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Smart Energy Glass




Jesús Enrique Tandazo Valencia   A0093250M
Navil Yorba Solis                A0093574w
Youssef Sekkat                   A0094351H
Wang Xu                          A0103327U
Jeroen Hubertus Gerardus Derks   A0104628J
1.   •Smart Glass

2.   •The technology
3.   •Customers

4.   •Value Proposition

5.   •Value Capture

6.   •Scope of Activities

7.   •Strategic Control
Windows


 Windows are a two-way street
  regarding efficiency
 We need them for light, fresh air,
  beauty, and connection to the
  outdoors
 But they are a hole in the wall as
  energy is concerned
Smart Energy Glass
https://www.youtube.com/watch?v=yN0UfVy-gAI
Smart Energy Glass
Smart Energy Glass


 Peer+’s Smart Energy Glass
     Changes opacity
     Filters sunlight
     Reduces energy costs of solar over-exposure
     Generates electricity from the blocked sunlight
The Technology


 Incident solar radiation enters glass
 Within the glass there is an active SEG
  layer that switches the state (opacity)
  of the glass
 The SEG layer scatters the light to the
  edges of the window
 Photovoltaic cells capture the energy
Opacity Modes



3 different modes




  Visual Light
                      ± 35 %        ± 70 %       ± 30 %
 Transmittance
Maximum energy
  generating         50W/ m2       25W/ m2      60W/ m2
   efficiency

                 General solar panel efficiency: 130W/ m2
Technology Value Proposition

 Increased user comfort
   Controllable shading reduces glare
   Instant switching response
 Energy saving
   Reduce cooling load without increase in lighting
   Energy harvesting gives autonomous power supply
   The energy surplus will be used for lighting and ventilation
 Easy use
   Remote controlled
   Simple installation
Customers


 80% to 85% of the flat glass market             Offices
  corresponds to Buildings
                                             Wholesale & Retail

                                              Educational
                          Non Residential   Hotels & Restaurants
      Buildings
                                               Hospitals

                                            Sports Facilities
                            Residential
                                                Others
PEST Analysis

Political                                  Economy

• Government Support                       • Market with great potential
• Tax exemption scheme                     •Investment in green energy
•Energy saving                             •Office buildings more likely
Regulations for office      P         E    for renovations
buildings

                                SEG
                                           Technology
Social
                            S         T    •Revolutionary and
•Concept of green energy                   user-friendly approach
• Yearn for new                            • easy to use: remote
technology to upgrade                      controlled, simple installation
the lifestyle                              • Proven workable
•Glass wrapped buildings
everywhere
Our Target Market

 Office Buildings
  New buildings
  Major renovations
    40% of glass consumption worldwide


                                           Lot of glass
                                           Interested in green energy
                                           Interested in energy saving
                                           Mostly under legislation about energy
                                            performance
                                           Aware about their footprint in the world
                                           Support from the government
                                           The south side of the building has to have
                                            most of the glass
Where To Start ?




Europe
Why Europe?

 Aware about their
  footprint




                               Over the last 20 years in Europe
                                electricity consumption in
                                European non-residential
                                buildings has increased by a
                                remarkable 74%
The main legislative instrument in Europe is the 2002 Energy
Performance in Buildings Directive (EPBD) and its 2010 recast
•Setting up EU–wide nearly Zero Energy Buildings requirements
•When existing buildings undergo ‘major renovation’, their energy
 performance should be upgraded.
•Insulating glass for the windows

Building glass market
•renovation of existing stock , represent the vast majority of buildings and the
 biggest potential in energy savings.
•European coated glass market: 175 million euros, +15% per year!



Government support
•EU structural funds and resources from other EU and international sources are
 also available for renovation works, particularly in the Central and East region
 countries
•Specific support depending on each of the countries




Ambition is to see all EU buildings renovated between now and 2050
What Other Potential Places?




             Singapore
Why Singapore ?




       Final Energy
        Consuption by sector
Solar PV systems
•Viable source of renewable energy
•Equatorial location of singapore




Energy consumed by the buildings
•30% to 50% is from cooling system




new legislative requirements
•minimum Green Mark standard when a cooling system is installed or changed
•submit energy audits on the cooling system once every three years as well as
 energy consumption data every year
•Branching with BCA to promote sustainability such as reducing water and energy
 consumption by adopting best practices in environmental design.




