Social Media and Recruitment
Fitting social mediainto a company is adifficult task.Social Mediaprofessionals don’tfit in to the normalparadigm.
Define What You Need• Understand what you want to do with social  media. Ask yourself, “what do I want from social  media?...
Tier 1            Social Media                    Director         Social MediaTier 2     Account           Director      ...
Who?• Social Media is still in it’s infancy. There are no experts  out there yet, but there are people who can help your  ...
Position        SM             SM           Marketing    Website     Social      FB Apps                Strategy       Pla...
Social Footprint• Investigate every candidates social footprint.  Ask them for their accounts, both personal  and private ...
Conclusion• The guidelines for these roles are just  that, guides. Ultimately, if you are hiring social  media professiona...
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Social media and recruitment

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Social media and recruitment

  1. 1. Social Media and Recruitment
  2. 2. Fitting social mediainto a company is adifficult task.Social Mediaprofessionals don’tfit in to the normalparadigm.
  3. 3. Define What You Need• Understand what you want to do with social media. Ask yourself, “what do I want from social media?”. If you want to make social media the game changer for your company, you will need to go for a Tier 1 candidate.• If you have direction, you may only need a Tier 2 , ie. Someone to grow social media in line with your strategic goals• If you need someone to implement against predefined KPI’s and processes then you will need to hire at Tier 3 level
  4. 4. Tier 1 Social Media Director Social MediaTier 2 Account Director Social Media Manager Social MediaTier 3 Community Manager Social Media Data Exec Marketing Exec
  5. 5. Who?• Social Media is still in it’s infancy. There are no experts out there yet, but there are people who can help your company.• Remember, that the more senior the hire, the more they will be defining their own role. This is new ground for both brand and candidate so the JD will have to have a certain flexibility• Hire communicators. As social media grows in importance for your company, the social media people will have to be able to communicate with the senior stakeholders about what it means to them
  6. 6. Position SM SM Marketing Website Social FB Apps Strategy Planning Integration ListeningSocial Media X X X X X XDirectorSocial Media P X P U P PManagerSocial Media U X X U P UAccountManager(Agency)Social Media U U U U U UExec (Agency)Data Exec U U U U P UCommunity U P P U P UManager X = expert P = Proficient U = Understanding
  7. 7. Social Footprint• Investigate every candidates social footprint. Ask them for their accounts, both personal and private and connect with them.• You aren’t looking for embarrassing photos or spelling mistakes. You are looking for their level of social engagement. If they don’t engage as themselves, they won’t engage as your brand.
  8. 8. Conclusion• The guidelines for these roles are just that, guides. Ultimately, if you are hiring social media professionals for the first time, you are going to have to go with your gut a little bit.• Make sure you know what you want and set your expectations accordingly – after all, you get what you pay for.• Beware anyone who calls themselves “guru” !!

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