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Instagram Influencer Marketing KPIs

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Influencer Marketing und von Influencern produzierte Inhalte sind keine Anzeigen. Zumindest sollten sie das nicht sein. Dennoch kommen beim Thema Influencer Marketing immer Vergleiche zu KPIs, welche wir aus anderen Bereichen des Online Marketing kennen. Reichweite, Impressions, CPC, CPI und CTR. Diese Metriken können natürlich auch bei Influencer Marketing Kampagnen gemessen werden. Aber vielleicht gibt es ja andere Kennzahlen, auf die es beim Influencer Marketing wirklich ankommt. Beziehungsweise ist ein Vergleich mit klassischen Online Marketing Aktivitäten nicht angebracht.

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Instagram Influencer Marketing KPIs

  1. 1. INSTAGRAM INFLUENCER MARKETING KPIs
  2. 2. WELCHE KPIs SIND FÜR DIE ERFOLGSMESSUNG ENTSCHEIDEND?
  3. 3. INFLUENCER MARKETING KPIS IM VORFELD DEFINIEREN...
  4. 4. ...UND AN DEN KAMPAGNENZIELEN AUSRICHTEN
  5. 5. INFLUENCER KENNZAHLEN (FOLLOWER, INTERAKTIONEN) SIND KEINE KPIS
  6. 6. WELCHE KPIs SOLLTE MAN IM AUGE BEHALTEN?
  7. 7. 1. INTERAKTIONEN
  8. 8. DIE REINE INTERAKTIONSRATE HAT KEINE AUSSAGEKRAFT
  9. 9. INTERAKTIONSRATEN IM VERHÄLTNIS ZU DEN FOLLOWERN BEWERTEN
  10. 10. INTERAKTIONEN ABSOLUT PRO 1.000 FOLLOWER MESSEN
  11. 11. 2. REICHWEITEN & IMPRESSIONS
  12. 12. NUR INSTAGRAM KENNT DIE REICHWEITEN & IMPRESSIONS
  13. 13. ALLE ANDEREN ANGABEN SIND SCHÄTZWERTE
  14. 14. DIE SCHÄTZWERTE BASIEREN AUF EINGESETZTEN HASHTAGS UND FOLLOWERZAHLEN
  15. 15. FOLLOWER ≠ REICHWEITE
  16. 16. NUTZEN DIE INFLUENCER EINEN BUSINESS-ACCOUNT?
  17. 17. DANN KÖNNEN EXAKTE ZAHLEN GELIEFERT WERDEN
  18. 18. 3. HASHTAGS
  19. 19. ABSOLUTE ANZAHL VERWENDETER HASHTAGS
  20. 20. ABSOLUTE ANZAHL VON USER CONTENT MIT DEM KAMPAGNEN HASHTAG
  21. 21. 4. VIEWS
  22. 22. INSTAGRAM ZÄHLT VIEWS AB 3 SEKUNDEN WIEDERGABEDAUER
  23. 23. ALSO NICHT BLIND MIT YOUTUBE VERGLEICHEN
  24. 24. VIEWS SIND EIN REICHWEITENINDIKATOR
  25. 25. VIEWS IMMER IN KOMBINATION MIT INTERAKTIONEN MESSEN
  26. 26. WAS IST MIT INSTAGRAM STORIES?
  27. 27. INSTAGRAM STORY VIEWS SIND NICHT ÖFFENTLICH
  28. 28. EIN SCREENSHOT IST AKTUELL DIE EINZIGE LÖSUNG
  29. 29. 5. ACCOUNT-WACHSTUM
  30. 30. WELCHEN EINFLUSS HABEN DIE INFLUENCER INHALTE AUF DEN EIGENEN ACCOUNT?
  31. 31. ACCOUNT-WACHSTUM IST EIN NEBENZIEL UND STEHT NICHT IM FOKUS
  32. 32. 6. KLICKS AUF LINKS
  33. 33. WIE VIEL TRAFFIC WURDE ÜBER DIE INFLUENCER INHALTE GENERIERT?
  34. 34. VERWENDUNG VON TRACKING- URLs (z. B. Google, bit.ly)
  35. 35. 7. TRAFFIC
  36. 36. IST DER TRAFFIC WÄHREND UND NACH DER KAMPAGNE ANGESTIEGEN?
  37. 37. 8. CONVERSIONS
  38. 38. WIE KONVERTIERT DIE ZIELGRUPPE DER INFLUENCER MARKETING KAMPAGNE
  39. 39. FÜR INFLUENCER MARKETING GILT:
  40. 40. „INTERAKTIONEN VOR REICHWEITEN“
  41. 41. „CONVERSIONS VOR KLICKS“
  42. 42. HIER GIBT ES NOCH MEHR
  43. 43. MEHR ZU INFLUENCER MARKETING > #INREACH - INFLUENCER MARKETING KONFERENZ > INFLUENCER MARKETING FRÜHSTÜCK & SEMINARE > LEITFADEN INFLUENCER MARKETING > UND NATÜRLICH REGELMÄßIG AUF FUTUREBIZ
  44. 44. © FUTUREBIZ.DE DIGITAL & SOCIAL MEDIA MARKETING BLOG VON BRANDPUNKT

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