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The Digital Marketing Audit From Future & Now

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The Digital Marketing Audit is focused on what influences the buyer's journey and converts prospects into customers.

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The Digital Marketing Audit From Future & Now

  1. 1. THE DIGITAL MARKETING AUDIT FROM FUTURE &NOW
  2. 2. TOPLINE The Digital Marketing Audit is focused on what influences the buyer’s journey and converts prospects into customers.
  3. 3. THE AUDIT ASSESSES PERFORMANCE IN 20+ INFLUENCERS Brand, Positioning, and Messaging Inbound Marketing Marketing Automation Website Performance Social Media Activation Search Performance and more... Conversion Strategy Digital Footprint and Digital Marketing Effectiveness
  4. 4. TO ARRIVE AT... The Digital Marketing Effectiveness Scorecard
  5. 5. TO ARRIVE AT... The DME Scorecard is the roadmap to lead generation &
  6. 6. TO ARRIVE AT... Providing clear direction for strategies and tactics High search performance is the result of several tactical factors. Sites that are performing well have addressed all of these factors. No site below a score of 6.5 had optimized page meta titles and descriptions. All sites above this number had optimized meta content. Sites with activated and frequent content publishing are the best performing across search assessment. Best performers also had highly integrated and activated social media across key platforms including Twitter, Facebook, LinkedIn, YouTube and Google+.
  7. 7. A RECENT AUDIT: SEARCH PERFORMANCE ASSESSMENT
  8. 8. SEARCH PERFORMANCE: FACTORS ASSESSED Domain Authority Google+ Share Quality Unique Domain Backlinks Domain Age Google US Traffic Value Site Refresh Rate Google US Keywords Facebook Share Quality Twitter Share Quality
  9. 9. SEARCH PERFORMANCE High search performance is a combination of several tactical factors, and those sites that are performing well in this assessment have addressed all of these factors.
  10. 10. SEARCH PERFORMANCE Sites with activated and frequent content publishing are the best performing across search assessment.
  11. 11. SEARCH PERFORMANCE Best performers also had highly integrated and activated social media, and in multiple cases, across key social media platforms including Twitter, Facebook, LinkedIn, YouTube and Google+.
  12. 12. SEARCH PERFORMANCE No site below a score of 6.5 had optimized page meta titles and descriptions, while all sites above this number did have optimized meta content.
  13. 13. SEARCH PERFORMANCE Clearly, SEO has been a definitive focus for most of this competitive set for some time.
  14. 14. THE F&N DIGITAL MARKETING AUDIT Assesses 20+ factors influencing the buyer journey Takes 30 days to return results Requires a two-hour presentation to review findings Provides the raw material that becomes strategy & tactics Has proven to accelerate business quickly
  15. 15. For a complete demo and detailed review of client success stories, contact DigitalAudit@Future&Now.com
  16. 16. ©2013 Future & Now, LLC FUTURE & NOW
  17. 17. THE DIGITAL MARKETING AUDIT FROM FUTURE &NOW
  18. 18. Questions?
  19. 19. Thank you.
  20. 20. © 2013 Future & Now, LLC

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