Emerging Futures Lab: One year later

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Talk at 2009 Better World by Design held at RISD and Brown, invited by Steve Daniels.

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Emerging Futures Lab: One year later

  1. 1. Emerging Futures Lab – before Helsinki • Original bio:- Founded in Autumn 2007 with David Tait to pursue interest in understanding the people at the bottom of the pyramid before digging for the fortune. Will work with anyone willing to give them the money to wander through slums and sit in a village to look around and see. They want products, services and business models designed for the next billion or two customers to be meaningful and relevant, not just filling the gap of unmet needs. Design can improve and enhance lives; if only we'll stop to question our assumptions and simply listen for a while. • Our core values: The more we understand the better we can serve. Open sharing of this understanding so all can benefit. • Client projects all under Non disclosure agreements, all BoP & low income markets in developing world, all from wireless industry, booming at the BoP over past couple of years. Emerging Futures Lab 2008
  2. 2. Last Year  Commercial  IP protected, NDA compliant  Rapidfire revenue oriented
  3. 3. This year  Openly sharing  Collaborative and cooperative  Contemplative
  4. 4. Emerging Futures Lab, Helsinki

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