iControl Networks

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Presentation by Letha McLaren, VP Energy Products at iControl Networks. This presentation was part of a panel that was moderated by Christine Hertzog, Managing Director of Smart Grid Library, at our 4th annual Fujitsu Labs of America Technology Symposium held in Sunnyvale on June 9th, 2010. The theme of the event was:

Smart Grid: When Energy Meets the "Internet of Things"

And the panel was titled:

"Building Consumer Buy-In for Smart Homes in the Smart Grid"

Photos of the event can be found here, along with links to more details about our event:

http://www.flickr.com/photos/kevinkrejci/sets/72157624268841056/

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iControl Networks

  1. 1. Building Consumer Buy-In for Smart Homes in the Smart Grid
  2. 2. Home Management Platform Mobile Security Broadband BB Provider Elect. Utility Utility Gas TV Water Phone
  3. 3. Home Management Platform With an Understood Customer Value Proposition
  4. 4. Opportunity: Home Energy Management  Today’s Average US Residential Bill: $136.34 HVAC, Wash/Dry, and Water Heating accounts for almost 50% of average residential usage (and almost 75% on a peak summer day).  Who is Most Apt to Purchase: – Age: 30-64 – Gender: Slightly more female This buyer profile is very similar to the buyer – Income: $35K - $75K characteristics of a Home Management Platform. – Home: Owner – Monthly Electric Bill: $200+

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