Mobile Marketing Revolution
Get on Board with the B2B
Mobile Marketing
Revolution
Christopher Ryan
info@fusionmarketingpar...
Mobile Marketing
2013 B2B Companies:
• Only allocated 1.7% of their
marketing budgets for mobile apps
• Only 1.4% for mobi...
B2B Prospects
Many B2B prospects prefer to read
and engage via mobile devices
(mostly smartphone and tablet).

This is why...
There’s Still Time
Don’t fret if you have not been
active in mobile marketing…
chances are your competitors have
not been ...
Follow these Rules
Follow these rules to be sure that
your B2B mobile marketing efforts
are being rewarded:
Rule 1: Mobile Email
Rule
#1

Mobile Friendly Emails –
43% of emails are opened on phones or
tablets
To be readable on mob...
Rule 2: Brief Messages
Rule
#2

Keep Your Messages Brief –
Few prospects will sift through pages of
text to find what they...
Rule 3: Singular Offer
Rule
#3

Have One Simple Offer –
Multiple calls to action (CTA) do not work
in mobile marketing
Dif...
Rule 4: Mobile Pages
Rule
#4

Use Mobile Specific Landing Pages –
The practice of intricate landing pages may
work great f...
Rule 5: Test First
Rule
#5

Test Before You Launch –
It is extremely important for mobile
marketers to check how websites ...
Rule 6: Trade Shows
Rule
#6

Mobile Marketing at Trade Shows –
Utilize mobile marketing at industry trade
shows and confer...
Rule 7: Use QR Codes
Rule
#7

Utilize QR Codes –
QR codes are two-dimensional bar codes –
allowing prospects to access inf...
Best of Luck
These practices will help you
on your way to B2B mobile
marketing success –
Best of success!
Check Back!
Check back in the coming weeks to
learn more about B2B marketing and
lead generation!
Download our Lead Genera...
About Fusion Marketing Partners
We Do This:
Brand building/messaging
Website optimization
Content creation
Lead genera...
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B2B Mobile Marketing Tips

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Many B2B prospects prefer to read and engage via mobile devices (mostly smartphones and tablets). This is why you need to devote time and resources to mobile marketing. Follow these rules to make sure your B2B mobile marketing efforts are rewarded:

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B2B Mobile Marketing Tips

  1. 1. Mobile Marketing Revolution Get on Board with the B2B Mobile Marketing Revolution Christopher Ryan info@fusionmarketingpartners.com
  2. 2. Mobile Marketing 2013 B2B Companies: • Only allocated 1.7% of their marketing budgets for mobile apps • Only 1.4% for mobile well and apps • Only 0.7% for SMS text messaging
  3. 3. B2B Prospects Many B2B prospects prefer to read and engage via mobile devices (mostly smartphone and tablet). This is why you need to devote time and resources to mobile marketing.
  4. 4. There’s Still Time Don’t fret if you have not been active in mobile marketing… chances are your competitors have not been active either.
  5. 5. Follow these Rules Follow these rules to be sure that your B2B mobile marketing efforts are being rewarded:
  6. 6. Rule 1: Mobile Email Rule #1 Mobile Friendly Emails – 43% of emails are opened on phones or tablets To be readable on mobile devices, design your email under 600 pixels wide Check that your graphics will render properly in a small space
  7. 7. Rule 2: Brief Messages Rule #2 Keep Your Messages Brief – Few prospects will sift through pages of text to find what they want Noted Marketing Expert, Chris Brogan, States: “If you don’t pay attention to what someone would want from you when they’re on a mobile device versus what they want from you when they’re on their desktop, you’re missing a huge opportunity.”
  8. 8. Rule 3: Singular Offer Rule #3 Have One Simple Offer – Multiple calls to action (CTA) do not work in mobile marketing Difficult to understand CTAs do not work either You will do best to make the offer singular and very simple
  9. 9. Rule 4: Mobile Pages Rule #4 Use Mobile Specific Landing Pages – The practice of intricate landing pages may work great for desktops But do not fare well in a mobile marketing environment Mobile viewers require mobile-friendly pages
  10. 10. Rule 5: Test First Rule #5 Test Before You Launch – It is extremely important for mobile marketers to check how websites and landing pages render on every major type of device For emails, check HTML and text-only versions
  11. 11. Rule 6: Trade Shows Rule #6 Mobile Marketing at Trade Shows – Utilize mobile marketing at industry trade shows and conferences Provide attendees and visitors to your booth with real-time offers and showrelated content
  12. 12. Rule 7: Use QR Codes Rule #7 Utilize QR Codes – QR codes are two-dimensional bar codes – allowing prospects to access information Including: • • • • Product data Offers Video Audio • • • • Coupons Connections Social Media Websites
  13. 13. Best of Luck These practices will help you on your way to B2B mobile marketing success – Best of success!
  14. 14. Check Back! Check back in the coming weeks to learn more about B2B marketing and lead generation! Download our Lead Generation eBook: Connect with us socially: Facebook Twitter LinkedIn Google+
  15. 15. About Fusion Marketing Partners We Do This: Brand building/messaging Website optimization Content creation Lead generation You Get This: Much greater levels of awareness Higher quantities of qualified leads Ability to generate faster revenue Christopher Ryan, CEO info@fusionmarketingpartners.com 719-357-6280 Lots more information at: http://FusionMarketingPartners.com/ http://Greatb2BMarketing.com (blog)

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