Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Jesús Díaz del CampoFrancisco Segado Boj11th Annual International Conference on Communication and Mass MediaMay 2013, 13th...
Introduction• News have a growing importance in social media• Social media have a growing importance fortraditional media•...
Introduction• Social media is a new scenario for publicdiscussion• New public sphere (Van Djick, 2012)• New agora for post...
Introduction• Traditional media• Not interested in enhacing public participation• Promotion and content distribution (Garc...
Top five countries in percentage of SNS’s use among Internet users (PewResearch Center, 2012)
Objectives and research questions• Analysing the information published by the mainSpanish media through their Facebook acc...
HypothesesH1. General strike wasn’t followed by a raise in thenumber of news published by media in theirFaceook profilesh....
HypothesesH2. Messages about the strike reached a higherlevel of interaction than messages about otherissuesh 2.1. Degree ...
SampleMedium Kind Audience Facebook URL20 minutos Free Newspaper 1.900.000 https://www.facebook.com/20minutos.esEl País Ne...
Number of unique visitors (in hundreds of thousands) of SNS’s in Spain(Comscore, 2012)
FindingsH1. General strike wasn’t followed by a raise in thenumber of news published by media in theirFacebook profilesTh...
Findingsh.1.1. Number of messages published by media inFacebook on that day was lesser than on anaverage dayGeneral strik...
Findingsh.1.2. Number of messages about the strike waslesser than the number of messages dealing withother issues?Differen...
FindingsH2. Messages about the strike reached a higherlevel of interaction than messages about otherissues
Findingsh 2.1. Degree of interaction of a message about thestrike was higher than the averageh 2.2. Degree of interaction...
Discussion•Newspapers show substantial differencesaccording to their ideology.• Left oriented: higher number of messagespo...
Discussion•Previous tendency has not been found in radionetworks•Onda Cero, conservative profile:•Rise in the number of me...
Discussion•Television networks: lowest attention•Just 1 network, just two messages
Thanks for your attention!francisco.segado@unir.netDigital society & communication RG: http://coysodi.unir.netStudy funded...
Upcoming SlideShare
Loading in …5
×

General Strike through the Social Media Looking Glass: November 14th Strike Coverage by Spanish Radio Networks Profiles in Facebook.

1,352 views

Published on

  • Be the first to comment

  • Be the first to like this

General Strike through the Social Media Looking Glass: November 14th Strike Coverage by Spanish Radio Networks Profiles in Facebook.

  1. 1. Jesús Díaz del CampoFrancisco Segado Boj11th Annual International Conference on Communication and Mass MediaMay 2013, 13thAthensGeneral Strike through the Social Media LookingGlass: November 14th Strike Coverage by SpanishRadio Networks Profiles in Facebook.
  2. 2. Introduction• News have a growing importance in social media• Social media have a growing importance fortraditional media• ‘Tool for attracting new readers, as well as forbuilding deeper engagement with current ones’(Sassen, Olmstead and Mitchell, 2013)
  3. 3. Introduction• Social media is a new scenario for publicdiscussion• New public sphere (Van Djick, 2012)• New agora for postmodern democracies(Berlanga, 2012)• Great potential for enhacing public engagement
  4. 4. Introduction• Traditional media• Not interested in enhacing public participation• Promotion and content distribution (GarcíaMirón, 2010: Noguera Vivo, 2010)
  5. 5. Top five countries in percentage of SNS’s use among Internet users (PewResearch Center, 2012)
  6. 6. Objectives and research questions• Analysing the information published by the mainSpanish media through their Facebook accountsregarding the general strike on November 14th,2012• Analysing the interaction triggered among usersby these pieces of news.
  7. 7. HypothesesH1. General strike wasn’t followed by a raise in thenumber of news published by media in theirFaceook profilesh.1.1. Number of messages published by media inFacebook on that day was lesser than on anaverage dayh.1.2. Number of messages about the strike waslesser than the number of messages dealing withother issues that very day
  8. 8. HypothesesH2. Messages about the strike reached a higherlevel of interaction than messages about otherissuesh 2.1. Degree of interaction of a message about thestrike was higher than the averageh 2.2. Degree of interaction of a message about thestrike was higher than the degree of messagesdealing with other issues
  9. 9. SampleMedium Kind Audience Facebook URL20 minutos Free Newspaper 1.900.000 https://www.facebook.com/20minutos.esEl País Newspaper 1.929.000 https://es-es.facebook.com/elpaisEl Mundo Newspaper 1.181.000 https://www.facebook.com/mundo.esLa Vanguardia Newspaper 811.000 https://www.facebook.com/LaVanguardiaCadena Ser Radio network 4.500.000 https://www.facebook.com/cadenaserCope Radio network 1.668.000 https://www.facebook.com/copeOnda Cero Radio network 2.343.000 https://es-es.facebook.com/ondaceroTele 5 Television 14,3% https://www.facebook.com/tele5Antena 3 Television 13,9% https://es-es.facebook.com/antena3TVE1 Television 10,6% https://es-es.facebook.com/rtve
  10. 10. Number of unique visitors (in hundreds of thousands) of SNS’s in Spain(Comscore, 2012)
  11. 11. FindingsH1. General strike wasn’t followed by a raise in thenumber of news published by media in theirFacebook profilesThe number of messages published by the differentmedia in the Facebook profiles collected in thesample is below the daily average rate of messages
  12. 12. Findingsh.1.1. Number of messages published by media inFacebook on that day was lesser than on anaverage dayGeneral strike did not generate a higher numberof message
  13. 13. Findingsh.1.2. Number of messages about the strike waslesser than the number of messages dealing withother issues?Different data according different media
  14. 14. FindingsH2. Messages about the strike reached a higherlevel of interaction than messages about otherissues
  15. 15. Findingsh 2.1. Degree of interaction of a message about thestrike was higher than the averageh 2.2. Degree of interaction of a message about thestrike was higher than the degree of messagesdealing with other issues
  16. 16. Discussion•Newspapers show substantial differencesaccording to their ideology.• Left oriented: higher number of messagesposted, and higher user engagement• Right oriented: lower number of messagesposted, and lower user engagement
  17. 17. Discussion•Previous tendency has not been found in radionetworks•Onda Cero, conservative profile:•Rise in the number of messages publishedon its profile and on the interactivitygenerated by them.
  18. 18. Discussion•Television networks: lowest attention•Just 1 network, just two messages
  19. 19. Thanks for your attention!francisco.segado@unir.netDigital society & communication RG: http://coysodi.unir.netStudy funded by UNIR inner research program:http://research.unir.net

×