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Framtidens affärsmodeller - Handelskammardagen i Borås 23 oktober 2013

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Begreppet affärsmodell är något som tidigare var givet och definierat av branschlogiken, men idag är i fokus för all affärsutveckling. Att hitta en ny affärsmodell för sin specifika produkt eller tjänst blir allt mer det nya innovativa imperativet

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Framtidens affärsmodeller - Handelskammardagen i Borås 23 oktober 2013

  1. 1. ··············································································································· Framtidens affärsmodeller ··············································································································· Handelskammardagen Borås 23 oktober 2013 Martin Börjesson Director Foresight to Insight Knowit Business Growth AB martin.borjesson@knowit.se www.knowit.se +46 704 262891 @futuramb
  2. 2. ··············································································································· 1959... ···············································································································
  3. 3. ··············································································································· Cemex 1995... ··············································································································· Guadalajara
  4. 4. ··············································································································· Affärsmodellen - det som utmanas när nya aktörer träder in och konkurrerar på nya främmande sätt ··············································································································· Bilindustri Car2Go IT/Telekom Media Dagstidningar Gartner: 102B App Store nedladdningar globalt under 2013, försäljning för $26 miljarder, 17% från In-App köp Musikbranschen Tesla Bokförlag Mobiltelefoner
  5. 5. ··············································································································· Ett företag är en verksamhet som bryggar olika logiker ··············································································································· Marknadslogik Affärslogik Företag Tekniklogik
  6. 6. ··············································································································· Affärsmodellstänkande - en designapproach i en komplex värld ··············································································································· Värderingsförändringar you Do-it- Mobilite rself Upplevelser Marknadslogik ? t Affärslogik r uto val se rin g Fle r ali git ering igitalis D Di Tekniklogik
  7. 7. ··············································································································· Exempel: Business Model Canvas - Alexander Osterwalder ···············································································································
  8. 8. ··············································································································· Vad affärsmodellerna signalerar inför framtiden ··············································································································· • Förståelse i typer - kategorier • En skalmodell man kan studera närmare • Recept - beskrivning hur man gör • Hypoteser för hur man skulle kunna göra Explosion av nya affärsmodeller för att tjäna pengar inn eb ä r Kreativitet Experimenterande Branschutmaningar Evolution Samhällsutmaningar Forskning Design Ekonomiska förändringar Lärande Sociala förändringar Teknikutveckling
  9. 9. ··············································································································· Allt mer komplexa samband knyts ihop i allt fler affärsmodeller ··············································································································· Ökande komplexitet Internet Upplevelser Moderna Mobilitet människan Individualisering Innovation JIT Stad Data Nätverk Enkla relationer Fabriken Big Data 4B Open source Affär Hem & familj Lågkostnadsmodellen Social nätverksförsäljning Pyramid Annonseringen betalar Premium Bricks-and-mortar 1950 Service-av-produkt Hyvel-och-blad Direktförsäljning Postorder Auktion Kina Individen++ Evig beta Gamification Prenumeration Freemium Bricks-and-clicks Ta bort mellanleden Crowdfunding P2P DIY Crowdsourcing Nätverkseffekt 2000 Livsstilskapning 2013 Valutaexplosion Begränsade resurser Osäkerhet Kunskapsexplosion ...
  10. 10. ··············································································································· Framväxande affärsmodellstyp: P2P - plattform - crowd ··············································································································· Blocket: 2012 annonserades varor ut för 313 miljarder SEK ≈ 9% av Sveriges BNP Kickstarter: Sedan 2009 har 5 miljoner människor äskat $830 miljoner och ca 50,000 kreativa projekt har finansierats AirBnB: >10 miljoner bokade nätter över hela världen App Store: 102 miljarder nedladdningar globalt under 2013, försäljning för $26 miljarder, 17% från In-App köp
  11. 11. ··············································································································· Framväxande affärsmodellstyp: Open X - DIY - Collaboration (Open source, Open Spec, Open Content, Open Data, Open Innovation…) ··············································································································· • LEGO: utnyttjar den osynliga demografin av kreativa individer som utvecklar nya idéer för LEGO • • Kinesiska motorcykelindustrin: Växte från ca 3 miljoner enheter 1993 till >26 miljoner 2011 (= >50% av världens produktion - trots förbudet mot motorcyklar i städer) Har >130 motorcykelmärken Självorganiserande system - baserat på öppna gränssnitt
  12. 12. ··············································································································· Tack! ··············································································································· Martin Börjesson Director Foresight to Insight Knowit Business Growth AB martin.borjesson@knowit.se www.knowit.se +46 704 262891 @futuramb

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