EPR Summit II Overview

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We envision an approach to recycling that will:

* Advance energy independence
* Help free us from oil addiction
* Create jobs and profits
* Grow domestic manufacturing
* Fight climate change
* Respond to the changing fiscal climate
* Internalize environmental costs –
* Privatize costs, not just subsidize them with public $

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EPR Summit II Overview

  1. 1. Extended ProducerResponsibilitySummit IIStrategy for Packaging EPRMeeting OverviewWestin Peachtree HotelAtlanta, GeorgiaAugust 25, 2011 THE FUTURE 500 | (415) 294-7775 | www.future500.org
  2. 2. EPR Summit II is the second inner-circle meeting with a wider set of stakeholders. The meeting was convened to further develop our: Vision Objective Goals Core Principles Strategic and Policy Considerations State Outreach Messaging Next Steps THE FUTURE 500 | (415) 294-7775 | www.future500.org
  3. 3. Key Introductory Remarks▪ Need to crystallize the scope and focus of this groups’ process▪ How far can we actually move the needle?▪ A coalition like this needs to be action oriented▪ Need a better understanding of what the group considers EPR▪ Just do it! Don’t want this to just be a discussion without follow through▪ This group needs to act as a lightning rod; create motivation and energy THE FUTURE 500 | (415) 294-7775 | www.future500.org
  4. 4. UpdatesAttendees updated the group on EPR developments since Summit I:Other EPR processes EPA: Process has concluded, report on funding options which should address EPR is delayed due to internal wrangling about its contents Ameripen: Research and fact-finding, but no EPR advocacy as yet SPC: SPC has created two EPR workgroups – one to address metrics/definitions and one on communications Pac Next: Up-and-coming Canadian associationKey Points: How can we align our efforts with these groups? How is our process different? Who are the key people at each group that we should reach out to?RFK to lead new EPR campaign clearinghouse Purpose: Intensively support state packaging EPR campaigns Structure: 501(c)3 separate from F500 process (but an outgrowth of it), Paul Gardner appointed as Executive Director Board: A few major strategic supporters: business, foundation, NGO/SRI Function: Campaign clearinghouse – will not duplicate other EPR groups Funding: Foundation, corporate, individual – recruiting begins now Timing: Public launch early 2012 THE FUTURE 500 | (415) 294-7775 | www.future500.org
  5. 5. VISION The Bigger Picture We envision an approach to recycling that will:  Advance energy independence  Help free us from oil addiction  Create jobs and profits  Grow domestic manufacturing  Fight climate change  Respond to the changing fiscal climate  Internalize environmental costs –to privatize costs, not just subsidize them with public $ THE FUTURE 500 | (415) 294-7775 | www.future500.org
  6. 6. The Objective―To implement a strategy to develop and promote modelmulti-material packaging EPR policy in a non- depositstate that will increase the volume of recyclablescollected in a more economically-efficient manner” THE FUTURE 500 | (415) 294-7775 | www.future500.org
  7. 7. Core Principles (Draft Version) To be economically, politically, and environmentally viable, EPR policy needs to reflect three shared principles:1. Internalize Costs — When pollution and waste costs are externalized, pollution and waste increases. But when the costs are internalized, businesses and consumers implement the most cost-effective means of achieving the desired outcomes.2. Brand Owner Financing — Because brand owners make front-end design decisions, they are best positioned to pay the external costs, and have the best opportunity and incentive to reduce them.3. Brand Owner Management — Government may set the performance standards, monitor progress and create a level playing field for EPR, but brand owners are best positioned to design and manage the program to achieve those goals. THE FUTURE 500 | (415) 294-7775 | www.future500.org
  8. 8. Goals (Draft Version) Preliminary goals include (but not limited to):1. Policy must meet the three core principles: cost internalization, brand-owner financing, and brand-owner management.2. Address packaging and printed paper. Need mechanisms to build markets for recyclable materials that currently don’t have markets.3. Achieve high rates and quality, to meet the needs of the materials sector: aluminum (75%), glass, plastic, and paper.4. Closed loop system – keep enough volume in domestic market to serve as raw materials for new packaging. THE FUTURE 500 | (415) 294-7775 | www.future500.org
  9. 9. Potential Policy Considerations EPR is a free market process. Be careful to keep the system lean and allow the market to dictate the structure of system EPR is a Materials Management Strategy, to meet domestic manufacturing needs EPR internalizes environmental costs – privatize externalities, don’t subsidize Meet environmental goals - Make sure it can deliver needed recovery by materials sector Recycling rates not diversion rates – reduce overall footprint, maintain quality Quality is key - Make sure collected materials can be recycled Keep it retailer-friendly – low cost, and no take-back mandates Ensure a level the playing field – prevent free riders Address at-home and away-from-home Packaging and printed paper only, not framework legislation VT proposal will be the starting point - build it out for the model legislation Make it expandable - Consistent state-to-state, as feasible Promote continuous best practices and continuous improvement Be clear about who is paying what, how EACH entity pays Role of government is to set aggressive recovery goals - monitor performance and provide incentives (such as penalties) to meet those goals THE FUTURE 500 | (415) 294-7775 | www.future500.org
