Facebook  in 10 Minutes a Day Social Media for Small Business Robin Heppell presents…
Local Business is Relationships
<ul><li>Fraternities: Freemasons, Eastern Star, Knights of Columbus, Elks </li></ul><ul><li>Service Clubs: Rotary, Kiwanis...
Social Media Plan <ul><li>Try to incorporate these strategies for your Plan </li></ul><ul><li>Activity look (MINE) for Fri...
Activity MINE for Friends <ul><li>Upload contacts from Outlook or other webmail accounts  </li></ul><ul><ul><ul><li>(Don’t...
Be Seen Daily <ul><li>Be Positive & Optimistic with Status Updates and comments </li></ul><ul><li>Use the “Like” option – ...
2 nd  Degree Business Promotion <ul><li>NOT:  </li></ul><ul><li>“ Come to our Holiday Memorial Service”  </li></ul><ul><li...
Create Expert Status <ul><li>Be seen as the [Your Business] expert in your community </li></ul><ul><li>Connect with other ...
Gather Useful Information
Bonus: Leverage Old Networks <ul><li>Since you are going to be spending time at these events and meetings anyway… </li></u...
10 Minutes a Day - 4 Quarters <ul><li>25%:  Personal Updates </li></ul><ul><ul><ul><li>Show that you are a family person, ...
Slides, Handouts, Worksheets <ul><li>www.LocalBusinessGurus.com/smcv10 </li></ul>
<ul><li>Questions? </li></ul>
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Facebook in 10 Minutes A Day - Social Media for Small Business

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http://www.localbusinessgurus.com/smcv10/

Presented at Social Media Camp 2010 in Victoria, BC

Go to the link above for handouts and worksheets

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  • :33 [Talk about Gramps] CLICK - Creedy
  • Facebook in 10 Minutes A Day - Social Media for Small Business

    1. 1. Facebook in 10 Minutes a Day Social Media for Small Business Robin Heppell presents…
    2. 2. Local Business is Relationships
    3. 3. <ul><li>Fraternities: Freemasons, Eastern Star, Knights of Columbus, Elks </li></ul><ul><li>Service Clubs: Rotary, Kiwanis, Lions </li></ul><ul><li>Church </li></ul><ul><li>Civic: Town council, Parent Advisory </li></ul><ul><li>Sports: Coaching, Managing, Participating </li></ul><ul><li>Business: Chamber, Leadership Groups, BNI </li></ul>Conventional Places to Network
    4. 4. Social Media Plan <ul><li>Try to incorporate these strategies for your Plan </li></ul><ul><li>Activity look (MINE) for Friends </li></ul><ul><li>Be seen daily (regularly), but don’t be loud </li></ul><ul><li>2 nd Degree Business Promotion </li></ul><ul><li>Create Expert Status </li></ul>
    5. 5. Activity MINE for Friends <ul><li>Upload contacts from Outlook or other webmail accounts </li></ul><ul><ul><ul><li>(Don’t invite people though who aren’t members) </li></ul></ul></ul><ul><li>Search Local Groups & Fan Pages – and see who are mutual friends </li></ul><ul><ul><ul><li>Join if appropriate, but not necessary </li></ul></ul></ul><ul><li>Search (Hang Out with) the Popular People </li></ul>
    6. 6. Be Seen Daily <ul><li>Be Positive & Optimistic with Status Updates and comments </li></ul><ul><li>Use the “Like” option – gets you on the radar without saying anything </li></ul><ul><li>Acknowledge Birthdays </li></ul><ul><li>Connect people </li></ul>
    7. 7. 2 nd Degree Business Promotion <ul><li>NOT: </li></ul><ul><li>“ Come to our Holiday Memorial Service” </li></ul><ul><li>INSTEAD: </li></ul><ul><li>“ Just finished setting up all of the Poinsettias for our Holiday Memorial Service” (add pic) </li></ul>
    8. 8. Create Expert Status <ul><li>Be seen as the [Your Business] expert in your community </li></ul><ul><li>Connect with other local businesses and Cross Promote </li></ul><ul><li>Source “[Your Business] – Related” articles </li></ul><ul><ul><li>Customized iGoogle Homepage </li></ul></ul>
    9. 9. Gather Useful Information
    10. 10. Bonus: Leverage Old Networks <ul><li>Since you are going to be spending time at these events and meetings anyway… </li></ul><ul><li>Update your status when appropriate </li></ul><ul><li>Take your camera or video camera & take pics and vids of Awards Ceremonies, Recitals, Civic events – and then TAG!!! </li></ul>
    11. 11. 10 Minutes a Day - 4 Quarters <ul><li>25%: Personal Updates </li></ul><ul><ul><ul><li>Show that you are a family person, good member of the community, add photos of local events </li></ul></ul></ul><ul><li>25%: Liking, Commenting on Others </li></ul><ul><ul><ul><li>Congratulate, Birthday Wishes </li></ul></ul></ul><ul><li>25%: Disseminating Useful Information </li></ul><ul><ul><ul><li>Use “Information Dashboard by Google” </li></ul></ul></ul><ul><li>25%: Business Updates & Event Promotions </li></ul><ul><ul><ul><li>Use an indirect tone when talking about work </li></ul></ul></ul><ul><ul><ul><li>Use Facebook Ads to promote Events </li></ul></ul></ul>
    12. 12. Slides, Handouts, Worksheets <ul><li>www.LocalBusinessGurus.com/smcv10 </li></ul>
    13. 13. <ul><li>Questions? </li></ul>

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