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Evaluate your invention


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Your invention is good or bad (?) The important thing is to evaluate it... This slide introduce how to practice invention & procedure of evaluation

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Evaluate your invention

  1. 1. Evaluate your invention Chen JingFung (Grace) 2012/03/08 Chapter 2 &4, “Patent It Yourself: Your Step-by-Step Guide” 15th, 2011, ISBN: 1413313825 industrial applicability or industrial application is a patentability requirement Industrial Applicability
  2. 2. Outline • Invention practice • Evaluate your invention – Building a prototype – Commercial concept – Examine it – Secret vs. ask for advice (?) grace@csie.ntut 2
  3. 3. Invention practice (1-1) • Problem: – Excavators damage buried cable (or pipes) grace@csie.ntut 3
  4. 4. Invention practice (1-2) • Problem: – Excavators damage buried cable (or pipes) – Solution grace@csie.ntut 4 New-use: invention point: “colorful”
  5. 5. Invention practice (1-3) • Problem: – Police pistols are fired by unauthorized persons grace@csie.ntut 5 Right gay?
  6. 6. Invention practice (1-4) • Problem: – Police pistols are fired by unauthorized persons – Solution grace@csie.ntut 6 Samarium Cobalt Magnets (SmCo)
  7. 7. Gyroscopic Top (2-1) • Problem: – Mr. Brown found hardly set a gyroscope’s rotor in motion • Principle – a spinning wheel set in a movable frame. When the wheel spins, it retains its spatial orientation, and it resists external forces applied to it. • Application – used in navigation instruments (for ships, planes, and rockets) 7 Foucault, FR physicist, 1st person demo it likes earth rotates 1851) Fig ref: Axis-cycle is stably ? grace@csie.ntut Fig ref:
  8. 8. Gyroscopic Top (2-2) • Problem: – Mr. Brown found hardly set a gyroscope’s rotor in motion • Solution: – Inventor: Paul L. Brown’s (Wiz-z-erTM) 1st royalty = 5 x his annual salary grace@csie.ntut 8 Foucault, FR physicist, 1851) Photo ref: US3945146 (1976) USD322100 (1991)
  9. 9. Xerography (3-1) • Problem: – Daily job need to review many patents – Copying documents cost much time & operating complicatedly grace@csie.ntut 9 carbon paper be patented in 1806
  10. 10. Xerography (3-2) • Problem: – Copying documents cost time & operating complicatedly • Solution grace@csie.ntut 10 US2297691 carbon paper be patented in 1806 – Mr. Carlson, a patent attorney, invented a light- reflection copier at his spare time • Kodak rejected his propose • Haloid Co. accepted it & changed its name to Xerox Co.
  11. 11. Summary – invention skills (4-1) grace@csie.ntut Ivory® Ad: “It Floats!” 11 • Most inventions’ creation by recognizing a problem & finding a solution – KISS (Keep It Simple, Stupid!) • One important principle to successful inventing – “Accident” -> “Good idea” • Ex. A worker left the soap-making machine on too long, causing air to be dispersed into the soap mixture as Ivory® – P&G ordered the extended mix time as a standard setting
  12. 12. Summary – invention skills (4-2) • Most inventions’ creation by recognizing a problem & finding a solution – Try to conceive of ramifications to enhance its value • If you have trouble => use nonlinear tech. let go of assumptions… – Beware of the novice inventors’ PGL • Paranoia, Greed, Laziness grace@csie.ntut 12 Paranoia Greed Laziness
  13. 13. Why evaluate your invention (1-1) grace@csie.ntut 13 • Reason – Avoid needless expense & effort, don’t spend significant time or money on your creation – Should proceed: • Put your creation to be sold profitably for a significant period of time Cost1: $100,000 in profits or royalties Over x 20 Cost1 To spend for searching, building a model & patenting
  14. 14. Why evaluate your invention (1-2) • Misconception: “patented failure” – Get a patent will be assured of fame & fortune – “It is to be remembered, that the pursuit of wealth by means of new inventions is a very precarious and uncertain one; • a lottery where there are many thousand tickets for each prize.” —Eli Whitney grace@csie.ntut 14
  15. 15. Patent Application: PPA vs. RPA • RPA: Regular Patent Application • PPA: Provisional Patent Application grace@csie.ntut 15 The invention is 1st sold for sale File a valid patent application 1 yr to start test marketing Utility patent (RPA) has 1 yr secret!! “1 yr rule”: 35USC 102 Apply PPA Almost a yr to test market File a RPA Examining it is feasible (?)
  16. 16. Building a prototype grace@csie.ntut 16 Fig ref: Task board reduces GaN HEMT (transistors) production costs (< 1/3) in mobile base station amplifiers for 3G and beyond (IEDM 2004)ref: • How to evaluate your invention? – Building a prototype to test operability • Try to have them made of cardboard by an economical prototyping technique • Simulation by computer-world » Ensure a field trial success • Consult with a single expert simulation
  17. 17. Commercial concept • How to make your invention to generate a significant profit? – Problem: • How to promote, how well it’s designed, how well it’s packaged, the mood of the market, what time it 1st show (debut) … – Most marketing experts say: five “P” factors • Production • Price • Position (its place in the market) • Promotion • Perseverance grace@csie.ntut 17
