These slides use concepts from my (Jeff Funk) course entitled Technology Management Strategy to analyze the business model for Solar Windows from New Energy Technologies. New Energy Technologies provides a process for transforming existing windows into solar collectors merely by spraying several materials on the windows. With this low cost process, the windows can create electricity with costs and efficiencies that are much lower than those of solar collectors. The value proposition is low cost solar electricity and the main customers are buildings in areas with lots of sunlight such as Dubai. The firm should outsource manufacturing and installation to local firms and make money in licensing. Its patents can be used to protect from imitation.