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Why BYOD Matters


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Mark Wilson's recent presentation to University College London (UCL) students about the importance of Bring Your Own Device (BYOD) models

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Why BYOD Matters

  1. 1. Bring your own device:Why does it matter?Mark WilsonJanuary 2012 UNCLASSIFIED © Copyright 2012 Fujitsu Services Limited
  2. 2. Image source: Flickr
  3. 3. Image source: Flickr
  4. 4. Technology - the old way Experts only Tailor-made Static and inflexible Stateful 3 UNCLASSIFIED
  5. 5. Technology – the new way Commoditised Commoditised Accessible to allOn-demand Stateless Stateless 4 UNCLASSIFIED
  6. 6. Bring your own device (BYOD)Employees provide own computing device(s) to connect to corporate systems  May, or may not, involve a financial stipendUnderpins consumerisation of enterprise IT  Allows CIO to focus resources on delivering IT as-a-serviceProvides flexibilityImproves employee satisfactionMay have a green/sustainability anglePresents issues around support, software licensing, data protection, legal and HR policies, taxation, etc. 5 UNCLASSIFIED
  7. 7. Some BYOD mythsOnly Generation Y want BYOConsumerisation (and by extension, BYOD) is all about iPadsI’ll adopt a BYOD policy and apply it to everyoneBYOD will save me moneyIf I create a BYOD policy, then I no longer need an IT departmentBYOD is a technology issue 6 UNCLASSIFIED
  8. 8. So why is BYOD important?IT is a business tool – not a business in itselfConsumerisation is high on the CIO’s agenda  BYOD is a key element in the transition to delivering IT as a serviceRepresents an opportunity to deliver business value  Redraw enterprise boundaries - contract around virtual services  Transition away from device and technology offerings 7 UNCLASSIFIED
  9. 9. More information Technology Perspectives:  August 2011 white paper on BYO:  Why the consumerisation of IT is nothing to do with iPads:  ipads.htm The digital world and generational labels:  Contact me:  tel:+44-7867824753   *  @markwilsonit * * Personal views, not endorsed by Fujitsu 8 UNCLASSIFIED
  10. 10. About the authorMark Wilson, Strategy Manager, FujitsuMark is an analyst working within Fujitsu’s UK andIreland Office of the CTO, providing thoughtleadership both internally and tocustomers, shaping business and technologystrategy. He has 17 years experience of working inthe IT industry, 12 of which have been with Fujitsu.Mark has a background in leading large ITinfrastructure projects with customers in theUK, mainland Europe and Australia. He has adegree in Computer Studies from the University ofGlamorgan. Mark is also active in social media andwon the Individual IT Professional (Male) award inthe 2010 Computer Weekly IT Blog Awards. Markmay be found on Twitter @markwilsonit.If you would like to comment on the topics in thispresentation, Mark would welcome yourfeedback, by email