Martin Brown
  Fairsnape
  Leading and supporting improvement in the built environment
  fairsnape@gmail.com



          ...
be2camp
    @fairsnape
Be                      2                 Camp
    as in                   as in             as in
    Built Environment  ...
Be2camp is a place for people interested in how
             the latest web 2.0 applications could help build a
          ...
Bar Camp … be2camp                          Be2camp is the world‘s
                                                 first ...
Be2Camp Founders




   @pbroviak                @fairsnape   @eepaul   @jodiem
@be2camp   #be2campbifm10                 ...
Be2camp London Organisation


   •   Meetings via Skype
   •   Conversations via twitter
   •   Time And Date for organisi...
Be2camps:

   Pre Event:
       Topics discussed online
       Outline agenda shaped
                      At the Event:
 ...
be2camp so far:

    Be2camp London Oct 2008
    Be2camp Liverpool May 2009
    Be2camp Brum August 2009
    Be2camp Worki...
be2camp April 2010:


    BIFM Conference Fringe event April 13th 2010
    Be2campEast Property and Social Media April 29t...
www.be2camp.com
     First, Second and Third Places



                                      500* strong community
       ...
Your Social Media Journey Starts Here
  Author: Pam Broviak, be2camp co-founder


  TABLE OF CONTENTS
  1.0 You Are Not Pr...
be2camp clinics:

    One to One hands on 60 minute sessions expert advice

    Kick start your digital journey and set up...
a be2camp
                                         sustainability
                                            manifesto


...
Make sustainability in the built
  environment open source.                          the be2camp
  Sustainability is too i...
*>15.0°C

 15.0

 10.0

  5.0

  0.0


*<-2.9°C




           @fairsnape
Martin Brown
Fairsnape
Leading and supporting improvement in the built environment
fairsnape@gmail.com



                ...
Social Media   @fairsnape
Social Media   @fairsnape
@fairsnape
“There go my people. I must find out where they are
               going so I can lead them.”
               - French poli...
The future is closer than you think




       Messages with emotions    Messages via Twitter


               2004       ...
Web 1.0
 Brochures




               Web 2.0
               User Content




Social Media                  @fairsnape
13%    24%
   Engaging
   with         19%    33%
   Social
                15%    20%
   Media
   USA Adults

           ...
“Social media in the built environment has opened
               doors for individuals to hold conversations and form
    ...
Facilities Management Use of Social Media:

BIFM / IFMA use
Conference use
IFMA FM Award
56% FM organisations acknowledge ...
Social Media Journey

Social Media                   @fairsnape
mobile
          martin brown
          fairsnape                               twitter

          mob: 07776234702       ...
Communication   @fairsnape
Communication   @fairsnape
Communication   @fairsnape
Twitter, all about connections:




Communication                        @fairsnape
Communication   @fairsnape
Twitter, all about conversations:




Communication                          @fairsnape
Communication   @fairsnape
big connections:




Communication         @fairsnape
martin brown
 @fairsnape




Relationships   @fairsnape
Sharing   @fairsnape
Sharing   @fairsnape
Sharing   @fairsnape
Blogging,




          the new collaborative project diary?




Sharing                                          @fairsna...
Blogging,




Sharing      @fairsnape
Organize the world's information and make it
universally accessible and useful

Do no evil
                               ...
@fairsnape
Collaboration   @fairsnape
Collaboration   @fairsnape
Augmented Reality




                    @fairsnape
Water Construction   CO2 46T/£100k
Pipe Lane BB7 2RE    AFR: 2.3
£1.6m
34 weeks             Waste: 6T/£100k




          ...
4 Ways Social Media is
                       Changing Business*



           1 From Trying to Sell to Making Connections...
‘Free’ Start Up Suggestions …
Communication … Twitter

Sharing … Slideshare

Glue … Gmail

Blogging …Wordpress

Collaborat...
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FM in a changing World. Working Smarter through Social Media

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FM in a changing World. Working Smarter through Social Media

