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Session by Elle Woulfe, VP of Marketing at LookBookHQ, during the Circulate 2016 conference (hosted by Full Circle Insights). Learn Elle's 5-part plan that includes:
1) Creating a lead management framework.
2) Re-architecting marketing and sales frameworks.
3) Creating a new messaging framework and designing a new website.
4) Develop the buyer's journey and content pillars.
5) Test and determine the optimal marketing mix.
April 11, 2016 @ the Circulate 2016 conference hosted by Full Circle Insights, a B2B marketing analytics and funnel metrics solution provider.