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Group members:
Chen Weiguo, Student ID: A0146243L
Huang Shuangyao, Student ID: A0147252J
Gao Qianmei, Student ID: A0147219...
Agenda
❑Company Introduction
❑Value Proposition
❑Customer Selection
❑Scope of Activities
❑Value Capture
❑Competition
❑Stra...
About Internet of Things
3
The Internet of Things (IoT) is the network of physical
objects or
"things" embedded with elect...
Internet of Thing Revolution
4
Cloud computing service structure
Cloud computing User application
Physical conduit
5
Agenda
❑Company Introduction
❑Value Proposition
❑Customer Selection
❑Scope of Activities
❑Value Capture
❑Competition
❑Stra...
Company Introduction
7
Framework of the Internet of Things service support system
Company Introduction
Reference: https://www.jasper.com/about-
8
Company Introduction
9
Terminal Connection
Middleware Platform
Wireless Network Connection
Based on SaaS terminal manageme...
Agenda
❑Company Introduction
❑Value Proposition
❑Customer Selection
❑Scope of Activities
❑Value Capture
❑Competition
❑Stra...
Value Proposition
Reference: http://www.jasper.com/iot-service-platform/control-center
Control Center
Deliver the right se...
Value Proposition
Reference: http://www.jasper.com/iot-service-platform/connected-car
Connected Car
• Leading automotive O...
Tesla Update Service Example
Sell
Recall
Before
Update
13
Tesla Update Service Example
Sell
After
Update
Above
Cloud
Customers don’t even
need to be notified.
SIM card
integrated
14
Value Proposition
Reference: http://www.jasper.com/iot-service-platform/connected-devices
Connected Devices
• Quickly laun...
Value Proposition
Reference: http://www.jasper.com/iot-service-platform/tablets-and-
Enterprise Mobility Services
• Automa...
Value Proposition
Reference: https://youtu.be/L_zlMc5qG64
Automatio
n
Intelligence
Global
Scale
You make the rules,
Contro...
Agenda
❑Company Introduction
❑Value Proposition
❑Customer Selection
❑Scope of Activities
❑Value Capture
❑Competition
❑Stra...
Customer Selection
Market Segmentation
Segment
Criteria
Geographic
Demographic
Behavioral
Psychographic
• All around the w...
Customer Selection
Customer Segments
Incremental Market
Growth
New Market Space
Current Market
Definition
UnarticulateArti...
Customer Selection
21
robotics and the power and
automation
provides power and automation technologies that enable
utility...
IoT Facts and Figures
22
Market Share
Total
Available
Market
Serviceable
Market
Target Market
• 25 billion connected
devices
• More than thousands
...
Agenda
❑Company Introduction
❑Value Proposition
❑Customer Selection
❑Scope of Activities
❑Value Capture
❑Competition
❑Stra...
25
Scope of Activities
Research and design
their own SIM
Wireless Network Connection
Cooperate with
Telecommunications Ope...
Scope of Activities
• R&D
• Cloud-based Platform
• Sensor design
• IoT plan
• Data analysis
Outsourcing
• Mobile Network
•...
In House Out Source
Sensor Design
Sensor Manufacture
Icloud-based platform
Network
I-cloud Platform Access
Data Analysis
O...
Scope of Activities
FutureCurrent
Industrial
Internet
Connected
Cars
Third-party
logistic
Healthcare
Agriculture
Scope of Activities
Agenda
❑Company Introduction
❑Value Proposition
❑Customer Selection
❑Scope of Activities
❑Value Capture
❑Competition
❑Stra...
Value Capture
TRADITIONAL PRODUCT MINDSET INTERNET OF THINGS MINDSET
VAUE
CREATI
ON
Customer
needs
Solution for existing n...
Value Chain
32
http://www.slideshare.net/DanCaton/clipboards/my-clips
Value Capture
33
Business Insider: Tell us more
about the $1.4 billion valuation.
Jahangir Mohammed:
The investors really ...
