Social media Management and Internet Marketing


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Setting up Company domiciliary and credit card accounts for social media transactions
Driving website traffic
Search Engine Optimization
Establishing Social Media Presence
Running Google Network Advertising
Social Media Messaging Calendar
Establishing Online Revenue Channels
Developing campaign Strategies
Providing reports on Analytics and Monitoring Online Brand Management and PR
Creation of E-commerce platforms

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Social media Management and Internet Marketing

  1. 1. Application For Social Media Management & Internet Marketing
  2. 2. About Us
  3. 3. • FSK Social Media Solutions specializes in internet marketing, social Networking , mobile marketing/advertising, campaign strategy, SEO & online brand management and PR. • We are committed to customer satisfaction, by providing top‐quality social media services.” • To fulfill your needs we are constantly evaluating technologies and innovations used in global social media sphere and we implement continuous improvement strategies that meet those requirements. • With an average of 43 million Nigerians constantly in touch with the social media monthly. 65% of them spending 8-10 hrs on the internet daily. • FSK Social Media Solutions will increase your brands social media endorsement, create revenue generating channels, web presence & improve its share of consumer’s mind through consistent interaction via digital media.
  5. 5. Proposed plans 1. Setting up Company domiciliary and credit card accounts for social media transactions 2. Driving website traffic 3. Search Engine Optimization 4. Establishing Social Media Presence 5. Running Google Network Advertising 6. Social Media Messaging Calendar 7. Establishing Online Revenue Channels 8. Developing campaign Strategies 9. Providing reports on Analytics and Monitoring Online Brand Management and PR 10. Creation of E-commerce platforms
  6. 6. Setting up domiciliary account for company in-house. • To make financial monitoring and expenses control easier for your company, the first steps will be to open an in-house domiciliary account. • This will include a MasterCard from which online campaigns will be billed
  7. 7. Website Traffic Website Traffic Visits, hits or traffic is the bottom line of any online venture and it is thus the first task we will be offering solutions. Some means of building traffic are; - Via social networks like facebook,twitter,linkedin etc. - Running banner/text ads on high traffic websites or blogs. - Google advertising which could be : search or display network - Search Engine optimizations - Content Marketing { Increased Content Relevance} - Giving freebies for loyal visitors - Uploading Contents on hot trends - Accumulating Back links - Create a Business Blog - Do Keyword Research - Send Out a Press Release - Making Teaser Videos
  8. 8. Search Engine Optimization • Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry- specific vertical search engines. Categories of SEO • Keyword research • Search engine friendly site development • On-page SEO • Link Building • Analytics
  9. 9. Social Media Presence • Every company/brand needs social media presence, to survive in this revolving age where a major percentage of product or service consumers have frequent presence on the internet.
  10. 10. Google Network Advertising “Be Everywhere” • AdWords, Google's online advertising program, lets you reach new customers and grow your business. • Choose where your ad appears, set a budget you're comfortable with, and measure the impact of your ad • There's no minimum spending commitment. • Reach people as they search for words or phrases (which we call keywords) or browse websites with themes related to your business. Your ad can appear on Google and its partner websites. With cost-per-click (CPC) bidding, you're charged only when someone clicks your ad
  11. 11. Benefits of advertising with Google AdWords
  12. 12. Social Media Messaging Calendar Content Calendar A more in-depth Social Media Content Calendar is required to integrate Your brands message across multiple networks and social media , along with publishing blog posts and email newsletters. Creating Your Social Media Content Calendar • 1.) Gives room to make content simple. • 2.) Enables flow with Social Media Plan &goals. • 3.) Allows for flexibility. • 4.) Preparing Content for special days specials days like holidays
  13. 13. Establishing Online Revenue Channels • Adverts on website • Mentions on social network • Digital sales • Creating subscription platforms for products/services. • Selling mobile applications • Creating short code accounts for the company • creating a strong PR network with social media influencers on various platforms and monetizing the network by offering it to your clients
  14. 14. Mobile Advertising /Marketing • Advertising/marketing targeted at mobile devices is one of the smartest means of reaching a target market successfully at this stage of mobile portability and communications • We will run campaigns that cut across, smart phones, apple ,andriod devices ,java compactable devices.
  15. 15. Campaign Strategy • Strategy is today’s key to the success of all campaigns, both online and offline irrespective of budget. • We will leverage on the hidden and best ways to generate engagement, interaction and return on investment taking advantage of; • Uprising social networks internationally and locally • twitter influencers • Top Nigerian and African Bloggers • mobile devices and applications • Application developers
  16. 16. Analytics and Monitoring • Online Research is key in every campaign and we will provide facts and figures and implement strategies based on the internal and external analytics. • Important facts which should be considered when running campaigns include; • Current level of internet users in Nigeria • Mobile application users • Number of Nigerians on facebook • Mobile devices • Shopping habits • Most visited shopping centers. • Website analytics etc.
  17. 17. Samples of Research & Monitoring tools
  19. 19. Online Brand Management and PR Online PR involves activities geared towards influencing media, communities and audiences that exist solely on the Internet using online channels. That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. Brand reputation monitoring and management is also a focus area for online PR. There are many benefits of online public relations to your company • To maintain a positive image • increased traffic to a website • contribution to search engine optimization by generating links back to a website as well as enhancing website authority • enhanced brand awareness • Positions the company as an authoritative voice in their industry • provides an avenue for improved customer relations by allowing a company to directly engage with individuals interested in their brand or product • It provides a platform to communicate information and/or company insights to target audiences
  20. 20. Creation of E-commerce Platforms • We can build e-commerce sites for the company and its accounts. In ensuring the success of the platform we will;  Show The Advantages Of Your Products  Make Your Website Visitors Trust You  Offer Deals, Freebies And cheap shippings etc.
  21. 21. FINANCIAL SUMMARY • MANAGEMENT FEES The management fee refers to the monthly cost of; • Social media messaging, • Online PR management through out the month. • Daily, weekly and Monthly Reports • Monthly inputs such as partnerships Management fees are negotiated sum paid monthly between both parties. • PROFESSIONAL FEES • These are fees for • Advert optimization “ getting more value on ads” • Budget management/advice • online advertising fees • Campaign ideas and strategies • Promotions and adverts online • Creation of applications or marketing programs. Professional fee are at 30% of budget or cost incurred.
  22. 22. Our Referrals
  23. 23. Contact US • Email: Twitter : @fsksocialmedia Phone : 08028786123 08023395876 721 road c close house 12 festac town, Lagos