  10. 10. The CoalitionCurrently, the primary goal of this group is to provide a productive discussionforum for stakeholders interested in exploring EPR. Participation does notconstitute endorsement of a specific piece of legislation – only the principles towhich the group agrees.At some point, participants who would like to move into more of an advocacyrole can engage at a higher commitment level with EPR.org (spearheaded by RFKand Paul Gardner). -------------------------------To build both of these initiatives, we will reach out in good faith to acomprehensive set of strategic potential allies. We will seek to meettheir legitimate needs, and those of all stakeholders, whether or notthey join the coalition.The following represents an optimal coalition – we recognize some within thefollowing sectors may not join the coalition, but we will endeavor to invite them:NGO’s SRI’sMaterials Sector Food and BeverageRetail Consumer Packaged GoodsState and Local Govt Waste Management Companies*Other EPR Groups/Dialogues THE FUTURE 500 | (415) 294-7775 | www.future500.org
  11. 11. Strategic Considerations1. Develop state legislation – we are an action oriented group2. Campaign in 2-3 states simultaneously (West, Midwest, East)3. Secure core business supporter(s) in each state4. Tie into a national campaign or issues: climate, energy, etc.5. Consider states that: would be replicable; border other prospective states; have a referendum process6. Advance quality legislation – recognizes the needs of all stakeholders, even opponents7. Research and Education: proposal-specific data for industry and consumers8. Pressure: coordinated asks from SRIs + NGOs THE FUTURE 500 | (415) 294-7775 | www.future500.org
  12. 12. The Target States Data Foundation: Paul Gardner’s state analysis SIX PROSPECTIVE STATES: The first set of filters winnowed the field to - Maryland, Minnesota, New Jersey, North Carolina, Pennsylvania, and Washington. FOUR PRIORITY STATES FOR FURTHER RESEARCH: Maryland, North Carolina, Pennsylvania, Delaware OTHER STATES TO CONSIDER: New Jersey, South Carolina, Rhode Island and Wisconsin may merit further consideration. THE FUTURE 500 | (415) 294-7775 | www.future500.org
  13. 13. Brainstorming & Messaging Key Points: Our goal is to communicate effectively so others will be willing to participate in the dialogue/join the coalition Consider an alternative to the term EPR Think first of the audiences we want to reach and tailor our messaging Biggest winners don’t necessarily know they are the winners We need a positive message, not just about threat of legislation Clearer statement about who we are and what were about Business case: must be economically viable partnered with the ―angel case‖Potential names presented: Full Cycle ▪ ShaREcycle ▪ ReCycolution Revolution ▪ Recycling Made Easy ▪ Close the Loop THE FUTURE 500 | (415) 294-7775 | www.future500.org
  14. 14. NEXT STEPS1. National Campaign Coalition - Work with RFK to launch the national ―epr.org‖ coalition.2. Model Legislation – Distribute Vermont proposal (2011) as our first-cut model, convene a sub-group to do a deeper dive (see slide 15). End-users will review and suggest needed refinements.3. State Analysis – Conduct deeper analysis, convene a sub-group to do a deeper dive (see slide 15). Future 500 and others will reach out to state contacts. Site visits may be conducted.4. VPR and VPR+ - Explore the concept of a voluntary EPR program as a potential legislative model.5. SRI/NGO Outreach - develop a common ―ask‖ to encourage additional companies at the table.6. Funding – Convene a funding meeting and reach out to foundations and corporate prospects. THE FUTURE 500 | (415) 294-7775 | www.future500.org
  15. 15. Upcoming Meetings State Teleconference: Hosted by Future 500, lead by Paul Gardner Goal - Deep dive on slide 12 Invitees - Attendees of Summit I & II Date – Mid to late October Policy Teleconference: Hosted by Future 500, lead by Garth Hickle Goal - Deep dive on slides 7-9 Invitees - Attendees of Summit I & II Date – Mid to late October EPR Summit III: Hosted and lead by Future 500 Goal – Expand on Summit I & II, strengthen group, engage new members, continue building momentum Invitees – Current group + new members (stakeholders interested in a constructive dialogue on EPR) THE FUTURE 500 | (415) 294-7775 | www.future500.org
  16. 16. Key Closing Remarks Great day and great group Very encouraged, feel motivated by the discussion Our focus is becoming clearer and were moving in the right direction We need tangible next steps, assigning tasks to members would be helpful Key is broadening participation; who do we want at the table and who of us should invite them? Impressed with the level of expertise We need to tell our story better and share that story with others THE FUTURE 500 | (415) 294-7775 | www.future500.org
  17. 17. You are here. THE FUTURE 500 | (415) 294-7775 | www.future500.org
  18. 18. San Francisco – Tokyo – Beijing335 Powell Street, San Francisco, CA 94102 (415) 294-7775 www.future500.org THE FUTURE 500 | (415) 294-7775 | www.future500.org

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