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Customer loyalty (CL) should be the number one focus for CEOs and business owners interested in stabilizing, generating, and predicting revenue. It’s a sound strategy when you look at the stats on loyalty ROI. A recent survey by Martech Today stated: “Customer satisfaction is more important to marketers than revenue or customer acquisition.” The folks at Gooddata agree, noting that as much as 70% of a business’s revenue typically comes from upselling and renewals. In fact, Gooddata says it can cost five times more to gain a new customer than to continue nurturing the relationship with an existing one.
So, how can you unlock the secrets of customer loyalty and leverage the benefits for your business?
Discover CL strategies and best practices through this four-part series.
Stay tuned for Part 3. Click on the link in the presentation to read the complete blog article.
Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or under-performing marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally.
The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants.
To find out more, visit http://www.fusionmarketingpartners.com.