34
Information
Information
Information
Analysis
Operating
Maintaining
Enabling/
Disabling
service
Metering
usage
Billing
Organizing/
Dispatching
resources
Control Center
...
1. Build the
architecture
2. Enable
service
Enable service
3. Tesla needs to
update their cars
Storage
Find target objects...
Mobile Operator
Partners
Ensuring a seamlessly transfer of machines,
All over the world
Revenue Model
37
http://www.jasper...
Agenda
❑Company Introduction
❑Value Proposition
❑Customer Selection
❑Scope of Activities
❑Value Capture
❑Competition
❑Stra...
Competitors
39
M2M enablers provide a broad range of services and development support
Company Role Description
Service Del...
Partnership
40
41
Ecosystem Capabilities
Operator & Enterprise Platform
Device Provision &Management ✔ ✓ ✔ ✔
International Device Support...
SWOT Analysis
42
Strengths Weaknesses
-Barriers of market entry
-Skilled workforce
-Existing distribution and sales
networ...
Agenda
❑Company Introduction
❑Value Proposition
❑Customer Selection
❑Scope of Activities
❑Value Capture
❑Competition
❑Stra...
Strategic Control
Build its complementary assets
Connected with more than 25 mobile operators far more
than any other IoT ...
Strategic Control
Network Effect:
 more connected devices increases more demanding of SIM
card, hence attract more mobile...
Strategic Control
Economies of Scale
• Serving different markets
Sell same service platform for the different companies,
s...
Patent Protection
47
Patent Protection
48
Agenda
❑Company Introduction
❑Value Proposition
❑Customer Selection
❑Scope of Activities
❑Value Capture
❑Competition
❑Stra...
Improvements & Alternative
● Jasper owns high-performance
servers above the ‘Cloud’ providing
data processing and maintena...
It is the congestion in the traffic that
affecting the performance of cloud computing.
51
Improvements & Alternative
● Investing physical IT infrastructure or starting their own
dedicated network to improve connectivity, availability and
n...
Improvements & Alternative
Developing SDK:
➔ To Control Standards
➔ To increase devices
connectability
53
Partnering with ...
Q&A
54
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Jasper, Internet of Things

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These slides use concepts from my (Jeff Funk) course on Business Models at National University of Singapore to analyze the business model for Jasper. Jasper provides a platform for the Internet of Things that enable companies to connect their “things” to the Internet. It provides each thing with a global SIM card that works with local telco wireless systems. It also provides a middleware platform that enables data analysis and presentation. This enables users to monitor their things 24/7, better manage costs and customer usage, and integrate these outputs with their own IT systems. Jasper charges for each connection and thus begins making money as soon as users connect to their systems. The slides describe the value proposition, method of value capture, customers, scope of activities, and method of strategic control for Jasper.

Published in: Business

Jasper, Internet of Things

  1. 1. Group members: Chen Weiguo, Student ID: A0146243L Huang Shuangyao, Student ID: A0147252J Gao Qianmei, Student ID: A0147219A Wu Shanwei, Student ID: A0147284Y Yan Chongkai, Student ID: A0147239Y Lecturer: A/Prof Jeffrey Funk Jasper | The ON Switch for The Internet of Things MT 5016 BUSINESS MODELS FOR HI-TECH PRODUCTS 1
  2. 2. Agenda ❑Company Introduction ❑Value Proposition ❑Customer Selection ❑Scope of Activities ❑Value Capture ❑Competition ❑Strategic Control ❑Improvements & Alternative ❑Q&A 2
  3. 3. About Internet of Things 3 The Internet of Things (IoT) is the network of physical objects or "things" embedded with electronics, software, sensor s, and network connectivity, which enables these objects to collect and exchange data. The Internet of Things allows objects to be sensed and controlled remotely across existing network infrastructure, creating opportunities for more direct integration between the physical world and computer-based systems, and resulting in improved efficiency, accuracy and economic benefit.
