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Understanding people as people

             Meaning, emotions, context, and culture


             Don’t oversimplify; em...
Four parts of a research plan


        • Project Objectives


        • Key Questions & Outcomes


        • Activities &...
Key questions are NOT your research protocol.
                                                                You will not...
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Ethnography




       Ethnography
       • 
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       • 
       • 
       • 
       • 
       • 
       • 
       ...
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Dublin Core




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Microformats




         <div class="vcard">
           <div class="fn">Joe Doe</div>
           <div class="org">The Exa...
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folksonomy




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Physically manipulate the data Make patterns


               Create structured insights (models)




Copyright Satoru Mur...
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090909 Ux Intensive2009 Sum

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UX Intensive 2009 Summery at IA Cocktail Hour in Tokyo.
2009.09.04に行われたIA Cocktail Hourのメモです。

Published in: Technology
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090909 Ux Intensive2009 Sum

  1. 1. Copyright Satoru Murakoshi All rights reserved. CONFIDENTIAL
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  47. 47. Understanding people as people Meaning, emotions, context, and culture Don’t oversimplify; embrace complexity Motivations & behaviors Copyright Satoru Murakoshi All rights reserved. CONFIDENTIAL 47
  48. 48. Four parts of a research plan • Project Objectives • Key Questions & Outcomes • Activities & Participants • Timeline Copyright Satoru Murakoshi All rights reserved. CONFIDENTIAL 48
  49. 49. Key questions are NOT your research protocol. You will not ask participants these questions. Copyright Satoru Murakoshi All rights reserved. CONFIDENTIAL 49
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  55. 55. Ethnography Ethnography •  •  •  •  •  •  •  •  •  •  Copyright Satoru Murakoshi All rights reserved. CONFIDENTIAL 55
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  87. 87. Microformats <div class="vcard"> <div class="fn">Joe Doe</div> <div class="org">The Example Company</div> <div class="tel">604-555-1234</div> <a class="url" href="http://example.com/">http://example.com/</a> </div> Copyright Satoru Murakoshi All rights reserved. CONFIDENTIAL 87
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  93. 93. •  •  •  •  •  •  •  •  Copyright Satoru Murakoshi All rights reserved. CONFIDENTIAL 93
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  98. 98. Physically manipulate the data Make patterns Create structured insights (models) Copyright Satoru Murakoshi All rights reserved. CONFIDENTIAL 98
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