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Social Media in Built Environment Research

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Social Media in Built Environment Research

  1. 1. ! Constructing social media! in research martin brown advocacy | @fairsnape | consulting
  2. 2. • built environment! • centre for sustainable development! • content
  3. 3. We all want better communications
  4. 4. in a world that is connected
  5. 5. and increasingly transparent
  6. 6. ... and carbon aware Changing Behaviour constructco2.com
  7. 7. in a world that is becoming ever more socially responsible
  8. 8. Who Cares Wins Why good business is better business! ! David Jones writes that only the businesses that behave responsibly will survive the 'Age of Damage' ! ! and cites social media as the driver for the biggest transformation to business in a generation.!! martin brown e: fairsnape@gmail.com t: @fairsnape
  9. 9. A world that loves to share ... creativecommoners
  10. 10. that finds services online ... Architect Map! @SuButcher
  11. 11. that seeks innovation! ! and differentiation
  12. 12. "Currently few better ways of learning, sharing and advancing construction sustainability, than through social media" Martin Brown! Why Construction should engage with social media! Guardian Sustainable Business, Built Environment Hub
  13. 13. Star Gazing Innovative Solid and Reliable Grounded
  14. 14. Construction ! ! unlocking ! ! the potential of social media ! martin brown e: fairsnape@gmail.com t: @fairsnape
  15. 15. social what? martin brown e: fairsnape@gmail.com t: @fairsnape
  16. 16. There go my people I must find out “ ! where they are ! going so I can lead them.” French politician Alexandre Ledru-Rollin
  17. 17. http://www.davidmeermanscott.com/
  18. 18. “If we don’t get this right Gen X and Gen Y won’t want to work for us but they will want to work for someone else” “you cant hide anything from us … we are to social media savvy”
  19. 19. Why use social media in construction?! ! What’s the ROI? visibility intelligence communicate learn + share martin brown e: fairsnape@gmail.com t: @fairsnape
  20. 20. to see and be seen! build relationships! be innovative! visibility punch above weight martin brown e: fairsnape@gmail.com t: @fairsnape
  21. 21. leads ! client ! competitor! intelligence technology martin brown e: fairsnape@gmail.com t: @fairsnape
  22. 22. staff + clients + people conversations ! communicate projects! communities! collaborative bids martin brown e: fairsnape@gmail.com t: @fairsnape
  23. 23. sustainability! learn + share best practice! research! good news martin brown e: fairsnape@gmail.com t: @fairsnape
  24. 24. CSD! social media
  25. 25. “Blogging is quite simply, one of the most important things that an academic should be doing right now” http://blogs.lse.ac.uk/impactofsocialsciences/2012/02/24/five-minutes-patrick-dunleavy-chris-gilson/
  26. 26. Blogging martin brown e: fairsnape@gmail.com t: @fairsnape
  27. 27. Blogging www.centreforsustainabledevlopment.wordpress.com
  28. 28. LISTS! ! #hashtags! ! Tweetchats @CSDUCLan
  29. 29. CSD Page! ! Profiles! ! Discussion Groups
  30. 30. social media support www.fairsnape.com martin brown e: fairsnape@gmail.com t: @fairsnape
  31. 31. What to Share? How to Share? Who to Share?
  32. 32. References:! ! ! centreforsustainabledevlopment.wordpress.com! ! fairsnape.com! ! http://blogs.lse.ac.uk/impactofsocialsciences/2012/02/24/five-minutes-patrick-dunleavy-chris-gilson/ ! ! ! ! ! martin brown advocacy | @fairsnape | consulting

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