  1. 1. Martin Brown Fairsnape Leading and supporting improvement in the built environment fairsnape@gmail.com FM in a Changing World Working Smarter through Social Media BIFM 2010 Conference Be2camp Social Media Journey @be2camp #be2campbifm10 @fairsnape
  2. 2. be2camp @fairsnape
  3. 3. Be 2 Camp as in as in as in Built Environment Web 2.0 Bar camp Design Interactive Web New ways of Construction Meeting, Facilities Learning and Management Sharing’ AEC Sector @be2camp #be2campbifm10 @fairsnape
  4. 4. Be2camp is a place for people interested in how the latest web 2.0 applications could help build a better, collaborative, more sustainable built environment - from planning and design through construction to occupation and management of buildings and facilities. @be2camp #be2campbifm10 @fairsnape
  5. 5. Bar Camp … be2camp Be2camp is the world‘s first unconference focused on Web 2.0 and the built environment. a gathering born from the desire for people to share and learn in an open environment. it is an intense event with discussions, demos and interaction from participants who are the main actors of the event. @be2camp #be2campbifm10 @fairsnape
  6. 6. Be2Camp Founders @pbroviak @fairsnape @eepaul @jodiem @be2camp #be2campbifm10 @fairsnape
  7. 7. Be2camp London Organisation • Meetings via Skype • Conversations via twitter • Time And Date for organising times • Meetings in Second Life SecondLife Meeting Room • Blog Posts on Ning • Use of Google Docs • 2 Emails @be2camp #be2campbifm10 @fairsnape
  8. 8. Be2camps: Pre Event: Topics discussed online Outline agenda shaped At the Event: Agenda and sessions agreed Delegates are participants Sessions streamed live Live transcripts and blogging Twitter communications Google + Skype connections Post Event: Video available via Ustream Presentations available via Slideshare Transcript available via Coveritlive All on www.be2camp.com Discussions continue in online groups @be2camp #be2campbifm10 @fairsnape
  9. 9. be2camp so far: Be2camp London Oct 2008 Be2camp Liverpool May 2009 Be2camp Brum August 2009 Be2camp Working Buildings London 2009 RIBA Forum London Oct 2009 SMW Be2camp London Feb 2010 Social Media Café March 2010 World Water Day Dundee March 2010 @be2camp #be2campbifm10 @fairsnape
  10. 10. be2camp April 2010: BIFM Conference Fringe event April 13th 2010 Be2campEast Property and Social Media April 29th be2camp in discussion Construction Skills Network Yorkshire Manchester Architect and Design Festival Be2camp Brum2 @be2camp #be2campbifm10 @fairsnape
  11. 11. www.be2camp.com First, Second and Third Places 500* strong community Events Live event coverage Presentations +++ News Forums Product Showcase Member Showcase Groups (eg FM) *nearly ! @be2camp #be2campbifm10 @fairsnape
  12. 12. Your Social Media Journey Starts Here Author: Pam Broviak, be2camp co-founder TABLE OF CONTENTS 1.0 You Are Not Prepared (Social Media Definition) 2.0 Pouring the Foundation (Setting up Gmail and an iGoogle page) 3.0 Getting Your Story Straight (Preparing an online profile) 4.0 Photosharing— Not Just for Vacations Anymore (Flickr) 5.0 Feed Me Blogs (Blogs) 6.0 Time to Meet the Bird (Twitter/Microblogging) 7.0 Hey, Where’s That Water Cooler? (LinkedIn) 8.0 Joining a Tribe (Ning) 9.0 Powerpoint + Social Media = Slideshare (Slideshare.net) 10.0 This Had Better Be Good (Skype) 11.0 Going Virtual (Second Life) @be2camp #be2campbifm10 @fairsnape
  13. 13. be2camp clinics: One to One hands on 60 minute sessions expert advice Kick start your digital journey and set up: •Accounts and applications •Best practice profiles •Recommended contacts •Strategies @be2camp #be2campbifm10 @fairsnape
  14. 14. a be2camp sustainability manifesto “We can’t solve todays problems by using the same kind of them.” thinking we used when we created @fairsnape
  15. 15. Make sustainability in the built environment open source. the be2camp Sustainability is too important an sustainability manifesto issue to be done behind ‘closed doors’ • move the debate from ‘sustainability’ to one of ‘resilience’ • collaborate through web2 and social media • encourage open conversations and debates • push for appropriate open source • promote web2 as an enabler for CO2 reduction • join the 10:10 pledge • cause no unnecessary harm @be2camp #be2campbifm10 @fairsnape
