B2B Sales and Marketing Trends 2014

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In the rapidly evolving B2B arena, knowing the key trends can help you refine, adjust or enhance your strategy. For B2B sales and marketing professionals who want to improve their practice and results, one of the best things about the end of the year holidays is using some of these slower days to reflect on progress, review the achievements and challenges of the past year, and think ahead to how your strategy can evolve and improve.

With that in mind, here are five key trends that can contribute to your success in 2014.

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B2B Sales and Marketing Trends 2014

  1. 1. Sales & Marketing Trends B2B Sales and Marketing Trends 2014 Christopher Ryan info@fusionmarketingpartners.com
  2. 2. Enhance Your Strategy In the rapidly evolving B2B arena, knowing the key trends can help you refine, adjust, or enhance your strategy.
  3. 3. Reflect on Progress One of the best things about the end of the year holidays is using some of these slower days to reflect on progress, review the achievements and challenges of the past year, and think ahead to how your strategy can evolve and improve.
  4. 4. Trend 1: Content Increased importance of content marketing – Google’s recent Panda, Hummingbird, and Penguin rollouts have changed the keyword game. Keyword driven SEO shops are rebranding themselves as content experts. Search is based on high-quality content with more relevant copy than keyword packing.
  5. 5. Trend 2: Visual Storytelling Multimedia and Visual Storytelling – Start thinking like publishers – Tell a story. Use pictures and other visual media to illustrate your story. Pictures, videos, SlideShare presentations, and infographics are great ways to capture your audience’s attention.
  6. 6. Trend 3: Disintermediation Disintermediation of the field sales force – The selling process is giving way to the buying process. Today’s reps do not engage with the buyer until much later in the sales cycle – after the buyer has sifted through and done hard comparisons. This is why online content is a critical factor.
  7. 7. Trend 4: Mobile Mobile Friendly Content – Major search engine optimization is a good start, but go the mobile mile to keep customers. More and more will access your site via mobile devices – you often only get one shot. This design is rapidly moving from a the “nice to have” to the “must have” category.
  8. 8. Trend 5: Sales Response Sales response time is crucial – The internet has sharpened the human desire for immediate gratification. The future belongs to the quick and nimble. Research shows that delaying a follow-up call by a few hours can have a negative impact on your close rate.
  9. 9. Major Trends These are the major trends that are shifting how we deliver results for our clients – while it is a good starter list – your perspective may be different. View the full article here
  10. 10. Check Back! Check back in the coming weeks to learn more about B2B marketing and lead generation! Download our Lead Generation eBook: Connect with us socially: Facebook Twitter LinkedIn Google+
  11. 11. About Fusion Marketing Partners We Do This: Brand building/messaging Website optimization Content creation Lead generation You Get This: Much greater levels of awareness Higher quantities of qualified leads Ability to generate faster revenue Christopher Ryan, CEO info@fusionmarketingpartners.com 719-357-6280 Lots more information at: http://FusionMarketingPartners.com/ http://Greatb2BMarketing.com (blog)

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