  4. 4. Internet of Thing Revolution 4
  5. 5. Cloud computing service structure Cloud computing User application Physical conduit 5
  6. 6. Agenda ❑Company Introduction ❑Value Proposition ❑Customer Selection ❑Scope of Activities ❑Value Capture ❑Competition ❑Strategic Control ❑Improvements & Alternative ❑Q&A 6
  7. 7. Company Introduction 7 Framework of the Internet of Things service support system
  8. 8. Company Introduction Reference: https://www.jasper.com/about- 8
  9. 9. Company Introduction 9 Terminal Connection Middleware Platform Wireless Network Connection Based on SaaS terminal management platform Jasper Wireless Network
  10. 10. Agenda ❑Company Introduction ❑Value Proposition ❑Customer Selection ❑Scope of Activities ❑Value Capture ❑Competition ❑Strategic Control ❑Improvements & Alternative ❑Q&A 10
  11. 11. Value Proposition Reference: http://www.jasper.com/iot-service-platform/control-center Control Center Deliver the right services at the right time Track performance 24/7 Maximize up-time with actionable insights Manage costs with real-time usage data Automate for set-and-forget control Integrate IoT with your IT 11
  12. 12. Value Proposition Reference: http://www.jasper.com/iot-service-platform/connected-car Connected Car • Leading automotive OEMs use Control Center to launch, manage and monetize connected car services Manufacture •Test Device Connectivity Distribute •Diagnose Remotely In Transit Promote •Showcase Services Fulfill •Provision Consumer Services Monetize •Metering and Billing Support •Diagnose Service Issue Automation Split Billing Intelligenc e Global Scale 12
  13. 13. Tesla Update Service Example Sell Recall Before Update 13
  14. 14. Tesla Update Service Example Sell After Update Above Cloud Customers don’t even need to be notified. SIM card integrated 14
  15. 15. Value Proposition Reference: http://www.jasper.com/iot-service-platform/connected-devices Connected Devices • Quickly launch, manage and monetize your connected devices and services on a global scale Provisioning Visibility and Report Cost Control Monitoring and Diagnostics Automation API Integration 15
  16. 16. Value Proposition Reference: http://www.jasper.com/iot-service-platform/tablets-and- Enterprise Mobility Services • Automate the delivery and management of mobile telecom services for your business devices The right Mobile Telecom Services at the Right Time Automated Services Lifecycle Management New Support Standard Predictable Costs 16
  17. 17. Value Proposition Reference: https://youtu.be/L_zlMc5qG64 Automatio n Intelligence Global Scale You make the rules, Control Center does the work Leverage actionable insights to transform your bottom line Rapidly expand your IoT services to more than 100 countries Summary 17
  18. 18. Agenda ❑Company Introduction ❑Value Proposition ❑Customer Selection ❑Scope of Activities ❑Value Capture ❑Competition ❑Strategic Control ❑Improvements & Alternative ❑Q&A 18
  19. 19. Customer Selection Market Segmentation Segment Criteria Geographic Demographic Behavioral Psychographic • All around the world • From a product business to a services business • Want connect all the devices and gain data from those devices • Help to expand the scale and capital of business • Industry-leading enterprises • Have so many machines and devices all around the world 19
  20. 20. Customer Selection Customer Segments Incremental Market Growth New Market Space Current Market Definition UnarticulateArticulated Served Market Penetration CustomerNeeds Unserved Types of Customers 20 Countless potential customers
  21. 21. Customer Selection 21 robotics and the power and automation provides power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact. service and healthcare product development Provides a total and reliable 24/7 nurse call system for use in hospitals, nursing homes and other similar acute- care facilities industrial gases users data telemetry on gas tanks in remote sites to precisely track stock, manage consumption and ensure compliance. vending machine automates vending machine operations--from optimizing service schedules, restocking levels and merchandizing, and repairs. Third-party logistic delivers GPS tracking systems and dashboard mapping interface for fleet telematics for remote vehicle activation and messaging, and theft recovery. car remote control, emergency roadside assistance, information and entertainment services and online vehicle tracking and stolen-vehicle recovery. agriculture delivers online applications that promote yield improvements, water savings and operational efficiency to growers of all sizes.
