Augmented Reality - Alistair Hart

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Augmented Reality - Alistair Hart

  1. 1. AUGMENTED REALITY (AR)WHAT IS IT & WHY IS IT AWESOME? Alistair Hart, Mangoesmapping Fungis workshop 16.11.12
  2. 2. Augmented Reality (AR)• What is it – types of AR• Examples, historic and current• Who uses AR?• AR for smartphones• The future for AR• Privacy Issues• AR app demos
  3. 3. Marker-based AR• Marker-based AR uses marker/s or an image of some kind that an AR application can be programmed to identify.
  4. 4. Marker-based ARcredit: Lynn Barry, Pranav Mistry, MIT Media Lab
  5. 5. Marker-based AR• The SixthSense augmented reality system lets you project a phone pad onto your hand and phone a friend -- without removing the phone from your pocket.• Can you see the markers?
  6. 6. Marker-based AR
  7. 7. Markerless AR?• Overlaying artificial information about the environment and its objects on images of the real world – location based…• The location-based Augmented Reality view provides a direct view of reality "enhanced" with additional, computer-generated content, as opposed to a conventional map, which provides an abstract view from above.
  8. 8. Early Example - 1984credit: Hollywood.com
  9. 9. Current example - BMW
  10. 10. MVS Virtual Cable
  11. 11. Markerless AR?• AR can use the following device features: – GPS – Inclinometer – Gyroscope – Solid state compass – Digital camera/optical sensor – Digital display/data projector – Wireless sensors – RFID tags• AR also needs access to data to augment reality!
  12. 12. Who uses AR• Tourists• Soldiers• Commuters• Consumers (Groceries to Real Estate)• Jobseekers• Pilots• Restaurant goers• The incontinent…
  13. 13. • Today’s focus is on AR apps for Smartphones…
  14. 14. Smartphone AR
  15. 15. Layar
  16. 16. CBA PropertyGuide
  17. 17. Wikitude
  18. 18. Future of AR• Apps to show homeowners what different paint colours look like in a room• Grocery shopping apps: – user reviews – health information – ingredient explanations – competing products
  19. 19. Future of AR• Current industry estimates are that AR market segment will reach $3 billion p.a. by 2016, with profound impacts on education, training and business• Growth rate of AR market segment reflects growth in early days of spatial industry
  20. 20. Privacy Risks?• AR connecting with social media accounts (eg. myspace, facebook)• Point your phone at someone and gain information about him/her• Child safety??• No indications technology heading this way anytime soon
  21. 21. Privacy Risks?• AR connecting with social media accounts (eg. myspace, facebook)• Point your phone at someone and gain information about him/her• Child safety??• No indications technology heading this way anytime sooncredit: Hollywood.com
  22. 22. App demos if time
  23. 23. Thanks for listening!

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