Rm overview

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Rm overview

  1. 1. Mobilize Your Marketing<br />Reaction Media<br /> This document is provided by Reaction Media LLC for its sole use. This document shall not be discussed with, shown to, referred to or copied to third parties of Reaction Media LLC without the written permission of Reaction Media LLC. This document shall be kept in confidence in accordance with Reaction Media LLC confidentiality agreements. <br /> This document is the © copyright of Reaction Media LLC. All rights are reserved. No part of this document may be photocopied, reproduced, or translated to another without the prior written consent of Reaction Media LLC. <br />
  2. 2. Mobile Facts<br /><ul><li> 2.6 billion text messages are sent daily in the United States.
  3. 3. Daily usage of text messaging and mobile browsing is growing fastest </li></ul> among 35-54 year olds with over 40% of them text messaging daily. <br /><ul><li> Typically, 90% of text messages are opened compared to 20% for e-mails. </li></ul>U.S. mobile subscribers as of 2008: 233.8 million<br />
  4. 4. Mobilize Your Marketing<br />Reaction media provides your brand with a MEASUREABLE means to reach this growing demographic in the MOBILE world.<br /><ul><li>Reaction Media is a solution that extends traditional advertising options.
  5. 5. Reaction Media allows your brand to MOBILIZE all of its marketing channels .
  6. 6. The Reaction Media Mobile Platform will allow individuals to access additional</li></ul> information about your brand and its products instantly on their mobile phones.<br /><ul><li>Reaction Media will turn any ad into a mobile call to action.
  7. 7. Reaction Media will turn a response into a relationship.</li></li></ul><li>How it works…<br />All of your marketing will be tagged with KEYWORDS & SHORTCODES. <br />Example: “For more info Text HONDA to 555777” or “Text LUBE to 555777 to schedule your oil change”. <br />Reaction Media’s platform will automatically send notification to you when an interested party responds to a mobile call to action. You can track the cell phone user through Reaction’s powerful reporting tools. <br />HONDA<br />Create Mobile Web Pages <br />Reaction Media will provide your brand with dynamic mobile web pages. Each such page will be tailored to the specific needs of the campaign and provide mobile users with a deeper experience when compared to simple text only campaigns.<br />
  8. 8. Types of Mobile Campaigns<br />The Reaction Media Mobile Platform provides <br /> several types of campaigns.<br /><ul><li>Text Message Only Campaigns
  9. 9. Mobile Web Campaigns
  10. 10. Searchable Inventory
  11. 11. Appointment Scheduler
  12. 12. Coupon Delivery</li></ul>CAR<br />
  13. 13. Mobile Campaigns: Text only<br />2008 Ford Mustang GT, Sports package, All leather, blue tooth ready, <br />Please call 888-802-1777 NOW to schedule a test drive!<br />Mobile users receive:<br />A text message containing additional information<br />about a vehicle.<br />The advertiser can choose to send 1 message (as<br />shown in this example) or 2 text messages as seen<br />on the following page.<br />
  14. 14. Reply MORE for more information about similar vehicles or visit<br />www.ocrcars.com.<br />2008 Ford Mustang GT, Sports package, All leather, blue tooth ready, <br />Please call 888-802-1777 NOW to schedule a test drive!<br />CAR<br />
  15. 15. Mobile Campaigns: Mobile web pages<br />Mobile users receive:<br />A text message containing information<br />A link to a mobile web page containing additional<br /> information about that specific vehicle.<br />Each such page will be tailored to the <br />specific needs of the advertiser and will<br />provide mobile users with a deeper <br />experience when compared to text only <br />campaigns.<br />
  16. 16. Mobile Campaigns: Mobile web pages<br />Oakwood offers turn-key solution to your long-term housing needs. Our apartments complexes offer a full range of amenities from spas and fitness centers to business service rooms.<br />Find a location<br />About Us<br />Thank you for your <br /> interest in the Oakwood corporate housing..<br />Click here http://rm_wap/jobs.aspx for more info on this job.<br />Mobile users receive:<br />A text message containing information<br />A link to a Mobile web page containing additional<br /> information<br />Each such page will be tailored to the <br />specific needs of the advertiser and will<br />provide mobile users with a deeper <br />experience when compared to text only <br />campaigns.<br />
  17. 17. Mobile Campaigns: Inventory Solution<br />Mobile users receive:<br />A text message with a link to a Mobile<br /> web page containing a searchable inventory.<br />In order to create an inventory solution<br />for a dealership Reaction Media will <br />need to integrate with a data feed provided<br />by the dealership. Speak to your account<br />representative for further details.<br />To search our inventory on your phone click on this link<br />http:rm-wap/cars.aspx<br />Or call 888-802-1777 NOW to speak to a sales associate.<br />
  18. 18. Mobile Campaigns: Inventory Solution<br />Search all of our listings on your phone by clicking on this link <br />http:rm-wap/homes.aspx<br />Mobile users receive:<br />A text message containing a link to<br /> a mobile web page containing a searchable<br /> inventory.<br />In order to create an inventory solution<br />for a real estate agent or brokerage<br />Reaction Media will need to integrate<br />with a data feed. Speak to your account<br />representative for further details.<br /><ul><li>Chefs kitchen, All appliances stainless steel, granite counter tops, Amenities include oversized pantry, wine cellar, bonus room</li></li></ul><li>Mobile Campaigns: Scheduling<br />Alan, this is to confirm your oil change at 1:00 PM on May 19 at Acme Chevrolet located at 7622 Wood Drive, Huntington Beach, CA 92647 <br />Reply CANCEL to cancel<br />Reply SERVICE to view a list of available times and schedule your oil changew NOW!<br />Mobile users receive:<br />An initial text message containing information<br />A second message requesting that they<br /> send a reply text message to receive a list of <br /> appointments.<br />Once they select an appointment the<br /> mobile user will receive text message alert before<br /> their appointment as a reminder.<br />4) Dealers will receive notifications via e-mail.<br />
