These slides use ideas from my (Jeff Funk) class to develop a business model for Freebee. Freebee is a new form of consumer research service that combines mobile coupons with trial free gifts and marketing using mobile phones. Registered users can receive free products by providing feedback on the product through a mobile survey. This service is particularly useful for the fast moving consumer goods market where firms need to obtain very fast feedback from the market. Freebee captures value from these clients and hopes to prevent entry through network effects associated with users, clients, and retail outlets.