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The Lean Studio: Running a modern agency

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Agile development in an agency environment is hard.

At Code ComputerLove we have moved away from the traditional agency model to a new, more effective way of working based on value and continual learning.

From changing how project managers work and think about value to re-educating clients about more regular releases and smaller batches, we will share the lessons we have learnt along the way, the challenges we’ve faced and where are still looking to improve.

Published in: Software
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The Lean Studio: Running a modern agency

  1. 1. The Lean Studio: Running a modern agency James Jeffries @jjeffries1 Daniel Furze @furzeface
  2. 2. Who are we? THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  3. 3. Who are we? James Jeffries Senior developer @jjeffries1 Daniel Furze Senior front end developer @furzeface THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  4. 4. A digital experience studio in the heart of Manchester
  5. 5. THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  6. 6. The traditional agency model THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  7. 7. The traditional agency model Projects not products THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  8. 8. Projects not products Deliver fast at the expense of quality The traditional agency model THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  9. 9. Projects not products Deliver fast at the expense of quality Build what the customer says to build The traditional agency model THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  10. 10. How are we changing? THE LEAN STUDIO // @JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  11. 11. 11 Long term partnerships THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  12. 12. 12 Focus on value, not deadline/budget THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  13. 13. 13 Fixed, cross functional teams THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  14. 14. 14 Team operating costs THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  15. 15. 15 Data & metrics THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  16. 16. 16 Estimates THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  17. 17. 17 Planning THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  18. 18. 18 Architecture THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  19. 19. 19 Continuous Delivery THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  20. 20. 20 Discipline groups THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  21. 21. 21 Continuous improvement THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  22. 22. 22 User groups / meetups THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  23. 23. 23 CodeUp MCR User groups/meetups THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  24. 24. 24 CodeUp MCR Software Craftsmanship User groups/meetups THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  25. 25. 25 CodeUp MCR Software Craftsmanship North West Testers Gathering User groups/meetups THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  26. 26. 26 CodeUp MCR Software Craftsmanship North West Testers Gathering Northern Change Facilitators User groups/meetups THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  27. 27. 27 lean.codecomputerlove.c om THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  28. 28. 28 Collaboration THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  29. 29. 29 Building trust THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  30. 30. 30 Eating our own dogfood THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  31. 31. 31 codecomputerlove.com THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  32. 32. 32 busyroomapp.com THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  33. 33. Challenges - us THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  34. 34. Challenges - us Roles are changing THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  35. 35. Roles are changing More collaboration required Challenges - us THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  36. 36. Roles are changing More collaboration required Mindset Challenges - us THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  37. 37. Challenges - clients THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  38. 38. Challenges - clients Mindsets THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  39. 39. Challenges - clients Mindsets Collaboration THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  40. 40. Challenges - clients Mindsets Collaboration Building Trust THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  41. 41. What’s next for Code? THE LEAN STUDIO // @JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  42. 42. What’s next? Keep momentum THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  43. 43. What’s next? Keep momentum Design thinking THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  44. 44. What’s next? Keep momentum Design thinking Build more products THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  45. 45. What’s next? Keep momentum Design thinking Build more products Refine our pricing and billing THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  46. 46. Takeaways THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  47. 47. • Give people the time and space to learn and improve • Give them the space to experiment safely • Aim for an open culture where feedback and change is welcomed Start with culture THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  48. 48. • Collect data and use it to make decisions • Look for opportunities to improve • Be proactive and innovate Use data THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  49. 49. • Not on how much you get done or what you’ll get paid for doing • This applies to client work and continuous improvement • What’s the smallest thing we can do to get the most value? Focus on value THE LEAN STUDIO // @ JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS
  50. 50. The Lean Studio: Running a modern agency James Jeffries @jjeffries1 Daniel Furze @furzeface Slides: https://www.slideshare.net/furzeface/the-lean-studio THE LEAN STUDIO // @JJEFFRIES1 // @FURZEFACE // @COMPUTERLOVERS

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