry 4.0 Pilot Bosch Siemens Vodafone Sample business model 3 : ATT Digital Life AT&T Home 8 CONFIDENTIAL Bosch
  9. 9. Thinking as a services increases the value Value increases as operators move further up the value chain Before : Basic Services Increased operator role and revenue opportunity Platform & Content Services Network Services & Managed Connectivity Data Connectivity (network provisioning, data transport) CONFIDENTIAL (network APIs, billing, monitoring, CRM) As shown with Korea Telecom’s taxi fleet management solution (service provision and management, user portals, content, apps, search & delivery, management reporting) • Providing basic taxi tracking location services • $5 per month per taxi • 2 year contract After : Platform Provider • Providing software platform and call centre as a package with the taxi tracking. • $50 per month per taxi • 5 year contract 9
  10. 10. Barriers to market development Barriers to realising the opportunity Devices Mass market hardware – lower cost wireless modules Systems Promote interoperability and common standards at critical junctions to enable scale and plug-and-play experience Regulation Development of Telecoms and Adjacent industry regulation that encourages growth Partnerships Effective industry partnerships to enable complete service delivery Establishment of Business models Disconnected Life CONFIDENTIAL Development of new business models to incentivise the whole value chain 10
  11. 11. 11 CONFIDENTIAL
  12. 12. GSMA Connected Living - Smart Cities http://www.gsma.com/connectedliving/smart-cities © GSM Association 2013