Attitudes (impact of advertising)

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Attitudes (impact of advertising)

  1. 1. Merwyn FernandezTBMM- 01ATTITUDES (IMPACT OF ADVERTISING)<br />
  2. 2. ATTITUDES (IMPACT OF ADVERTISING)<br />Introduction <br />PRESENT<br />UNDERSTANDING CONSUMERS ATTITUDE TOWARD ADVERTISING<br />Measuring Advertising Effectiveness<br />Attitude Change<br />Influences Of Advertising To Consumer Attitude Towards Buying a Product<br />
  3. 3. Introduction<br />PAST, PRESENT & FUTURE<br />TRADITIONAL MEDIA<br />DEFENITION<br />RESEARCH<br />
  4. 4. PRESENT <br />Science and technology<br />Television<br />Advertising is a form of communication <br />corporate strategies<br />contagious disease <br />
  5. 5. UNDERSTANDING CONSUMERS ATTITUDETOWARD ADVERTISING<br />Literature in advertising <br />information systems <br />Motives<br />Perceptions<br />Effectiveness of interactive media such as the Internet<br />
  6. 6. Measuring Advertising Effectiveness<br />achievement of business<br />Marketing<br />advertising objectives<br />PRE TEST<br />POST TEST<br />
  7. 7. Attitude Change<br />influencing the state of the mind<br />willingness to buy<br />specific attributes<br />
  8. 8. Influences Of Advertising To Consumer Attitude Towards Buying a Product<br />

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