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Primo Instameet Pontino: Instagram report

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Instagram e Marketing territoriale: come promuovere una destinazione attraverso la mobile photography, i challenge fotografici, gli hashtag e i geotag.
Racconto e insight report del 1° Instameet Pontino a Terracina e Ponza, in provincia di Latina. Un caso di successo by Instagramers Latina.

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Primo Instameet Pontino: Instagram report

  1. 1. 1° Instameet Pontino 2-3 maggio 2015, Terracina-Ponza Instagram report
  2. 2. 1° Instameet Pontino Instagram report powered by L’EVENTO
  3. 3. Un meeting di mobile photographer organizzato dalla Community Instagramers Latina per promuovere le bellezze del territorio pontino attraverso la mobile photography e Instagram. In 2 giorni, 127 persone hanno condiviso su Instagram 1.215 foto diffondendo la cultura e le bellezze naturali di Terracina e Ponza, due delle “perle” della provincia di Latina. powered by 1° Instameet Pontino Instagram report
  4. 4. Media Partners Instagramers Italia powered by Visit Lazio Invasioni Digitali 1° Instameet Pontino Instagram report
  5. 5. Enti patrocinanti Provincia di Latina powered by Regione Lazio Comune di Ponza Comune di Terracina 1° Instameet Pontino Instagram report
  6. 6. Partnership locali 1 Tour operator locale 7 strutture ricettive (hotel, ristoranti, bar) 1 struttura museale 1 casa vinicola powered by 1° Instameet Pontino Instagram report
  7. 7. powered by LA NOSTRA TERRA Il racconto fotografico degli Instagramers 1° Instameet Pontino Instagram report
  8. 8. Day 1: Terracina Obiettivo: Raccontare Terracina con le immagini, sfidando i partecipanti in un challenge fotografico. Premio “Città di Terracina”. Focus: Tempio di Giove Anxur, Terracina medievale powered by 1° Instameet Pontino Instagram report
  9. 9. Il racconto di Terracina realizzato dagli utenti powered by 1° Instameet Pontino Instagram report
  10. 10. L’opera finale: una pagina-album consultabile da chiunque online con tutte le foto dell’evento powered by 1° Instameet Pontino Instagram report
  11. 11. Day 2: Isola di Ponza Obiettivi: Documentare la bellezza di Ponza con le foto su Instagram Realizzare una mappa fotografica dell’Isola attraverso il geotag di Instagram e l’hashtag #isoladegliigers powered by 1° Instameet Pontino Instagram report
  12. 12. Il racconto di Ponza realizzato dagli utenti powered by 1° Instameet Pontino Instagram report
  13. 13. L’opera finale: una straordinaria mappa fotografica online creata con le foto Instagram degli utenti geolocalizzate e taggate #isoladegliigers powered by Presentata a Roma al TBDI 2015 (Travel Blogger Destination Italy) da Ilaria Barbotti, Presidente Instagramers Italia e autrice del libro “Instagram Marketing “ 1° Instameet Pontino Instagram report
  14. 14. I protagonisti: gli Igers locali e nazionali powered by 1° Instameet Pontino Instagram report
  15. 15. Instameet Pontino: #communityfirst powered by 1° Instameet Pontino Instagram report
  16. 16. powered by I RISULTATIElaborazione dati da api Instagram by metriZ 1° Instameet Pontino Instagram report
  17. 17. 2.275.438 visualizzazioni (n° impression solo su Instagram) Qual è stato il livello di diffusione delle attrazioni turistiche pontine durante i due giorni di evento? powered by 1° Instameet Pontino Instagram report
  18. 18. 195.758 utenti unici raggiunti in Italia e nel mondo (Instagram reach) Qual è stato il livello di diffusione delle attrazioni turistiche pontine durante i due giorni di evento? powered by 1° Instameet Pontino Instagram report
  19. 19. 109.335 Likes da 15.143 diversi utenti Instagram Qual è stato il livello di coinvolgimento? Engagement generato: powered by 1° Instameet Pontino Instagram report
  20. 20. Key metrics: analisi per hashtag powered by #isoladegliigers → Photos 436 → Impression 1.090.901 → Reach 161.710 → Likes 53.886 → Comments 1.797 #tempiodigioveanxur → Photos 507 → Impression 554.856 → Reach 177.468 → Likes 29.387 → Comments 1.143 #visitponza → Photos 538 → Impression 1.278.301 → Reach 195.758 → Likes 64.231 → Comments 2.225 TOTAL → Photos 1.215 → Impression 2.275.438 → Reach 195.335 → Likes 109.335 → Comments 4.039 #instameetpontino1 → Photos 1.041 → Impression 2.052.612 → Reach 178.001 → Likes 100.552 → Comments 3.658 1° Instameet Pontino Instagram report
  21. 21. Risonanza mediatica prima e dopo l’evento powered by 1° Instameet Pontino Instagram report
  22. 22. Latina è la destinazione ideale per molte tipologie di turismo, e molti viaggiatori devono ancora scoprirla. Continuiamo a raccontarla al mondo con le nostre foto. Nicola Procaccini Piero Vigorelli Gianpiero Negossi Emilio Perroni Albarosa Marigliani Cesare De Luca Ilaria Barbotti Orazio Spoto Antonio Ficai Il “Presidente” Matteo Acitelli Diego Funaro Instagramers Italia Regione Lazio Provincia di Latina Comune di Terracina Comune di Ponza Visit Ponza La Compagnia di Trinchetto ASD Invasioni Digitali Munus S.r.l. Navigazione Libera del Golfo Hotel Bellavista Ponza Hotel Torre dei Borboni Ponza Grand Hotel Santa Domitilla Ponza Casale del Giglio Ponza Diving E grazie soprattutto ai nostri Igers Pontini. Ringraziamenti, di cuore, a: powered by Il Team di Instagramers Latina 1° Instameet Pontino Instagram report

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