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Introduzione al concetto di Attribuzione

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L'attribution spiegato dalle basi partendo dai tools e le loro regole per poter capire cosa sia un modello di attribuzione: la base per poi iniziare un'analisi

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Introduzione al concetto di Attribuzione

  1. 1. Strictly Confidential - Copyright © 2015, iProspect, Inc. All rights reservedStrictly Confidential - Copyright © 2015, iProspect, Inc. All rights reserved Attribution Modeling
  2. 2. Strictly Confidential - Copyright © 2015, iProspect, Inc. All rights reservedStrictly Confidential - Copyright © 2015, iProspect, Inc. All rights reserved L’ATTRIBUTION MODEL? Determinare quali azioni hanno guidato l’utente alla conversione
  3. 3. Strictly Confidential - Copyright © 2015, iProspect, Inc. All rights reservedStrictly Confidential - Copyright © 2015, iProspect, Inc. All rights reserved I DIVERSI TIPI DI ATTRIBUTION Across all Channels (online & offline) Across Multiple Screen Across Digital Channels
  4. 4. Strictly Confidential - Copyright © 2015, iProspect, Inc. All rights reservedStrictly Confidential - Copyright © 2015, iProspect, Inc. All rights reserved DA DOVE PARTE L’ATTRIBUTION Tool di Analisi Modelli di attribuzione
  5. 5. Strictly Confidential - Copyright © 2015, iProspect, Inc. All rights reservedStrictly Confidential - Copyright © 2015, iProspect, Inc. All rights reserved PERCHE’ I TOOL DI ANALISI SONO IMPORTANTI Non è importante quale sia il modello di attribuzione, esso dipenderà sempre dalla visione del Tool e dalle sue regole
  6. 6. Strictly Confidential - Copyright © 2015, iProspect, Inc. All rights reservedStrictly Confidential - Copyright © 2015, iProspect, Inc. All rights reserved TOOL GOOGLE WORLD Google AdWords Doubleclick Campaign Manager Google Analytics Adometry by Google
  7. 7. Strictly Confidential - Copyright © 2015, iProspect, Inc. All rights reservedStrictly Confidential - Copyright © 2015, iProspect, Inc. All rights reserved CARATTERISTICHE TOOL Google AdWords • Esclusivamente Campagne di Search AdVertising • Le conversioni vengono attribuite al giorno del click
  8. 8. Strictly Confidential - Copyright © 2015, iProspect, Inc. All rights reservedStrictly Confidential - Copyright © 2015, iProspect, Inc. All rights reserved CARATTERISTICHE TOOL Doubleclick campaign manager • Esclusivamente le campagne di advertising gestite da Doubleclick: • Search Advertising • Display Awarness • Display performance • Affiliazioni • Remarketing • Le conversioni vengono attribuite al giorno della transazione
  9. 9. Strictly Confidential - Copyright © 2015, iProspect, Inc. All rights reservedStrictly Confidential - Copyright © 2015, iProspect, Inc. All rights reserved CARATTERISTICHE TOOL Google Analytics • Esclusivamente i canali riconosciuti da Google Analytics: • Search Organic • Visite dirette • Visite Referral • Tutti i canali di advertising taggati con i parametri UTM • Le conversioni vengono attribuite al giorno della transazione
  10. 10. Strictly Confidential - Copyright © 2015, iProspect, Inc. All rights reservedStrictly Confidential - Copyright © 2015, iProspect, Inc. All rights reserved CARATTERISTICHE TOOL Adometry By Google • Esclusivamente le campagne di advertising gestite da Adometry: • Tutte le campagne online correttamente taggate • Le campagne offline • Le conversioni vengono attribuite al giorno della transazione
  11. 11. Strictly Confidential - Copyright © 2015, iProspect, Inc. All rights reservedStrictly Confidential - Copyright © 2015, iProspect, Inc. All rights reserved IL CONVERSION PATH I diversi canali toccati dall’utente prima di arrivare alla conversione
  12. 12. Strictly Confidential - Copyright © 2015, iProspect, Inc. All rights reservedStrictly Confidential - Copyright © 2015, iProspect, Inc. All rights reserved LE DIFFERENZE FRA TOOL: LA VISIONE I diversi canali toccati dall’utente prima di arrivare alla conversione Smarthphone Smartphone Samsung Samsung S3 Google AdWords Display Search Paid Social Search Paid Search Paid Remarketing Google Analytics
  13. 13. Strictly Confidential - Copyright © 2015, iProspect, Inc. All rights reservedStrictly Confidential - Copyright © 2015, iProspect, Inc. All rights reserved LE DIFFERENZE FRA TOOL: CONVERSION DAY 25 Maggio 25 Maggio 26 Maggio Google AdWords 24 Maggio 25 Maggio 25 Maggio 25 Maggio 26 Maggio 27 Maggio Google Analytics Conversione attribuita al 26 Maggio Conversione attribuita al 27 Maggio
  14. 14. Strictly Confidential - Copyright © 2015, iProspect, Inc. All rights reservedStrictly Confidential - Copyright © 2015, iProspect, Inc. All rights reserved MODELLI DI ATTRIBUZIONE
  15. 15. Strictly Confidential - Copyright © 2015, iProspect, Inc. All rights reservedStrictly Confidential - Copyright © 2015, iProspect, Inc. All rights reserved GRAZIE!

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