Attitude

4,285 views

Published on

Published in: Education, Business, Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,285
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
154
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Attitude

  1. 1. Merwyn FernandezTBMM- 01ATTITUDES (EFFECTS ON CONSUMER BEHAVIOUR)<br />DEFINITIONS<br />CHARACTERISTICS<br />HOW ARE THEY FORMED<br />ATTITUDE THEORIES<br />NEW MODELS OF ATTITUDE<br />RELATIONSHIP BETWEEN ATTITUDE & BEHAVIOUR<br />
  2. 2. Definitions <br />Attitude (positive – negative, favorable – unfavorable) is how a person feels towards an object.<br />Attitudes are learned dispositions to respond to an object in a consistently favorable or unfavorable way.<br />
  3. 3. Important Characteristics<br />Attitudes have an object.<br />Attitudes have direction, intensity & degree.<br />Attitudes have structure.<br />Attitudes are learned.<br />Attitudes have consistency.<br />Attitudes are situational. <br />
  4. 4. How are attitudes formed?<br />Personal experience<br />Needs <br />Group Associations<br />Exposure to mass media<br />
  5. 5. Attitude Theories<br />Congruity theory<br />Balance theory<br />Cognitive dissonance theory<br />
  6. 6. NEW MODELS OF ATTITUDE<br />THE TRI-COMPONENT ATTITUDE MODEL:<br />a. COGNITIVE COMPONENT<br />b. AFFECTIVE COMPONENT<br />c. CONNOTIVE COMPONENT<br />
  7. 7. NEW MODELS OF ATTITUDE<br />MULTIVARIATE ATTITUDE MODEL<br />VARIATIONS:<br />a. OBJECT<br />b. BEHAVIOUR MODEL<br />c. REASONED ACTION MODEL<br />d. AD MODEL<br />e. The theory of trying to consume model<br />
  8. 8. Relationship between Attitude & Behavior<br />The factors which could affect attitude & thus resultant behavior are:<br />Unforeseen circumstances<br />Time gap<br />Extent of stability<br />Situational factors<br />Strength of attitudes<br />Accuracy of attitude<br />Conflict of attitudes<br />

×