  18. 18. Intangible factors for market – Talented design – Trademark (good slogan) grace@csie.ntut 18 Fig ref: Slogan: “Roaches check in, but they don’t check out” Slogan: “The daily diary of American Dream” Fig ref: Fig ref: $15 RMB Fig ref: $60,000 USD Swiss 18K gold Westminster Chime carillon minute repeater by Constant Piguet circa 1900. Fine 34 jewel frosted gilt movement with four hammers striking on four gongs and silent centrifugal governor. vs.
  19. 19. Commercial feasibility evaluation • Despite the marketing uncertainties to take your time run some scientific & objective work in 4 areas • Positive (+) & negative (-) marketing factors – attached to your invention • Consultation – with experts, potential users of the invention, marketing people, and others • Research – into prior developments in the same area as your invention, and • The operability of an actual construction of the invention grace@csie.ntut 19 + -
  20. 20. “+” & “-” factors evaluation grace@csie.ntut 20 Ref: Patent It Yourself book P.499
  21. 21. “+” & “-” factors test (1-1) grace@csie.ntut 21 • Weight (-100 ~ 100) – Assign advantage or disadvantage weight on commercial value • Balance scale analogy – Help you understand the “+” & “-” factors – Don’t be used with any true quantitative accuracy – Team work: • discuss to a common criteria for evaluation • Avoid bias Bias
  22. 22. “+” & “-” factors test (1-2) • Consider each negative value carefully – Even the negative value cause to change design or produce new production equipment – Keep to improvement it as early as possible • Didn’t justify the cost of replacing existing production equipment, or the cost associated with manufacturing & promoting the device • The positive factors – Great value to you help to convince a patent examiner • Proof: your invention’s patentability • Or when selling the invention to a potential licensee – Potential licensee: any organization or industry wanting to commercially utilize an invention grace@csie.ntut 22
  23. 23. “+” & “-” factors summary • Summary those “+” & “-” factor for commercial evaluation purposes to a list – Make you focus on drawbacks (1 ~ more) – Provide a way of comparing 2 different inventions for relative value • Let you concentrate more effort on – “Sell” your invention to PTO, a potential licensee, or a judge (fight existing patents) • Examiner -><- you : unobvious – Best prove by new & unexpected (superior) results of the type listed above grace@csie.ntut 23
  24. 24. Use the techniques of Consultation & Research • Avoid bias to take the wrong path -> extend your investigation by doing some consultation & research – Make sure the field of your invention – Do your patentability search, • Using backgrounds to improve your ability – Prepare your application, – Market your invention & – Deal with the PTO grace@csie.ntut 24 Protect invention
  25. 25. Call help – lay friends • Ask both nonprofessionals and experts in the particular field for an opinion, and researching the relevant literature – Tool: the positive and negative factors evaluation list – Nonprofessionals • They will tell you a consumer item what they like to purchase – Lay friends • Their opinion you trust and feel will be objective • Build a Working Model (WM) – Inquire as to what price they’d be willing to pay – Show WM to them and ask if they’d buy it and for what price grace@csie.ntut 25
  26. 26. Call help – Experts • Experts to be consulted in the particular field, they can supply you with relevant feedback – Salespeople and buyers in stores that sell devices similar to yours – Friends who are “in the business.” – Engineers, managers, or technicians in companies in the field of your invention – Scholars, educators, or professors who do research in the area of your invention – Pay $$ to use the independent invention evaluation • Ex. WISC (about USD $500), I2 Innovation Institute (about USD $200), MIC (about USD$160 ~ USD$5,000) … grace@csie.ntut 26
  27. 27. Nondisclosure vs. Disclosure grace@csie.ntut 27 Ask for advice Keep secret
  28. 28. The part of Non- disclosure Agreement grace@csie.ntut 28 Richard Stim, Attorney, Nondisclosure Agreement for Inventors, March 2008, 6th Edition • Keeping Trade Secrets Ref: Patent It Yourself book P.489-490
  29. 29. The template for Invention Disclosure grace@csie.ntut 29 Ref: Patent It Yourself book P.491
  30. 30. Summary • Start to practicing invention & evaluating it (invention) – Review the procedure as • Building a prototype, • Commercial concept, • check it again, and • Secret vs. ask for advice grace@csie.ntut 30
  31. 31. Reference • David Pressman, chapter 2 &4, “Patent It Yourself: Your Step-by-Step Guide” to Filing at the U.S. Patent Office, 2011, 15th edition, ISBN-10: 1413313825 • Foucault pendulum in action at Houston Museum of Natural Science – about 180 degrees in 24 hours • Blog: – Introduce hybrid TV (hbbTV) including widget design, Android technology (API), system, ecosystem, framework, service, application…, – Agile for progressing: • About how to teamwork – Some programming info. as Apache wookie, refactoring tech, CE-HTML, a solution about removing a backdoor “Trojan” & surveillance paper grace@csie.ntut 31