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ideato
Help yourself,
Grow a healthy ecosystem
francesco fullone
ff@ideato.it
@fullo / @ideato
ideato
CEO &
Founder
Who am I
president
ideato
Who am I
president
ideato
no-profit association
no offices
online meetings
300 members in
the whole country
promote good
dev practices
ideato
O!"# $p%! & '()#...
ideato
Not
enough
(real)
developers
ideato
Companies don’t train properly their
developers, freelancers don’t find (an excuse)
to learn high level stuff
Shoul...
ideato
(an ecosystem building case study)
ideato
* free
* in italian
* “for the community”
ideato
ideato
*It could work!
ideato
After 5 editions we
declare it a...
ideato
(partial)
#FAILure
ideato
* free => 40% drop-off rate
* not appealing enough for
the (foreign) php-rockstars
* too many beginner talks
ideato
we were
limited by the
budget
L#&r!, D!, R"p"#$
Conference is for pros
ideato
Not for hobbyist
but for pros!
ideato
No more free
tickets
ideato
* book a better venue
* invite foreign speakers
* have some budget left
for other activities
It’s not free but...
w...
ideato
English is our lingua franca
ideato
languages evolution
0
25
50
75
100
2003 2004 2006 2007 2008 2009 2010 2011 2012 2013
english italian
ideato
* reached new attendees
* introduced italian speakers
to an international audience
* facilitated international
syne...
ideato
2003
2004
2006
2007
2008
2009
2010
2011
2012
2013
500 tickets sold
300 attendees each day
L"#r%, D%, R"p"#$
take back italian fellows
ideato
The
“PUG Program”
ideato
Bring some love to the
“other side of the community”
* Cheap (but not free) conferences
in italian as a “gym” to ra...
L"#r%, D!, R#p#&'
helping ourself is to help other communities
ideato
Raise the bet
and other 15 conferences...
L#&r!, D!, R"p"#$
a lean process (?)
ideato
ideato
jsDay + phpDay 2014
14th-17th May 2014 Verona
www.phpday.it / www.jsday.it
ideato
Questions?
skype: ffullone
twitter: fullo
email: ff@ideato.it
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how we create the grusp and the phpday as one of the most important technology conference in italy

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Help yourself, grow an healthy ecosystem

  1. 1. ideato Help yourself, Grow a healthy ecosystem francesco fullone ff@ideato.it @fullo / @ideato
  2. 2. ideato CEO & Founder Who am I president
  3. 3. ideato Who am I president
  4. 4. ideato no-profit association no offices online meetings 300 members in the whole country promote good dev practices
  5. 5. ideato O!"# $p%! & '()#...
  6. 6. ideato Not enough (real) developers
  7. 7. ideato Companies don’t train properly their developers, freelancers don’t find (an excuse) to learn high level stuff Should we create something to help the grown of a better ecosystem for (php) developers?
  8. 8. ideato (an ecosystem building case study)
  9. 9. ideato * free * in italian * “for the community”
  10. 10. ideato ideato *It could work!
  11. 11. ideato After 5 editions we declare it a...
  12. 12. ideato (partial) #FAILure
  13. 13. ideato * free => 40% drop-off rate * not appealing enough for the (foreign) php-rockstars * too many beginner talks
  14. 14. ideato we were limited by the budget
  15. 15. L#&r!, D!, R"p"#$ Conference is for pros
  16. 16. ideato Not for hobbyist but for pros!
  17. 17. ideato No more free tickets
  18. 18. ideato * book a better venue * invite foreign speakers * have some budget left for other activities It’s not free but... we can
  19. 19. ideato English is our lingua franca
  20. 20. ideato languages evolution 0 25 50 75 100 2003 2004 2006 2007 2008 2009 2010 2011 2012 2013 english italian
  21. 21. ideato * reached new attendees * introduced italian speakers to an international audience * facilitated international synergies It’s not in italian so we...
  22. 22. ideato 2003 2004 2006 2007 2008 2009 2010 2011 2012 2013 500 tickets sold 300 attendees each day
  23. 23. L"#r%, D%, R"p"#$ take back italian fellows
  24. 24. ideato The “PUG Program”
  25. 25. ideato Bring some love to the “other side of the community” * Cheap (but not free) conferences in italian as a “gym” to raise new speakers and developers * Create connections with local companies * Write and translate books in italian
  26. 26. L"#r%, D!, R#p#&' helping ourself is to help other communities
  27. 27. ideato Raise the bet and other 15 conferences...
  28. 28. L#&r!, D!, R"p"#$ a lean process (?)
  29. 29. ideato
  30. 30. ideato jsDay + phpDay 2014 14th-17th May 2014 Verona www.phpday.it / www.jsday.it
  31. 31. ideato Questions? skype: ffullone twitter: fullo email: ff@ideato.it

how we create the grusp and the phpday as one of the most important technology conference in italy

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