New regulatory measures with the old one will help meet Singapore's target of
greening 80 per cent of building stock by 2030
Where Else?




      India
Why India?


 Buildings in India
  consume about 20%
  of the country’s total
  electricity
The green rating systems followed in India are
•LEED India- administered by the Indian Green Building Council (IGBC);
•GRIHA -Green Rating for Integrated Habitat Assessment developed by TERI (The
 Energy and Research Institute)



Market
•Solar-powered equipment and applications would be made compulsory in all
 government buildings, as well as hospitals and hotels.
•The construction industry growing at rate of 10% compared with the world
 average of 5.2%


Government support
•Launched the Energy Conservation Building Code (ECBC) under the National
 Building Codes and Standards
•Is voluntary not yet compulsory




Most green buildings in India are coming up in Mumbai and Chennai. Mumbai,
being the financial hub of India, is more preferred by large MNCs, especially
financial conglomerates
And Eventually…..

     The World
Direct Competitors


 Isolated Smart glass
   Solar protection (SP) 10 to 50
 Switchable Smart Glass (clear/opaque)
   Electrical switch to switch modes
Secondary Competitors


           Control the amount of Sunlight entering
            the office
           Added aesthetic value to the office
             Different Colors & material selection
           Electrical or manual models

 Sound proof
 Fire Resistant
 Solar control
Indirect Competitors


      Solar cells
        Reduced Dependence on Fossil
         Fuels
        Environmental Advantages
 We combine the best out of 3 products:
Peer+


 Switchable Smart glass (dark/bright/privacy)
 Windows delivered in any desired color
 Autonomous power supply (integrated solar
  cells)
 Wireless Installation
   Energy generated within the glass will power the
    switching and the remote control receiver

 Only window with   Payback!
Comparative Pricing

                 Standard isolation HR++                 Peer+ Smart
                 glass              Sunblocking glass    Energy glass
Features         Standard           • Insulation         • Controllable
                 insulation         • Sun reflecting       opacity
                                                         • Filters sunlight
                                                         • Generates
                                                           electricity
Price            S$ 50/ m2          S$ 140/ m2           S$ 160/ m2

Payback time     0                  More than 10 years   •   5-9 years
                                                         •   3-5 years with
                                                             government
                                                             support
                                                         •   Even less with
                                                             use of energy
                                                             surplus
Market Comparison
High



                              Peer+
                              HR++
                              Viridian
                              Smart Glass
Average                       International
                              Pro Display
                              Automatic
                              Blinds
                              Conventional
                              Blinds


Low
Market Comparison

                         High Efficiency
                                                               Peer+
                                                        Hr++

                                        Viridian

                                         Smart Glass
                                        International
Cheap                                                             Expensive
        Conventional       Prodisplay
           blinds
                       Automatic
                         blinds




                            Low Efficiency
Method Of Value Capture


2 strategies:
  • Short-term strategy: the SEG is unknown, so Peer+ has
    to sell directly the product to:
     • companies that want to build/renovate their office
       buildings
     • Renovation companies and building contractors
  • Long-term strategy: Glass manufacturers pay Peer+ for
    the use of the SEG technology. They pay a commission
    for each SEG sold
Short-term Strategy

                           Renovation
                              firm




                             Building
                           contractors

                        Peer+ sell the SEG to companies for their
                          office buildings, sometimes through
Agreements with glass      renovations companies or building
   manufacturers                      manufacturers
Long-term Strategy

                            Renovation
                               firm




                              Building
                             contractor   Final customer
                                            Companies’
                                          office buildings
  Glass manufacturers
Pay a commission to Peer+
     for each SEG sold
Cost Structure




             Manufacturing
               (during the     Promotion and
Mainly R&D
              first stage of     Marketing
               the launch)
Scope Of Activities-R&D

 Peer+ located at TU/e campus
Many TU/e lab facilities:
 Chemical synthesis
 Optical characterization
 Test facades
Closely related research area’s:
 Solar concentrator and LC
 Intelligent facades
 Light institute
 In close collaboration with:
 MiPlaza of Philips Research
 Dutch Polymer Institute - Value Centre
 Chemical industry
Scope Of Activities-Operation & Marketing




                        Renovation
                           Firm
           Glass                       Final
        Manufacturers                Customer
                         Building
                        Contractor
Strategic Control: how to sustain
               profitability?


