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How to Keep Your Brand Relevant in a 3 Second World

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Are you making every moment count with your content? A Nielsen study done with Facebook found that up to 47% of the value in video campaigns happens in the first 3 seconds…with the sound off. That’s shorter than the amount of time it took you to read these sentences! In this 3 second audition window, brands have to come up with compelling content for consumers who expect speed, utility, information, and entertainment. And the content needs to stand out among the billions of photos, videos, and posts shared every day. We know that humans process visual images quicker than text, and information on their mobile phones faster than on desktop. The future of content is video, and brands that don’t adapt will fail. By 2020, over 75% of the world's mobile data traffic will be video. Facebook is already serving up 8 billion daily video views and YouTube is at 5 billion videos watched per day. Is your brand connecting with your customers through storytelling that’s immediate, expressive, and immersive? Join this panel to learn how to create thumb-stopping content to build your brand in a world where screens are always at our sides, and change is the new constant.

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How to Keep Your Brand Relevant in a 3 Second World

  1. 1. #brandemonium HOW TO KEEP YOUR BRAND RELEVANT IN A 3 SECOND WORLD
  2. 2. Helen Todd Social Squared @helenstravels @helenstravels #sociality2 Hey Van-Sharp MYÜBERLIFE @jeyofmyuberlife @jeyofmyuberlife #BeAWolfAboutYourDream Heather Willems Visual Strategist @heather_willems @heather_willems #drawyourbigidea Thomas Schauer Taste In Motion @tschauer @schauerthomas #tasteinmotion #brandemonium
  3. 3. WHAT DO YOU NEEDTO KNOW ABOUT YOUR CUSTOMER? #brandemonium @helenstravels | @jeyofmyuberlife | @heather_willems | @tschauer
  4. 4. WHAT IS BRAND? #brandemonium @helenstravels | @jeyofmyuberlife | @heather_willems | @tschauer
  5. 5. COMMUNITY FIRST. PROBLEM SECOND. PRODUCT THIRD. #brandemonium @helenstravels | @jeyofmyuberlife | @heather_willems | @tschauer
  6. 6. WHAT IS RELEVANT? #brandemonium @helenstravels | @jeyofmyuberlife | @heather_willems | @tschauer
  7. 7. THE COMMUNITY IS THE MESSAGE. #brandemonium @helenstravels | @jeyofmyuberlife | @heather_willems | @tschauer
  8. 8. 3 SECONDS #brandemonium @helenstravels | @jeyofmyuberlife | @heather_willems | @tschauer
  9. 9. STORIES ARE IN OUR DNA. #brandemonium @helenstravels | @jeyofmyuberlife | @heather_willems | @tschauer
  10. 10. TIPS & TAKEAWAYS TO APPLY TO YOUR BRAND. #brandemonium
  11. 11. ▸ Build Community (+Connect in Person) ▸ Be Honest ▸ Use Compelling Visuals ▸ Be Aware ▸ Hire Diverse (but not to just check a box) ▸ Rethink Diversity ▸ Story first; Bring alive optimized for the platform ▸ Employ storytellers as empathy translators (aka your new marketers) ▸ Decision-making needs your values compass #brandemonium @helenstravels | @jeyofmyuberlife | @heather_willems | @tschauer
  12. 12. WHAT IS THE #1 ACTION ITEM YOU ARE COMMITTING TO IMPLEMENT FROM TODAY’S SESSION? #brandemonium @helenstravels | @jeyofmyuberlife | @heather_willems | @tschauer
  13. 13. Q&A #brandemonium @helenstravels | @jeyofmyuberlife | @heather_willems | @tschauer
  14. 14. PLEASE RATE US IN THE BRANDEMONIUM APP #THANKYOU

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