In the first year of operation, the transaction profile of an internet start-up is dominated by accounts payable. These accounts payable transactions are easy to manage. They are large ticket items and often recurring like salaries and rent.
However as the business grows, the fastest growing segment of transactions becomes revenue. This is because internet start-ups are typified by high volume, micro transactions. Revenue transactions can grow to become four times larger than the rest of the transactions in the business combined, creating a reporting nightmare for the accounts department.
Read the full article here: http://futurebooks.com.sg/blog/accounting-2-0-is-the-cfos-answer-to-painless-reporting/2765