 First entrant : first smart glass with energy saving feature
-> Not sufficient

 Patents to protect the technology

 R&D: Continuous improvements to always have a better
   product
-> Peer+ has already planned future versions of the SEG
Smart Energy Glass Generates Electricity
Smart Energy Glass Generates Electricity

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Smart Energy Glass Generates Electricity

  • 1. Smart Energy Glass Jesús Enrique Tandazo Valencia A0093250M Navil Yorba Solis A0093574w Youssef Sekkat A0094351H Wang Xu A0103327U Jeroen Hubertus Gerardus Derks A0104628J
  • 2. 1. •Smart Glass 2. •The technology 3. •Customers 4. •Value Proposition 5. •Value Capture 6. •Scope of Activities 7. •Strategic Control
  • 3. Windows  Windows are a two-way street regarding efficiency  We need them for light, fresh air, beauty, and connection to the outdoors  But they are a hole in the wall as energy is concerned
  • 7. Smart Energy Glass  Peer+’s Smart Energy Glass  Changes opacity  Filters sunlight  Reduces energy costs of solar over-exposure  Generates electricity from the blocked sunlight
  • 8. The Technology  Incident solar radiation enters glass  Within the glass there is an active SEG layer that switches the state (opacity) of the glass  The SEG layer scatters the light to the edges of the window  Photovoltaic cells capture the energy
  • 9. Opacity Modes 3 different modes Visual Light ± 35 % ± 70 % ± 30 % Transmittance Maximum energy generating 50W/ m2 25W/ m2 60W/ m2 efficiency General solar panel efficiency: 130W/ m2
  • 10. Technology Value Proposition  Increased user comfort  Controllable shading reduces glare  Instant switching response  Energy saving  Reduce cooling load without increase in lighting  Energy harvesting gives autonomous power supply  The energy surplus will be used for lighting and ventilation  Easy use  Remote controlled  Simple installation
  • 11. Customers  80% to 85% of the flat glass market Offices corresponds to Buildings Wholesale & Retail Educational Non Residential Hotels & Restaurants Buildings Hospitals Sports Facilities Residential Others
  • 12. PEST Analysis Political Economy • Government Support • Market with great potential • Tax exemption scheme •Investment in green energy •Energy saving •Office buildings more likely Regulations for office P E for renovations buildings SEG Technology Social S T •Revolutionary and •Concept of green energy user-friendly approach • Yearn for new • easy to use: remote technology to upgrade controlled, simple installation the lifestyle • Proven workable •Glass wrapped buildings everywhere
  • 13. Our Target Market  Office Buildings  New buildings  Major renovations  40% of glass consumption worldwide  Lot of glass  Interested in green energy  Interested in energy saving  Mostly under legislation about energy performance  Aware about their footprint in the world  Support from the government  The south side of the building has to have most of the glass
  • 14. Where To Start ? Europe
  • 15. Why Europe?  Aware about their footprint  Over the last 20 years in Europe electricity consumption in European non-residential buildings has increased by a remarkable 74%
  • 16. The main legislative instrument in Europe is the 2002 Energy Performance in Buildings Directive (EPBD) and its 2010 recast •Setting up EU–wide nearly Zero Energy Buildings requirements •When existing buildings undergo ‘major renovation’, their energy performance should be upgraded. •Insulating glass for the windows Building glass market •renovation of existing stock , represent the vast majority of buildings and the biggest potential in energy savings. •European coated glass market: 175 million euros, +15% per year! Government support •EU structural funds and resources from other EU and international sources are also available for renovation works, particularly in the Central and East region countries •Specific support depending on each of the countries Ambition is to see all EU buildings renovated between now and 2050
  • 17. What Other Potential Places? Singapore
  • 18. Why Singapore ?  Final Energy Consuption by sector