  22. 22. IoT Facts and Figures 22
  23. 23. Market Share Total Available Market Serviceable Market Target Market • 25 billion connected devices • More than thousands of billion dollars • M2M Services • 16.7 billion dollars • Car and some devices • 1 billion dollars Reference: http://www.slideshare.net/Visiongain/internet-of-things-io-t-market-2014-2024?related=1 23
  24. 24. Agenda ❑Company Introduction ❑Value Proposition ❑Customer Selection ❑Scope of Activities ❑Value Capture ❑Competition ❑Strategic Control ❑Improvements & Alternative ❑Q&A 24
  25. 25. 25 Scope of Activities Research and design their own SIM Wireless Network Connection Cooperate with Telecommunications Operators around the World Internet all kinds of things I-cloud platform + remote control
  26. 26. Scope of Activities • R&D • Cloud-based Platform • Sensor design • IoT plan • Data analysis Outsourcing • Mobile Network • Sensor Manufacture • Marketing • Distribution Customer • Connected Cars • Enterprise Mobility Services • Connected Devices 26
  27. 27. In House Out Source Sensor Design Sensor Manufacture Icloud-based platform Network I-cloud Platform Access Data Analysis Optimization Indication 27 Scope of Activities In House or Open Innovation
  28. 28. Scope of Activities FutureCurrent Industrial Internet Connected Cars Third-party logistic Healthcare Agriculture
  29. 29. Scope of Activities
  30. 30. Agenda ❑Company Introduction ❑Value Proposition ❑Customer Selection ❑Scope of Activities ❑Value Capture ❑Competition ❑Strategic Control ❑Improvements & Alternative ❑Q&A 30
  31. 31. Value Capture TRADITIONAL PRODUCT MINDSET INTERNET OF THINGS MINDSET VAUE CREATI ON Customer needs Solution for existing needs and lifestyle in a reactive manner Address real-time and emergent needs in a predictive manner Offering Stand alone product that becomes obsolete over time Product refreshes through over- the-air updates and has synergy value Role of data Single point data is used for future product requirements Information convergence creates the experience for current products and enables services VELUE CAPTURE Path to profit Sell the next product or device Enable recurring revenue from service Capability development Leverage core competencies, existing resources &processes Understand how other ecosystem partners make money 31
  32. 32. Value Chain 32 http://www.slideshare.net/DanCaton/clipboards/my-clips
  33. 33. Value Capture 33 Business Insider: Tell us more about the $1.4 billion valuation. Jahangir Mohammed: The investors really liked that we are a pure play IoT company. And it’s not a speculative business. Every device we connect, we charge a fee. It’s a very simple and proven business model that has been running for 10 years. http://www.businessinsider.sg/jasper-internet-of-things- service-2014-8/#.VkVLufmqqkp
  34. 34. 34 Information Information Information Analysis
  35. 35. Operating Maintaining Enabling/ Disabling service Metering usage Billing Organizing/ Dispatching resources Control Center (Service IT Layer) Revenue Model 35
  36. 36. 1. Build the architecture 2. Enable service Enable service 3. Tesla needs to update their cars Storage Find target objects Organize resources Get access 4. Meter usage Audit Bill Example
  37. 37. Mobile Operator Partners Ensuring a seamlessly transfer of machines, All over the world Revenue Model 37 http://www.jasper.com/operators More Than 15Operator Groups Over 100National Operators
  38. 38. Agenda ❑Company Introduction ❑Value Proposition ❑Customer Selection ❑Scope of Activities ❑Value Capture ❑Competition ❑Strategic Control ❑Improvements & Alternative ❑Q&A 38