  19. 19. Mobile Campaigns: Scheduling<br />Alan, this is to confirm your job interview at 1:00 PM on May 19 with Oakwood at 7622 Wood Drive, Huntington Beach, CA 92647 <br />Reply CANCEL to cancel<br />Reply APPT to view a list of available times and schedule your interview NOW!<br />Mobile users receive:<br />An initial text message containing information<br />A second message requesting that they<br /> send a reply text message to receive a list of <br /> appointments.<br />Once they select an appointment the<br /> mobile user will receive text message alert before<br /> their appointment as a reminder.<br />4) Employers will receive notifications via e-mail.<br />
  20. 20. Mobile Campaigns: Mobile Coupons<br />Bring this message to any CVS store and receive a $1.00 discount off the purchase of any Cadbury Schweppes products.<br />Reply STORE to find the a location near you.<br />Reply APPT to view a list of available times and schedule your interview NOW!<br />Mobile users receive:<br />A text message containing a discount offer.<br />A mobile coupon in the form of a picture.<br />
  21. 21. Dynamic reporting<br />Provide Statistical Analysis & Data Mining <br />Reaction Media Group has extensive experience in Mobile Direct Marketing and Mobile Database Management. This experience will allow you to assist your clients in developing the most effective solutions to match their needs. Reaction Media will measure key performance indicators such as response rates, message/branding impact and audience acceptance. Reaction Media’s platform will enable you to provide your clients with customized reporting and allow for the integration and sharing of existing data and as well as new data. <br />
  22. 22. Convergence<br />Mobile strategy fact: Mobile Works in All Sectors<br /><ul><li>Hi Desert KIA in Victorville used an exclusive mobile offer to drive sales. This mobile offer helped the dealership sell 9 out of 14 vehicles in a weekend.
  23. 23. Big City Burrito ran a mobile offer and received 255 opt-ins in a week, leading to the launch of a mobile database.
  24. 24. Pelican Hill Resorts uses mobile to assist its efforts to fill 1000 positions in four months.
  25. 25. The McMonigle Group uses mobile to provide home buyers with information and photos of its listings.</li></li></ul><li>Convergence<br />Mobile strategy fact: Mobile Works in All Sectors<br /><ul><li>RETAIL STORES can provide digital coupons for readers which can be instantly downloaded on their mobile phones.
  26. 26. REAL ESTATE AGENTS can offer complete real estate listings including mobile web photos, maps, additional property listings and on-site visit scheduling.
  27. 27. AUTO DEALERSHIPS can provide color photos for individual autos in addition to providing readers with mobile access to existing inventory as well as service department scheduling.
  28. 28. RESTAURANTS can offer readers instant access to menus and coupons.
  29. 29. EMPLOYERS can offer potential job applicants instant interview scheduling and appointment reminders.
  30. 30. CLASSIFIED ADVERSTISERS can ad mobile photographs to their traditional liner ads. </li></li></ul><li>It’s easy!<br />Reaction Media will….<br />Mobilize Your Content <br />It’s easy to do. Reaction Media offers a turn key solution that enables your <br />brand to quickly deploy a mobile call to action in any of its marketing collateral.. <br />End -User Interaction <br />Mobile users will be able to engage with your brand and its products at the moment when they are ready to by responding to the mobile call to action in your clients’ marketing material. The cost to the mobile user will depend on their specific wireless plan. While more and more wireless plans include unlimited text messages some mobile users may incur a per message fee.<br />Create a Mobile Communications Channel <br />Reaction Media Mobile Platform will enable your organization to interact with its <br />audience on their mobile devices to provide: <br /><ul><li> Receive Daily Prayers
  31. 31. Send Prayers to Friends and Family
  32. 32. Receive Ministry Info
  33. 33. Participate in the Ministry
  34. 34. Receive Information & Reminders About Upcoming Events
  35. 35. Links to richer content on mobile websites
  36. 36. Calls to action, i.e. join our mobile blog, etc.
  37. 37. Delivery of targeted message to specific groups </li></ul>Create Mobile Web Pages <br />Reaction Media will provide your organization with dynamic mobile web pages. Each such page will be tailored to the specific needs of the campaign and provide mobile users with a deeper experience when compared to simple text only campaigns. <br />Provide Statistical Analysis & Data Mining <br />Reaction Media Group has extensive experience in Mobile Direct Marketing and Mobile Database Management. This experience will allow Reaction Media to assist your organization in developing the most effective solutions to match its needs. Reaction Media will measure key performance indicators such as response rates, message/branding impact and audience acceptance. Reaction Media’s platform will provide your organization with customized reporting and allow for the integration and sharing of existing data and as well as new data. <br />Our clients<br />
  38. 38. Reaction Media 3435 Wilshire Blvd. Suite 1990 Los Angeles CA 90010<br />Tel: 213.620.1100 Fax: 213.620.1101 www.reactionmedia.com<br />This document is provided by Reaction Media LLC for its sole use. This document shall not be discussed with, shown to, referred to or copied to third parties of Reaction Media LLC without the written permission of Reaction Media LLC. This document shall be kept in confidence in accordance with Reaction Media LLC confidentiality agreements. <br /> This document is the © copyright of Reaction Media LLC. All rights are reserved. No part of this document may be photocopied, reproduced, or translated to another without the prior written consent of Reaction Media LLC. <br />

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