  • 19. Solar PV systems •Viable source of renewable energy •Equatorial location of singapore Energy consumed by the buildings •30% to 50% is from cooling system new legislative requirements •minimum Green Mark standard when a cooling system is installed or changed •submit energy audits on the cooling system once every three years as well as energy consumption data every year •Branching with BCA to promote sustainability such as reducing water and energy consumption by adopting best practices in environmental design. New regulatory measures with the old one will help meet Singapore's target of greening 80 per cent of building stock by 2030
  • 20. Where Else? India
  • 21. Why India?  Buildings in India consume about 20% of the country’s total electricity
  • 22. The green rating systems followed in India are •LEED India- administered by the Indian Green Building Council (IGBC); •GRIHA -Green Rating for Integrated Habitat Assessment developed by TERI (The Energy and Research Institute) Market •Solar-powered equipment and applications would be made compulsory in all government buildings, as well as hospitals and hotels. •The construction industry growing at rate of 10% compared with the world average of 5.2% Government support •Launched the Energy Conservation Building Code (ECBC) under the National Building Codes and Standards •Is voluntary not yet compulsory Most green buildings in India are coming up in Mumbai and Chennai. Mumbai, being the financial hub of India, is more preferred by large MNCs, especially financial conglomerates
  • 23. And Eventually….. The World
  • 24. Direct Competitors  Isolated Smart glass  Solar protection (SP) 10 to 50  Switchable Smart Glass (clear/opaque)  Electrical switch to switch modes
  • 25. Secondary Competitors  Control the amount of Sunlight entering the office  Added aesthetic value to the office  Different Colors & material selection  Electrical or manual models  Sound proof  Fire Resistant  Solar control
  • 26. Indirect Competitors  Solar cells  Reduced Dependence on Fossil Fuels  Environmental Advantages
  • 27.  We combine the best out of 3 products:
  • 28. Peer+  Switchable Smart glass (dark/bright/privacy)  Windows delivered in any desired color  Autonomous power supply (integrated solar cells)  Wireless Installation  Energy generated within the glass will power the switching and the remote control receiver  Only window with Payback!
  • 29. Comparative Pricing Standard isolation HR++ Peer+ Smart glass Sunblocking glass Energy glass Features Standard • Insulation • Controllable insulation • Sun reflecting opacity • Filters sunlight • Generates electricity Price S$ 50/ m2 S$ 140/ m2 S$ 160/ m2 Payback time 0 More than 10 years • 5-9 years • 3-5 years with government support • Even less with use of energy surplus
  • 30. Market Comparison High Peer+ HR++ Viridian Smart Glass Average International Pro Display Automatic Blinds Conventional Blinds Low
  • 31. Market Comparison High Efficiency Peer+ Hr++ Viridian Smart Glass International Cheap Expensive Conventional Prodisplay blinds Automatic blinds Low Efficiency
  • 32. Method Of Value Capture 2 strategies: • Short-term strategy: the SEG is unknown, so Peer+ has to sell directly the product to: • companies that want to build/renovate their office buildings • Renovation companies and building contractors • Long-term strategy: Glass manufacturers pay Peer+ for the use of the SEG technology. They pay a commission for each SEG sold
  • 33. Short-term Strategy Renovation firm Building contractors Peer+ sell the SEG to companies for their office buildings, sometimes through Agreements with glass renovations companies or building manufacturers manufacturers
  • 34. Long-term Strategy Renovation firm Building contractor Final customer Companies’ office buildings Glass manufacturers Pay a commission to Peer+ for each SEG sold
  • 35. Cost Structure Manufacturing (during the Promotion and Mainly R&D first stage of Marketing the launch)
  • 36. Scope Of Activities-R&D  Peer+ located at TU/e campus Many TU/e lab facilities: Chemical synthesis Optical characterization Test facades Closely related research area’s: Solar concentrator and LC Intelligent facades Light institute  In close collaboration with: MiPlaza of Philips Research Dutch Polymer Institute - Value Centre Chemical industry
  • 37. Scope Of Activities-Operation & Marketing Renovation Firm Glass Final Manufacturers Customer Building Contractor
  • 38. Strategic Control: how to sustain profitability?  First entrant : first smart glass with energy saving feature -> Not sufficient  Patents to protect the technology  R&D: Continuous improvements to always have a better product -> Peer+ has already planned future versions of the SEG