  39. 39. Competitors 39 M2M enablers provide a broad range of services and development support Company Role Description Service Delivery Platform • M2M MVNO platform provider with a strong portfolio of MNO partnerships globally • Strategy is the partner with one major MNO in each global market. M2M Deployment Support Feeney providers M2M transportation solutions,focusing on public transportation,fleet management,and public services(e.g. Law enforcement ,EMS,Fire) Application Development Platform Agenda provides cloud-based platform software for managing M2M connected devices and implemeting M2M applications M2M MVNO,Service Delivery&APP Development Platform Wyless combines M2M wireless connectivity solutions(M2M MVNO)with M2M platform services MNOs-Mobile Network Operators MVNO-Mobile Virtual Network Operator
  40. 40. Partnership 40
  41. 41. 41 Ecosystem Capabilities Operator & Enterprise Platform Device Provision &Management ✔ ✓ ✔ ✔ International Device Support ✔ ✖ ✓ ✔ IT Integration Service Delivery Platform ✔ ✓ ✔ Cloud Integration Services ✔ ✖ ✔ ✖ Vertical Specific Solutions & Platform ✔ ✓ ✔️ ✓ Customer Acquisition Engine Global Pipeline Development ✔ ✖ ✖ ✔ System Integration End to End Solution Development Support ✔ ✔ ✓ ✓ Hardware Integration ✔ ✔ ✖ ✖ Typical Partners ✔=Strong capabilities ✓=Some capabilities ✖=Limited or no capabilities Capability Comparison
  42. 42. SWOT Analysis 42 Strengths Weaknesses -Barriers of market entry -Skilled workforce -Existing distribution and sales networks -New services -Cost structure -Competitive market Opportunities Threats -Growing demand -Global markets -External business risks -Government regulations -Increase in labor costs
  43. 43. Agenda ❑Company Introduction ❑Value Proposition ❑Customer Selection ❑Scope of Activities ❑Value Capture ❑Competition ❑Strategic Control ❑Improvements & Alternative ❑Q&A 43
  44. 44. Strategic Control Build its complementary assets Connected with more than 25 mobile operators far more than any other IoT platform providers. 44
  45. 45. Strategic Control Network Effect:  more connected devices increases more demanding of SIM card, hence attract more mobile operators to become collaborator  more mobile operators to become collaborator speed up Jasper’s clients to globalization. hence more customers willing to engage Jasper’s service. The key advantages of Global SIM are:  Seamlessly policy management  Seamlessly diagnostics  Seamlessly auditing Among local operators. mobile operators are critical complementary assets! 45
  46. 46. Strategic Control Economies of Scale • Serving different markets Sell same service platform for the different companies, serves different markets • Economies of scale in R&D R&D is a fixed cost in many industries. Initially successful firms such as Jasper, can spend more on R&D, which lead to better products, higher profits, more money for R&D smaller firms are acquired or exit the industry 46
  47. 47. Patent Protection 47
  48. 48. Patent Protection 48
  49. 49. Agenda ❑Company Introduction ❑Value Proposition ❑Customer Selection ❑Scope of Activities ❑Value Capture ❑Competition ❑Strategic Control ❑Improvements & Alternative ❑Q&A 49
  50. 50. Improvements & Alternative ● Jasper owns high-performance servers above the ‘Cloud’ providing data processing and maintenance service to customers. ● The bottleneck affecting user experience is not above “Cloud” but on the Lower physical layers. 50
  51. 51. It is the congestion in the traffic that affecting the performance of cloud computing. 51 Improvements & Alternative
  52. 52. ● Investing physical IT infrastructure or starting their own dedicated network to improve connectivity, availability and network coverage. ● Jasper may go down stream towards their customers, to get closer to their customers to better understand their business model and needs. ● Using existing technologies to providing performance based revenue model. ● Investment on low energy wireless connection technology to increase device connection. 52 Improvements & Alternative
  53. 53. Improvements & Alternative Developing SDK: ➔ To Control Standards ➔ To increase devices connectability 53 Partnering with Control of API ➔ More powerful IoT solutions ➔ Referral value capture from partners `
  54. 54. Q&A 54

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