Don’t be a #grinfucker     Bart Lorang      @lorangb
The Fucking PyramidsMe              My Fiancée     My Phone
600K repins on
500Kunique visitors in 48 hours
All of Bart’s Posts Combined          Sarah’s First Post500,000375,000250,000125,000     0                    Page Views
Grin-fucked:“In business when someone smiles and shakes yourhand assuring you that they have heard and will act uponyour r...
“Don’t	  get	  grinfucked	  by	  your	  users”
25Kunique visitors in 48 hours
$1Kper month in AdSense Revenue                          Source: Experian
“Apple	  Pie	  Baked	                               “The	  Grinfucking	   in	  Apples	  Girl”                             ...
How we avoidgetting grinfucked at
“Get out of the  Building”
“It’s Just Data”
How disappointedwould you be if youcould no longer use      _____ ?
“Those that struggle for traction arealways under 40%, while most that gain strong traction exceed 40%”                   ...
5%                                     5%                                                26%      api                     ...
4%    iPhone                                       22%      App                       24%                                 ...
How likely are youto recommend _____    to a friend or     colleague?
On a scale of 0-10, How likely are you to recommend           _____ to a friend or colleague?
+72%
api      +32%       Average	         9.05
5%iPhone   Average	           7.7
What is one thing we can do to   improve?
10 - Extremely Likely to Recommend            Very Disappointed“It didn’t really work at all, but we want towork with you ...
10 - Extremely Likely to Recommend           Very Disappointed“Nothing honey, you’re doing great. We’re      so proud of y...
“Your	  Mom	  is	  not	  a	  Valid	  Test	  Market”
Disagree?Don’t grinfuck me.
Bart Lorang - Don't Be A Grinfucker
Bart Lorang - Don't Be A Grinfucker
Bart Lorang - Don't Be A Grinfucker
Bart Lorang - Don't Be A Grinfucker
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Bart Lorang - Don't Be A Grinfucker

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Bart Lorang - Don't Be A Grinfucker

  1. 1. Don’t be a #grinfucker Bart Lorang @lorangb
  2. 2. The Fucking PyramidsMe My Fiancée My Phone
  3. 3. 600K repins on
  4. 4. 500Kunique visitors in 48 hours
  5. 5. All of Bart’s Posts Combined Sarah’s First Post500,000375,000250,000125,000 0 Page Views
  6. 6. Grin-fucked:“In business when someone smiles and shakes yourhand assuring you that they have heard and will act uponyour recommendation or concerns when in truth you havealready been ignored and dismissed.”
  7. 7. “Don’t  get  grinfucked  by  your  users”
  8. 8. 25Kunique visitors in 48 hours
  9. 9. $1Kper month in AdSense Revenue Source: Experian
  10. 10. “Apple  Pie  Baked   “The  Grinfucking   in  Apples  Girl” Guy”
  11. 11. How we avoidgetting grinfucked at
  12. 12. “Get out of the Building”
  13. 13. “It’s Just Data”
  14. 14. How disappointedwould you be if youcould no longer use _____ ?
  15. 15. “Those that struggle for traction arealways under 40%, while most that gain strong traction exceed 40%” Sean Ellis Founder, Startup Marketing
  16. 16. 5% 5% 26% api 63%Very DisappointedSomewhat DisappointedNot Disappointed (It isn’t useful)N/A - I don’t use it.
  17. 17. 4% iPhone 22% App 24% 49%Very DisappointedSomewhat DisappointedNot Disappointed (It isn’t useful)N/A - I don’t use it
  18. 18. How likely are youto recommend _____ to a friend or colleague?
  19. 19. On a scale of 0-10, How likely are you to recommend _____ to a friend or colleague?
  20. 20. +72%
  21. 21. api +32% Average   9.05
  22. 22. 5%iPhone Average   7.7
  23. 23. What is one thing we can do to improve?
  24. 24. 10 - Extremely Likely to Recommend Very Disappointed“It didn’t really work at all, but we want towork with you guys and hope that you willhelp us get into TechStars, so I’m going to give you high ratings anyways” -­‐  A  Guy  Who  Didn’t  End  Up  GeBng  into  TechStars
  25. 25. 10 - Extremely Likely to Recommend Very Disappointed“Nothing honey, you’re doing great. We’re so proud of you. Love, Mom.”
  26. 26. “Your  Mom  is  not  a  Valid  Test  Market”
  27. 27. Disagree?Don’t grinfuck me.

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