WordPress As A CMS


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The business side of web development using WordPress as a CMS. Includes themes, plugins. By Robin Heppell

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  • This is my uncle’s obituary on the McCalls site. At first it looks like a regular post, but let me point out all of the customization that is going on here. Photo – custom fieldInstead of Leave a Reply, it says Offer CondolencesInstead of Comments, it says Messages of CondolenceWe have the Custom Sidebar plugin at work – pulling a special widget at the topBelow that we have Cforms at work as a TAF feature
  • Here are 7 Tips if you are going to be developing websites for clients
  • WordPress As A CMS

    1. 1. WordPress as a CMS<br />
    2. 2. Quick Snap Shot of Robin Heppell<br />Born & raised in Victoria<br />Funeral Director for 20 years at McCall Bros.<br />Resident techie & web guy<br />Became industry consultant / speaker<br />Focused on Online Marketing for Funeral Homes<br />Started offering clients websites built with WordPress<br />
    3. 3. Heppell - WordPress Numbers<br />31: Number of WordPress websites sold to date<br />10,070: Largest number of posts on client website<br />750: Average annual fee paid by clients for hosting, support, and training ($USD)<br />11: Number of minutes to have client post indexed by Google<br />9,750: Most expensive WordPress website we have sold to date ($CDN)<br />
    4. 4. Quote from Cory Miller, iThemes.com<br />&quot;As a WordPress design expert, I get to see the platform used in numerous ways, but when Heppell calls, I know that he is going to push me and WordPress to its limits - and his clients will be the benefactors of his creativity and vision.”<br />
    5. 5. WordPress as a CMS Agenda<br />Reasons why you should use WP as a CMS<br />My history with WordPress as a CMS<br />WP CMS: Themes, Architecture, Plugins<br />Behind the scenes of Local Examples<br />Web Development Business & WordPress<br />
    6. 6. 6 Reasons Why WP as a CMS…<br />Easily create pages (and fast)<br />Navigation organization is easily updated<br />“Draft” is much better than “Under Construction”<br />End User is able to perform updates – gives them sense of control<br />Multiple users, various permissions<br />Never have to “rebuild” site again<br />
    7. 7. Intro to WordPress thanks to Tris Hussey<br />Tris Hussey<br />Writer, Blogger, Photographer, Educator<br />www.TrisHussey.com<br />www.Twitter.com/trishussey<br />
    8. 8. My 1st WP CMS thanks to Brian Gardner<br />Brian Gardner<br />Revolution Themes / StudioPress<br />www.BrianGardner.com<br />www.Twitter.com/bgardner<br />
    9. 9. My 1st Funeral Site thanks to Cory Miller<br />Cory Miller<br />Marketer,iThemes Co-founder<br />www.CoryMiller.com<br />www.Twitter.com/corymiller303<br />
    10. 10. Premium CMS Themes<br />
    11. 11. Other Premium CMS Theme Options<br />Note: I do not have any personal experience with these themes: <br />ThemeForest.net<br />PageLines.com<br />WooThemes.com<br />PremiumThemes.net<br />Google: best business wordpress themes<br />Ask other attendees here today…<br />
    12. 12. Premium (Paid) vs. Free<br />No license issues<br />Clean branding – no footer links<br />Support & customization<br />You get what you pay for<br />Another Alternative: Custom Theme<br />(approx. $1,000 to $3,000)<br />
    13. 13. 5 Steps for Website Architecture <br />Know your (your client’s) end goal first<br />Create draft sitemap<br />What pages do you want<br />What main categories of posts<br />Anything special about home page<br />Choose theme<br />Build site<br />Review and revise<br />
    14. 14. WP’s Architecture Details<br />Pages<br />Page ordering<br />Parent & Child pages<br />Page Templates<br />Posts <br />Post Categories<br />Blog Index pages<br />
    15. 15. Page Ordering<br />
    16. 16. More Advanced Architecture<br />Custom Page Templates<br />Full-width page, squeeze page<br />Custom Post Templates<br />2nd Class of Post (Obit Posts for Funeral Homes)<br />Custom Plugins<br />Custom Sidebar Plugin (Specific Pages, Posts)<br />Powerful Widgets<br />Easily specify home page & sidebar content<br />
    17. 17. 8 Free Plugins we use for CMS Sites<br />All In One SEO<br />Related Posts<br />XML Sitemaps<br />Ultimate Plugins Smart Update Pinger<br />Exclude Pages<br />Custom Field Redirect<br />Redirect Parent to First Child<br />CFormsII<br />
    18. 18. www.McCallBros.com<br />
    19. 19.
    20. 20. www.StewartMonumental.com<br />
    21. 21.
    22. 22. www.ROBP.ca<br />
    23. 23.
    24. 24. 14 13 WP Friendly Small Businesses<br /> Funeral Industry<br />Real Estate Agents<br />Used Cars<br />Restaurants<br />Dentists<br />Wellness / Chiro<br />Lawyers<br />Fitness<br />Spa / Beauty / Hair<br />Financial Planners<br />Trades / Repairs<br />Accountants<br />Vets<br />Interior Design<br />
    25. 25. 7 Web Development Business Tips<br />Find out what their website goal is<br />Get JingProject.com/pro<br />Create Faux (Mock) site as demo<br />Create Jing video showing how easy it is<br />Don’t under price yourself<br />Collect & create case studies<br />Create & document your web dev. process<br />
    26. 26. 8 Competitive Advantages of WP CMS<br />Unlimited Pages (including landing pages)<br />Never-again Website Rebuilds<br />Easy updating – No HTML required<br />Fully Integrated Blog<br />Posts searchable in Google in 30 minutes<br />Social Media integration<br />Mobile-friendly website<br />Multi-media integration<br />For more see: www.FuneralFuturistWebsites.com/website-features<br />
    27. 27. Any Developers Looking for Work?<br />We are expanding our team and are looking for someone with knowledge of WordPress, PHP, & CSS or Custom WP Theme design.<br />
    28. 28. Heppell Contact Info: <br />Robin Heppell<br />robin@funeralfuturist.com<br />250-744-3595<br />http://twitter.funeralfuturist.com<br />http://linkedin.funeralfuturist.com<br />http://facebook.funeralfuturist.com<br />http://youtube.funeralfuturist.com<br />