F.S. Publishing
      Marianne Bellotti   -   Kewannah Wallace
Can Publishers Pick Winners?

Carrie by Stephen King        $300 million    30

Harry Potter by J.K.          $450 million...
Who’s in the Space?

●   HarperCollins UK Authonomy

●   Zoetrope Virtue Studio

●   RoseDog


           Market to Writer...
Fiction Online - How?

●   Simple smooth user interface

●   Reader Subscriptions

●   Serialization
Revenues
●   Reader Subscriptions

●   Agent Commissions
      (percent of contracts)

●   Publisher Rental

●   Supplemen...
Revenues
Year 1      Year 2      Year 3        Year 4         Year 5

-$272,908   $777,570    $8 million   $20.8 million $...
Sensitivity


              Subscribers   Rentals   Agency   Advertising   Expenses

Sensitivity      77%        .01%     ...
“Just throwing stuff against
  the wall and seeing what
 sticks is a crazy way to do
          business.”

   - Mark Gompe...
Readers are Important

●   Building and testing markets online
Fiction Online - Why?

●   Easy and Cheap

●   Track Reader Data

●   Access to Social Media Promotion
Nycsw fspubpitch
Nycsw fspubpitch
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Nycsw fspubpitch

  1. 1. F.S. Publishing Marianne Bellotti - Kewannah Wallace
  2. 2. Can Publishers Pick Winners? Carrie by Stephen King $300 million 30 Harry Potter by J.K. $450 million 9 Rowling Doctor Seuss $500+ million 15 Twilight by Stephenie Meyer $110 million 14 A Time to Kill by John $250 million 45 Grisham
  3. 3. Who’s in the Space? ● HarperCollins UK Authonomy ● Zoetrope Virtue Studio ● RoseDog Market to Writers not Readers
  4. 4. Fiction Online - How? ● Simple smooth user interface ● Reader Subscriptions ● Serialization
  5. 5. Revenues ● Reader Subscriptions ● Agent Commissions (percent of contracts) ● Publisher Rental ● Supplemental Income (advertising, affiliates, etc)
  6. 6. Revenues Year 1 Year 2 Year 3 Year 4 Year 5 -$272,908 $777,570 $8 million $20.8 million $32.2 million ●Profitable in 14 months ●One Million Users by end of Year 3
  7. 7. Sensitivity Subscribers Rentals Agency Advertising Expenses Sensitivity 77% .01% .03% 3% 4%
  8. 8. “Just throwing stuff against the wall and seeing what sticks is a crazy way to do business.” - Mark Gompertz, publisher
  9. 9. Readers are Important ● Building and testing markets online
  10. 10. Fiction Online - Why? ● Easy and Cheap ● Track Reader Data ● Access to Social Media Promotion

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