Emerging Futures Lab – before Helsinki
• Original bio:- Founded in Autumn 2007 with David Tait to pursue interest in
understanding the people at the bottom of the pyramid before digging for the fortune.
Will work with anyone willing to give them the money to wander through slums and
sit in a village to look around and see. They want products, services and business
models designed for the next billion or two customers to be meaningful and relevant,
not just filling the gap of unmet needs. Design can improve and enhance lives; if only
we'll stop to question our assumptions and simply listen for a while.
• Our core values: The more we understand the better we can serve. Open sharing of
this understanding so all can benefit.
• Client projects all under Non disclosure agreements, all BoP & low income markets
in developing world, all from wireless industry, booming at the BoP over past couple
Emerging Futures Lab 2008
IP protected, NDA compliant
Rapidfire revenue oriented
Collaborative and cooperative