  16. 16. *>15.0°C 15.0 10.0 5.0 0.0 *<-2.9°C @fairsnape
  17. 17. Martin Brown Fairsnape Leading and supporting improvement in the built environment fairsnape@gmail.com FM in a Changing World Working Smarter through Social Media BIFM 2010 Conference Be2camp A Social Media Journey @fairsnape
  18. 18. Social Media @fairsnape
  19. 19. Social Media @fairsnape
  20. 20. @fairsnape
  21. 21. “There go my people. I must find out where they are going so I can lead them.” - French politician Alexandre Ledru-Rollin Social Media @fairsnape
  22. 22. The future is closer than you think Messages with emotions Messages via Twitter 2004 2009 Maps with icons that show Peoples whereabouts via peoples whereabouts Google Latitude Social Media @fairsnape
  23. 23. Web 1.0 Brochures Web 2.0 User Content Social Media @fairsnape
  24. 24. 13% 24% Engaging with 19% 33% Social 15% 20% Media USA Adults 19% 59% 33% 70% 52% 17% 2006 2009 Social Media @fairsnape
  25. 25. “Social media in the built environment has opened doors for individuals to hold conversations and form relationships across organisation boundaries. This is increasingly important as we enter a new decade where success will come from person to person collaboration, rather than last decades business to business focus. Leaders and directors of built environment organisations need to address the benefits that social media will bring … Failure to do so will almost definitely leave them trailing behind their more innovative and successful competitors Social Media @fairsnape
  26. 26. Facilities Management Use of Social Media: BIFM / IFMA use Conference use IFMA FM Award 56% FM organisations acknowledge use of social media FM organisations websites ‘converting’ Web2.0 FM recruitment high use on twitter FM orgs trialing social media for staff and customer input Facilities Management blogs increasing FM League attracted 200 FM’s Facilities tweet to occupants Social Media is not just a ‘bolt on’ but an enhancement to other existing channels… @fairsnape
  27. 27. Social Media Journey Social Media @fairsnape
  28. 28. mobile martin brown fairsnape twitter mob: 07776234702 google mail twitter: @fairsnape email: fairsnape@gmail.com skype sykpe: fairsnape linkedin: martinbrown linkedin blog: www.fairsnape.wordpress.com blog business card @fairsnape
  29. 29. Communication @fairsnape
  30. 30. Communication @fairsnape
  31. 31. Communication @fairsnape
  32. 32. Twitter, all about connections: Communication @fairsnape
  33. 33. Communication @fairsnape
  34. 34. Twitter, all about conversations: Communication @fairsnape
  35. 35. Communication @fairsnape
  36. 36. big connections: Communication @fairsnape
  37. 37. martin brown @fairsnape Relationships @fairsnape
  38. 38. Sharing @fairsnape
  39. 39. Sharing @fairsnape
  40. 40. Sharing @fairsnape
  41. 41. Blogging, the new collaborative project diary? Sharing @fairsnape
  42. 42. Blogging, Sharing @fairsnape
  43. 43. Organize the world's information and make it universally accessible and useful Do no evil @fairsnape
  44. 44. @fairsnape
  45. 45. Collaboration @fairsnape
  46. 46. Collaboration @fairsnape
  47. 47. Augmented Reality @fairsnape
  48. 48. Water Construction CO2 46T/£100k Pipe Lane BB7 2RE AFR: 2.3 £1.6m 34 weeks Waste: 6T/£100k @fairsnape
  49. 49. 4 Ways Social Media is Changing Business* 1 From Trying to Sell to Making Connections 2. From Big Campaigns to Small Acts 3 From Controlling Our Image to Being Ourselves 4. From Hard to Reach to Available Everywhere How is your business changing ? * from mashable.com @fairsnape
  50. 50. ‘Free’ Start Up Suggestions … Communication … Twitter Sharing … Slideshare Glue … Gmail Blogging …Wordpress Collaboration …Gdocs Martin Brown fairsnape Leading and supporting improvement in the built environment fairsnape@gmail.com @fairsnape

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