22 d. zabel dosk 2013

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22 d. zabel dosk 2013

  1. 1. www.dosk.eu dirk.zabel@dosk.euwww.dosk.eu dirk.zabel@dosk.eu Deutsches Obstsorten Konsortium (DOSK) German Fruit Variety Consortium Dirk Zabel Head of Variety Innovations
  2. 2. www.dosk.eu dirk.zabel@dosk.euwww.dosk.eu dirk.zabel@dosk.eu What is DOSK ? • DOSK is an association of nine  fruit grower co‐operatives in Germany. • DOSK intends to introduce new fruit varieties  to the german market. • founded in 2003
  3. 3. Members of DOSK
  4. 4. STRAWBERRIES in DOSK 10.000t 3.600t 5.600t 6.400t
  5. 5. RASPBERRIES in DOSK 120t 90t 160t 90t 350t
  6. 6. Sweet Cherries in DOSK 310t 250t 1.700t 1.000t 400t
  7. 7. APPLES in DOSK 90.000t 100.000t 80.000t 65.000t 130.000t
  8. 8. www.dosk.eu dirk.zabel@dosk.euwww.dosk.eu dirk.zabel@dosk.eu DOSK´s intentions • grouping of members interests • enable access to variety for every interested party • managing of new projects (=innovation process) • coordinated marketing strategy • distribution of new varieties by members • strengthen the chance of success by substantial volumes of fruits
  9. 9. www.dosk.eu dirk.zabel@dosk.euwww.dosk.eu dirk.zabel@dosk.eu Innovation process Tidd & Bessant; 2009 NEW  PRODUCT Selection ‐ criteria PBR / IPR Licenses Brand Marketing Variety testing Pre‐commercial  orchards Contact to breeders
  10. 10. www.dosk.eu dirk.zabel@dosk.euwww.dosk.eu dirk.zabel@dosk.eu Key ‐ aspects • professional selection of fruit varieties  building an Innovation network  forum for exchange of information  analysis of sales market • coordination of pre‐commercial plots – market tests – (presentation to growers) • preparation of decisions in DOSK
  11. 11. Pre‐commercial plots
  12. 12. www.dosk.eu dirk.zabel@dosk.euwww.dosk.eu dirk.zabel@dosk.eu pre‐commercial orchard in northern Germany  located at ESTEBURG research station
  13. 13. www.dosk.eu dirk.zabel@dosk.euwww.dosk.eu dirk.zabel@dosk.eu Rules of DOSK • every member has the obligation to present new projects at the board meeting before planting. • each cooperative has the option to join • there is no obligation to join • if the board decides not to start a project with DOSK, each single cooperative has the right to do it alone.
  14. 14. www.dosk.eu dirk.zabel@dosk.euwww.dosk.eu dirk.zabel@dosk.eu DOSK …  WE‘D LIKE TO GROW YOUR VARIETY  IN GERMANY.
  15. 15. www.dosk.eu dirk.zabel@dosk.euwww.dosk.eu dirk.zabel@dosk.eu Thanks for your attention. dirk.zabel@dosk.eu

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