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Urban Games, Serious Games e Advergaming – Mauro Salvador
G I O C O
-Esiste una definizione?
L’uomo è completamente
uomo solo quando gioca
FRIEDRICH SCHILLER
Lettere sull’educazione estetica dell’uomo. Callia
o della bellezza
(1795)
G I O C O
-Esiste una definizione?
A ludic century
HEATHER CHAPLIN, ERIC ZIMMERMAN, Manifesto for a Ludic Century (2013)
G I O C O
-Esiste una definizione?
Ball don’t lie
RASHEED WALLACE
Playground e arene varie
(1993-2013)
G I O C O
-Esiste una definizione?
G I O C O D I G I T A L E ?
-Dentro il sistema mediale. Emerge qualcosa di nuovo.
G I O C H I A L T E R N A T I V I
-Gioco come strumento retorico, promozionale, di critica sociale
Un serious game mette il giocatore di fronte alla simulazione il più possibile
coerente di una reale situazione di disagio.
Un advergame ha lo scopo di far corrispondere a semplici meccaniche di
gioco (azioni, obiettivi, esistenti, ecc.) precise qualità di un prodotto da
pubblicizzare.
Gli urban game hanno lo scopo di far esplorare e conoscere aree urbane
poco frequentate, di comunicare un messaggio di integrazione e di
incentivare la conoscenza di diverse tradizioni o delle proprie.
-Gioco come strumento retorico
September 12th: A Toy World
S E R I O U S G A M E S
Newsgaming, Gonzalo Frasca, 2003
Ayiti The Cost of Life
Global Kids, GameLab, 2006
S E R I O U S G A M E S
-Gioco come strumento retorico
S E R I O U S G A M E S
-Gioco come strumento retorico
Cutthroat Capitalism Smallbore Webworks, 2009
S E R I O U S G A M E S
-Gioco come strumento retorico
Phone Story
Molleindustria, 2011
A D V E R G A M E S
-Gioco come strumento promozionale
Magnum Pleasure Hunt
Lowe Brindfords, 2011
A D V E R G A M E S
-Gioco come strumento promozionale
Gatti di polvere
Vorwerk Folletto S.A.S., 2013
A D V E R G A M E S
-Gioco come strumento promozionale
Perrier Secret Place
Ogilvy, Fighting Fish, 2013
A D V E R G A M E S
-Gioco come strumento promozionale
Google Beat the Boot
Google, 2011
U R B AN G A M E S
-Gioco come strumento di critica/aggregazione sociale
Big Urban Game
University of Minnesota's Design
Institute, 2003
U R B AN G A M E S
Journey to the End of the Night
Ian Kizu-Blair, Sean Mahan and Sam
Lavigne, 2006
-Gioco come strumento di critica/aggregazione sociale
U R B AN G A M E S
-Gioco come strumento di critica/aggregazione sociale
Cruel 2 B Kind
Jane McGonigal Ian Bogost, 2006
U R B AN G A M E S
-Gioco come strumento di critica/aggregazione sociale
Three Cities: Pic your Story
Gabriele Ferri Mauro Salvador
European Alternatives, 2013
Urban Games, Serious Games e Advergaming – Mauro Salvador
mau.salvador@gmail.com
@Maurosalva
https://www.facebook.com/mauro.salvador
http://www.gamejournal.it

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Urban Games, Serious Games e Advergaming (Mauro Salvador)

  • 1. Urban Games, Serious Games e Advergaming – Mauro Salvador
  • 2. G I O C O -Esiste una definizione? L’uomo è completamente uomo solo quando gioca FRIEDRICH SCHILLER Lettere sull’educazione estetica dell’uomo. Callia o della bellezza (1795)
  • 3. G I O C O -Esiste una definizione? A ludic century HEATHER CHAPLIN, ERIC ZIMMERMAN, Manifesto for a Ludic Century (2013)
  • 4. G I O C O -Esiste una definizione? Ball don’t lie RASHEED WALLACE Playground e arene varie (1993-2013)
  • 5. G I O C O -Esiste una definizione?
  • 6. G I O C O D I G I T A L E ? -Dentro il sistema mediale. Emerge qualcosa di nuovo.
  • 7. G I O C H I A L T E R N A T I V I -Gioco come strumento retorico, promozionale, di critica sociale Un serious game mette il giocatore di fronte alla simulazione il più possibile coerente di una reale situazione di disagio. Un advergame ha lo scopo di far corrispondere a semplici meccaniche di gioco (azioni, obiettivi, esistenti, ecc.) precise qualità di un prodotto da pubblicizzare. Gli urban game hanno lo scopo di far esplorare e conoscere aree urbane poco frequentate, di comunicare un messaggio di integrazione e di incentivare la conoscenza di diverse tradizioni o delle proprie.
  • 8. -Gioco come strumento retorico September 12th: A Toy World S E R I O U S G A M E S Newsgaming, Gonzalo Frasca, 2003
  • 9. Ayiti The Cost of Life Global Kids, GameLab, 2006 S E R I O U S G A M E S -Gioco come strumento retorico
  • 10. S E R I O U S G A M E S -Gioco come strumento retorico Cutthroat Capitalism Smallbore Webworks, 2009
  • 11. S E R I O U S G A M E S -Gioco come strumento retorico Phone Story Molleindustria, 2011
  • 12. A D V E R G A M E S -Gioco come strumento promozionale Magnum Pleasure Hunt Lowe Brindfords, 2011
  • 13. A D V E R G A M E S -Gioco come strumento promozionale Gatti di polvere Vorwerk Folletto S.A.S., 2013
  • 14. A D V E R G A M E S -Gioco come strumento promozionale Perrier Secret Place Ogilvy, Fighting Fish, 2013
  • 15. A D V E R G A M E S -Gioco come strumento promozionale Google Beat the Boot Google, 2011
  • 16. U R B AN G A M E S -Gioco come strumento di critica/aggregazione sociale Big Urban Game University of Minnesota's Design Institute, 2003
  • 17. U R B AN G A M E S Journey to the End of the Night Ian Kizu-Blair, Sean Mahan and Sam Lavigne, 2006 -Gioco come strumento di critica/aggregazione sociale
  • 18. U R B AN G A M E S -Gioco come strumento di critica/aggregazione sociale Cruel 2 B Kind Jane McGonigal Ian Bogost, 2006
  • 19. U R B AN G A M E S -Gioco come strumento di critica/aggregazione sociale Three Cities: Pic your Story Gabriele Ferri Mauro Salvador European Alternatives, 2013
  • 20. Urban Games, Serious Games e Advergaming – Mauro Salvador mau.salvador@gmail.com @Maurosalva https://www.facebook.com/mauro.salvador http://www.gamejournal.it