Why BYOD Matters


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Mark Wilson's recent presentation to University College London (UCL) students about the importance of Bring Your Own Device (BYOD) models

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  • Good afternoon! Thank you for inviting me here to talk about why I think bring your own device, or BYO(D) is importantQuick introductions first…I’m Mark Wilson, and I work for the Chief Technology Officer at Fujitsu in the UK and Ireland
  • I’m officially known as a Strategy Manager but I prefer the term “technologist”, or “technology strategist”My job is to take Fujitsu’s vision, together with market analysis and a variety of other sources and highlight where technology is heading to support our reputation as innovative technology leaders.[Image source: http://www.flickr.com/photos/17237319@N00/2122844732/ licensed under Creative Commons Attribution-NoDerivs 2.0 Generic (CC BY-ND 2.0)]
  • But, I’m not here to sell to anyone today – I’m here because I heard that Malcolm wanted to involve subject matter experts from industry in this course module and because I’m seeing increased demand from CIOs for advice on implementing bring your own device schemes as part of a broader trend of consumerisation. It’s because of this that I think BYO is a major disruptive influence in our industry, and that means we need to understand more about what that means for us as suppliers, and where it could deliver value to our customers.[Image source: http://www.flickr.com/photos/10710442@N08/4034636727/ licensed under Creative Commons Attribution 2.0 Generic (CC BY 2.0)]
  • BYO is about employees providing their own computing device to connect to corporate data and systems and, whilst some organisations choose to pay an “IT allowance”, not all will. An analogy that we use quite a lot is one of a company car. When I was a boy, my Dad had one of these (indeed, I do today) but, unlike for my Father, where it was normal for certain roles, many people today choose to take an allowance and provide their own transport. BYOD is the computing equivalent of this.It’s a key facilitator for the consumerisation of enterprise IT and, it allows the CIO to focus IT resources on delivery of IT services to business units by stripping away some of the responsibilities associated with non-core assets, like PCs.Company cars are not the only comparison point - whereas once we have dedicated ISDN lines for home offices, these days the same broadband connection that we use for personal Internet activities doubles up for work use. In many organisations, we bring our own mobile phones and PCs are the next stage in this evolution.Some of the major advantages are around flexibility and improved employee satisfaction and there may even be a green angle – as many people have both home and work PCs. I’m not suggesting we’ll see a 50% drop in device numbers (indeed, some people have multiple devices) but there may be some reduction.But BYOD is no silver bullet – it presents a number of non-technical challenges that need to be overcome for successful implementation.
  • There are, however, some myths about BYO that I’d like to dispell…Firstly, it’s not generational – IT vendors will tell you that it’s the new entrants to the workplace that want to BYO. Well, I’m a 39-year old gen-Xer and I’d be quite happy if Fujitsu implemented a BYO policy for computing devices!Consumerisation is not about execs with iPads either – it’s a real move towards IT delivering business services, rather than business end users doing what they’re told and getting on with it.And, importantly, it’s not a one-size-fits-all solution. BYO may work for one group of users but not for another.BYO may save money, but it’s more likely to free up resources for more effective use elsewhere – and it certainly won’t allow huge chunks of the IT department to be laid off.Finally, I as mentioned earlier, very few of the issues relating to BYO are about technology.
  • The consumerisation of enterprise IT is a serious issue for CIOs that cannot be ignored. If the CIO can’t respond to the demands of business end users (consumers) then shadow IT will become even more prevalent and the IT department will become an expensive irrelevance.BYO potentially offers part of the solution but it brings its own challenges too. Whilst technology may assist in the short to medium term, in general the move should be towards services that are virtualised rather than device or technology dependent offerings. The enterprise has to redraw its boundaries, contracting around these virtual services and, in achieving this transition, it can move to a higher trajectory in terms of delivering business value.
  • My time is up, and I said I wasn’t here to sell today, but I’d like to highlight some resources that may be useful.Technology Perspectives is our global view on the trends that are affecting IT decision makers right now – and it’s worth a read. I also wrote a white paper last year that gives an overview of the BYO concept (I’m hoping we’ll produce something with some more detail later in 2012) and I’ve highlighted a couple of blog posts that might be interestingFinally, if you want to contact me then here are my details, including my Twitter alias, where I can be found at all sorts of strange times of day and night…Thank you for listening – and, Malcolm, thank you for inviting me to take part in this exercise.
  • Why BYOD Matters

    1. 1. Bring your own device:Why does it matter?Mark WilsonJanuary 2012 UNCLASSIFIED © Copyright 2012 Fujitsu Services Limited
    2. 2. Image source: Flickr
    3. 3. Image source: Flickr
    4. 4. Technology - the old way Experts only Tailor-made Static and inflexible Stateful 3 UNCLASSIFIED
    5. 5. Technology – the new way Commoditised Commoditised Accessible to allOn-demand Stateless Stateless 4 UNCLASSIFIED
    6. 6. Bring your own device (BYOD)Employees provide own computing device(s) to connect to corporate systems  May, or may not, involve a financial stipendUnderpins consumerisation of enterprise IT  Allows CIO to focus resources on delivering IT as-a-serviceProvides flexibilityImproves employee satisfactionMay have a green/sustainability anglePresents issues around support, software licensing, data protection, legal and HR policies, taxation, etc. 5 UNCLASSIFIED
    7. 7. Some BYOD mythsOnly Generation Y want BYOConsumerisation (and by extension, BYOD) is all about iPadsI’ll adopt a BYOD policy and apply it to everyoneBYOD will save me moneyIf I create a BYOD policy, then I no longer need an IT departmentBYOD is a technology issue 6 UNCLASSIFIED
    8. 8. So why is BYOD important?IT is a business tool – not a business in itselfConsumerisation is high on the CIO’s agenda  BYOD is a key element in the transition to delivering IT as a serviceRepresents an opportunity to deliver business value  Redraw enterprise boundaries - contract around virtual services  Transition away from device and technology offerings 7 UNCLASSIFIED
    9. 9. More information Technology Perspectives:  http://technology-perspectives.com August 2011 white paper on BYO:  http://www.fujitsu.com/uk/whitepapers/byo.html Why the consumerisation of IT is nothing to do with iPads:  http://www.markwilson.co.uk/blog/2011/03/why-the-consumerisation-of-it-is-nothing-to-do-with- ipads.htm The digital world and generational labels:  http://blogs.ts.fujitsu.com/uk-ie/cto/2011/03/the-digital-world-and-generational-labels Contact me:  tel:+44-7867824753  mailto:mark.a.wilson@uk.fujitsu.com  http://www.markwilson.it/ *  @markwilsonit * * Personal views, not endorsed by Fujitsu 8 UNCLASSIFIED
    10. 10. About the authorMark Wilson, Strategy Manager, FujitsuMark is an analyst working within Fujitsu’s UK andIreland Office of the CTO, providing thoughtleadership both internally and tocustomers, shaping business and technologystrategy. He has 17 years experience of working inthe IT industry, 12 of which have been with Fujitsu.Mark has a background in leading large ITinfrastructure projects with customers in theUK, mainland Europe and Australia. He has adegree in Computer Studies from the University ofGlamorgan. Mark is also active in social media andwon the Individual IT Professional (Male) award inthe 2010 Computer Weekly IT Blog Awards. Markmay be found on Twitter @markwilsonit.If you would like to comment on the topics in thispresentation, Mark would welcome yourfeedback, by email tomark.a.wilson@uk.fujitsu.com.