B2B Sales Machine
Create a Powerful B2B Sales
Machine – Part 1
Christopher Ryan
info@fusionmarketingpartners.com
Sales Machine
Our main purpose as a marketing
department is to create the
foundation to enable our
colleagues in sales to ...
Sales Machine
So, even if you stay strictly on the marketing
side of the fence, it is a good idea to
understand what your ...
Sales Machine
So, even if you stay strictly on the marketing
side of the fence, it is a good idea to
understand what your ...
The Goal
The goal is to have a well-oiled, end-to-end
marketing and sales machine that will
accomplish corporate objective...
The Goal
The goal is to have a well-oiled, end-to-end
marketing and sales machine that will
accomplish corporate objective...
First Key
1. Make sure there is complete alignment
between the marketing and sales
departments.
First Key
1. Make sure there is complete alignment
between the marketing and sales
departments.
A service level agreement ...
Second Key
2. Concentrate your efforts on finding the
companies and individuals that have a
genuine need for what you offe...
Second Key
2. Concentrate your efforts on finding the
companies and individuals that have a
genuine need for what you offe...
Second Key
2. Concentrate your efforts on finding the
companies and individuals that have a
genuine need for what you offe...
Third Key
3. Never lose a deal alone.
Third Key
3. Never lose a deal alone.
Selling at its best is a team effort – don’t lose a
sale because the sales rep negle...
Third Key
3. Never lose a deal alone.
Selling at its best is a team effort – don’t lose a
sale because the sales rep negle...
Fourth Key
4. Keep things simple and focused on as
few priorities as possible.
Fourth Key
4. Keep things simple and focused on as
few priorities as possible.
A good way to kill productivity of a sales ...
Fourth Key
4. Keep things simple and focused on as
few priorities as possible.
A good way to kill productivity of a sales ...
Stay Tuned
We hope you find these keys useful in
creating your own powerful B2B Sales
Machine.
Stay tuned for Part 2!
Check Back!
Check back in the coming weeks to learn
more about B2B marketing and lead
generation!
In the meantime…
Check o...
About Fusion Marketing Partners
We Do This:
Brand building/messaging
Website optimization
Content creation
Lead genera...
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Create a Powerful B2B Sales Machine - Part 1

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In B2B marketing, the sales department is usually your most important customer, and if they fail, you fail. The goal is to have a well-oiled, end-to-end marketing and sales machine that will accomplish corporate objectives. We don’t conduct marketing in a vacuum, and even if you stay strictly on the marketing side of the fence, it is a good idea to understand what your colleagues in sales are experiencing. After all, our main purpose is to create the foundation to enable our colleagues in sales to make their target numbers—or even exceed them!

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Create a Powerful B2B Sales Machine - Part 1

  1. 1. B2B Sales Machine Create a Powerful B2B Sales Machine – Part 1 Christopher Ryan info@fusionmarketingpartners.com
  2. 2. Sales Machine Our main purpose as a marketing department is to create the foundation to enable our colleagues in sales to make their target numbers – or even exceed them!
  3. 3. Sales Machine So, even if you stay strictly on the marketing side of the fence, it is a good idea to understand what your neighbors in sales are experiencing.
  4. 4. Sales Machine So, even if you stay strictly on the marketing side of the fence, it is a good idea to understand what your neighbors in sales are experiencing. After all, in B2B marketing, the sales department is usually your most important customer, and if they fail, you fail.
  5. 5. The Goal The goal is to have a well-oiled, end-to-end marketing and sales machine that will accomplish corporate objectives.
  6. 6. The Goal The goal is to have a well-oiled, end-to-end marketing and sales machine that will accomplish corporate objectives. We will cover the first four key practices to creating an unstoppable sales machine:
  7. 7. First Key 1. Make sure there is complete alignment between the marketing and sales departments.
  8. 8. First Key 1. Make sure there is complete alignment between the marketing and sales departments. A service level agreement will help keep the alignment on track. Learn more about Service Level Agreements
  9. 9. Second Key 2. Concentrate your efforts on finding the companies and individuals that have a genuine need for what you offer.
  10. 10. Second Key 2. Concentrate your efforts on finding the companies and individuals that have a genuine need for what you offer. This is a much easier and less stressful way - for both you and your prospects.
  11. 11. Second Key 2. Concentrate your efforts on finding the companies and individuals that have a genuine need for what you offer. This is a much easier and less stressful way - for both you and your prospects. Response and close rates will be higher and you won’t have to manipulate anyone.
  12. 12. Third Key 3. Never lose a deal alone.
  13. 13. Third Key 3. Never lose a deal alone. Selling at its best is a team effort – don’t lose a sale because the sales rep neglected to bring in the rest of his/her teammates.
  14. 14. Third Key 3. Never lose a deal alone. Selling at its best is a team effort – don’t lose a sale because the sales rep neglected to bring in the rest of his/her teammates. Aggressively notify your reps about the resources they have available to them – including your fresh perspective.
  15. 15. Fourth Key 4. Keep things simple and focused on as few priorities as possible.
  16. 16. Fourth Key 4. Keep things simple and focused on as few priorities as possible. A good way to kill productivity of a sales force is to throw too much at them.
  17. 17. Fourth Key 4. Keep things simple and focused on as few priorities as possible. A good way to kill productivity of a sales force is to throw too much at them. Too many products, too many offers, and too many messages equate to too many chances to mess up – give the sales team time to find their rhythm.
  18. 18. Stay Tuned We hope you find these keys useful in creating your own powerful B2B Sales Machine. Stay tuned for Part 2!
  19. 19. Check Back! Check back in the coming weeks to learn more about B2B marketing and lead generation! In the meantime… Check out our FREE Lead Generation eBook. And connect with us socially: Facebook LinkedIn Twitter
  20. 20. About Fusion Marketing Partners We Do This: Brand building/messaging Website optimization Content creation Lead generation You Get This: Much greater levels of awareness Higher quantities of qualified leads Ability to generate faster revenue Christopher Ryan, CEO info@fusionmarketingpartners.com 719-357-6280 Lots more information at: http://FusionMarketingPartners.com/ http://Greatb2BMarketing.com (blog)

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