These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Baxter’s unique robot. Its robot is much easier to teach than is other robots because of its force feedback sensors and the easy motion of their arms. These sensors also cause Baxter’s robots to stop when they feel resistance and thus are much safer than are other robots and do not require protective screening. Baxter’s robots are also lighter and cheaper. We recommend that Baxter target high mix parts fabrication and assembly and the external development of new end-effectors that can broaden the market for Baxter’s robots.