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E commerce TOP 10 trends 2015

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2015 is already there. What will mark & define the eCommerce field? What & how customers will evolve?

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E commerce TOP 10 trends 2015

  1. 1. TOP 10 ECOMMERCE TRENDS 2015
  2. 2. ‹#› About raphael Thys User experience & Digital Strategy Consultant, Lecturer & Coach eCommerce, Care & Selfcare multi platforms applications @rthys pinterest.com/rthys about.me/raphaelthys
  3. 3. DIGITAL MARKETING TRENDS
  4. 4. 1. Social may be a star, but email is still the king Facebook & Twitter combined make up just 0,2% of the number of emails sent each day (source : kissmetrics)
  5. 5. people MAY LIKE brands, but not THAT close eCommerce - Trends 2015 EMAIL MARKETING Email is the preferred medium to be contacted by a brand (75%). Email is the most used channel for commercial use by every age groups 5 Source: Hostpapa
  6. 6. 2. Still on decline Organic reach is (almost) dead
  7. 7. eCommerce - Trends 2015 SOCIAL MEDIAS 7 THE PRICE OF SOCIAL IS ON THE RISE Less organic reach means money will be needed to boost reach. ROI will be harder, for some this may impact drastically their social strategy.
  8. 8. 3. Screen Shifting More devices & more expectations about the mobile experience
  9. 9. eCommerce - Trends 2015 eRetail vs & Retail 9 4. Mobile dedicated campaigns Less Real Estate on mobile screens, a larger proportion being dedicated to ads, the digital marketing budget, will be on the rise.
  10. 10. eCommerce - Trends 2015 MARKETING AUTOMATION 10 5. Micro segmentation & Personalisation The marketing automation is a rapidly growing business & the benefits it provides to brands are huge.
  11. 11. UI / UX TRENDS 2015
  12. 12. 6. User Experience as a commodity Noticed primarily by its absence
  13. 13. The experience economy 1900’s 1950’s 2000’s Product/Factory Functional benefits Economical benenifts eCommerce - Trends 2015 USER EXPERIENCE The evolution of what a product needs to offer from a customer point of view. 13 Brand/Marketing Branding/Marketing Emotional benefits Identity & Status benefits Experience/Design Meaningful benefits High level needs Icons by : http://www.emiliemudjeredian.com/ Timeline by NNg (Ux Strategy)
  14. 14. 7. Gamification Gamification patterns are well know, if not expected by users, people expect constant reward for engagement.
  15. 15. GAMiFICATION EVERYWHERE From quantified self apps to professional networks & B2B apps eCommerce - Trends 2015 GAMIFICATION DESIGN 15 More infos : http://www.pinterest.com/rthys/design-gamification/
  16. 16. SERVICES & BRICKS & MORTAR TRENDS 2015
  17. 17. 8. Webrooming The digital frontier is melting
  18. 18. 8. Webrooming vs Showrooming Every channels compete with each others eCommerce - Trends 2015 eRetail vs Retail 18 More infos : http://www.ko-websites.com/
  19. 19. 9. Showrooming The digital frontier is melting
  20. 20. eCommerce - Trends 2015 eRetail vs & Retail 20 Showrooming Source : econsultancy.com
  21. 21. Above the line Bellow the line Online Offline Image : http://www.csrandthelaw.com/2011/12/19/business-and-human-rights-a-convergence-of-expectations/ Experience Sensors Wearables & Mobiles “Exponential technology advances, greater consumer power & increased competition mean all industries face the treat if commodisation. “ Ernst & Young 8. Omni channel is a necessity Channels are melting
  22. 22. Showrooming eCommerce - Trends 2015 eRetail vs & Retail 22 Don’t fight, embrace Connect Locally: Local Blogs, review sites, and offers targeting your local market to get them into the store. Make Targeted Digital Offers: Discounts, rewards, or price matching Mobilise Your Sales Team: Use tablets to help customers and teach them about store apps. Sell Unique Products: Offer private label merchandise, tailor products to customer groups, and provide distinctive packaging.
  23. 23. 9. Connected retail Store 3.0 (Deloitte)
  24. 24. eCommerce - Trends 2015 eRetail vs & Retail 24 connected retail Store analytics on steroids
  25. 25. 9. Connected retail Store 3.0 (Deloitte)
  26. 26. eCommerce - Trends 2015 eRetail vs & Retail 26 Mobile payments Ease the paiement process & made (almost) invisible http://www.businessinsider.com/the-future-of-the-payments-industry-2014-slide-deck-2014-7

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