Would Writing a Book Help You and Your Business?

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Social media is a key part of an effective pull marketing strategy. This article shares how B2B organizations rate their social media efforts and shows how you can gain a competitive advantage by practicing social media.

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Would Writing a Book Help You and Your Business?

  1. 1. Winning B2B Marketing Write a Book To Boost Your Business? Christopher Ryan info@fusionmarketingpartners.com
  2. 2. Winning B2B Marketing Christopher Ryan’s new book “Winning B2B Marketing: Proven Methods that Drive Revenue, Leads and Awareness” gives B2B marketers a great example for book development.
  3. 3. Why You May Not Want to Write a Book 1. It takes time 2. Opportunity cost 3. Don’t have enough to say 4. Won’t make money 5. Don’t have discipline to get it done Download a free chapter from “Winning B2B Marketing”
  4. 4. Why You May Not Want to Write a Book 1. It takes time – • However long you think it will take, double that • Big time commitments include: – Writing – Editing – Production/Design
  5. 5. 2. Opportunity Cost – • Whatever time is devoted to the book is time that you can’t spend somewhere else. 3. Don’t have enough to say – • You must be different and compelling. • People want to learn a new perspective. • Don’t just write a regurgitated list of general principles. • Don’t bother writing a treatise on what your audience already knows. Why You May Not Want to Write a Book
  6. 6. 4. Won’t make money – • Take the hourly rate earned by the average non- fiction author. • Divide it by the hours worked on the book. • The hourly rate would shock you. • Book writing, in general, is a poorly paid profession. Why You May Not Want to Write a Book
  7. 7. 5. Don’t have discipline to get it done – • Before you start writing, take a gut check on the issue. • For every book completed, five were started and never finished. • Make a good plan and meet early deadlines. • Make the writing habit take hold, and over-time, the sailing gets smoother. Download a free chapter from “Winning B2B Marketing” Why You May Not Want to Write a Book
  8. 8. Why You Should Write a Book 1. It gives you “street cred” 2. Generate lots of leveragable material 3. Increase your marketplace value 4. Hone your expertise 5. Gain psychic benefits
  9. 9. Why You Should Write a Book 1. It gives you “street cred” • Gain credibility with – Your industry – Your peer group • Gain greater personal brand awareness • Generate speaking/writing opportunities
  10. 10. Why You Should Write a Book 2. Generate lots of material – • Develop content that you can use for other purposes. • Create source material for social media initiatives. • Example - Winning B2B Marketing content has been repurposed for: – White Papers – Blogs – Articles
  11. 11. Why You Should Write a Book 3. Increase your marketplace value – • Book development leads to economic benefits. • Not only from sale of book, but also from: – Job promotions – New clients – Writing opportunities
  12. 12. Why You Should Write a Book 4. Hone your expertise – • Some people have 10 years experience. • Others have the same year of experience repeated 10 times! • Don’t just repeat what you already know how to do. • Want to be seen as a thought leader? • Writing a book forces you to stay up-to-date on the newest aspects of your business.
  13. 13. Why You Should Write a Book 5. Psychic Benefits – • There will be challenges and hard work… • But seeing your book in printed (or eBook) format will give you a great deal of satisfaction. • From that moment on, you have earned the title “author”. • You can now list completing a book among your professional accomplishments.
  14. 14. How Writing a Book Helps Your Business? • The pros outweigh the cons. • Writing a book gives you a great sense of satisfaction, and a powerful branding tool. • Each of our own book projects has come to fruition. • If you want to proceed, please contact us for assistance in fulfilling your authorship dream
  15. 15. Kindle eBook! Download the eBook NOW! Download the new eBook in the Amazon Kindle Marketplace!
  16. 16. About Fusion Marketing Partners Christopher Ryan, CEO We Do This: Brand building/messaging Website optimization Content creation Lead generation You Get This: Much greater levels of awareness Higher quantities of qualified leads Ability to generate faster revenue Lots more information at: http://FusionMarketingPartners.com/ http://Greatb2BMarketing.com (blog) info@fusionmarketingpartners.com 719-357-6280

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